Eva Cosmetics, in partnership with BellCom Media Platforms and Motivate Val Morgan, recently launched an offscreen activation in Egypt, bringing their products directly to cinema audiences.
The campaign took place over two weekends in September, targeted moviegoers at prominent locations: City Center Almaza (September 7-8) and Mall of Egypt (September 14-15).
Specially dressed ushers, embodying Eva Cosmetics’ diverse product lines, distributed sample packages in the bustling concourses between theater halls.
A total of 1,500 sample packages were handed out at each location with cinema attendee receiving an exclusive package containing a selection of Eva Cosmetics products, including:
This unique cinema activation not only allowed Eva Cosmetics to showcase their diverse range but also created a memorable experience for moviegoers, blending entertainment with beauty discovery.
Interested in reaching your target audience through similar activations? Contact our team at Motivate Val Morgan to discover how we can connect your brand with moviegoers.
Ezz Elarab Automotive Group – one of the fastest growing and successful automotive sales and services companies in Egypt, recently booked a cinema campaign for Citroën – which included an on screen advertisement and an off screen car display at VOX Cinemas – Mall of Egypt.
The on screen ad was booked from 27th December 2017 – 30th January 2018, while the car display was booked for a period of 2 weeks starting 18th January – 1st February 2018.
As the first ever car display at VOX Cinemas – Mall of Egypt, the Citroën – having caught the attention of many cinema patrons, was sold on the second day of being put on display in the cinema’s foyer area.
Apart from on-screen ads, advertisers who utilize other interactive areas of the cinema tend to see greater campaign results – in terms of higher recall and brand awareness.
In the off screen space, Motivate Val Morgan offers a host of promotion activities – across all the countries we operate in, to compliment and support on screen advertising, ranging from:
and many more…
Contact a member of our sales team for more information on how off screen cinema advertising could help move your brand closer to its target audience.
