Royal Caribbean International recently booked an on screen advertising campaign through Motivate Val Morgan to promote bookings on the Symphony of the Seas – the BIGGEST and BOLDEST ship in the world, and to avail a 40% booking discount.
The 30 sec. commercial played was booked to play on the screens of VOX Cinemas- City Centre Mirdif and Roxy Cinemas – City Walk, in 2 bursts as follows:
1st Burst – from 15th March 2018 (for a period of 2 weeks)
2nd Burst – from 26th April 2018 (for a period of 2 weeks)
Watch the commercial below:
Symphony Europe Summer 2018 sailing destinations include: Barcelona, Spain | Palma De Mallorca, Spain | Province (Marseille), France | Florence/Pisa, Italy | Rome, Italy | Naples/Capri, Italy.
Visit www.royalcaribbean.ae or e-mail [email protected] for more information.
Have a similar offer you would like to promote in cinema? Contact a member of our sales team, for more information.
Uber – global taxi technology company operating in 633 cities worldwide, is all about providing access to safe, reliable and affordable rides for anyone, anywhere, and at anytime.
Uber Middle East booked a cinema campaign through Motivate Val Morgan in December 2017 which included a 4-week On Screen Advertisement and a Cinema Activation alongside the release of Star Wars: The Last Jedi.
The cinema campaign was part of a larger Uber campaign which also extended to Radio and Outdoor advertising around strategic consumer touchpoints, residential areas with parking difficulties and in-mall parking areas.
The 15 Sec. 4-week On Screen Advertisement played on the ‘Top Screens’ of VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
15 Sec. On Screen spot that screened from 14 December – 20 December 2017
15 Sec. On Screen spot that screened from 21 December 2017 – 10 January 2018
The 2 Min. Cinema Activation took place on Saturday 16 December 2017 alongside the movie Star Wars: The Last Jedi at the following locations:
The following activation was the one which took place at VOX Cinemas – Mall of the Emirates:
Credits:
Client – Uber Middle East
Media Agency – OMD
Creative Agency – FP7 Dubai
Production – Mint Events
Cinema Activations – or as we like to call it ‘Cinevations’, are a great way to interact with your target audience in an UNRIVALLED environment.
Be the talk of cinemagoers and the media with a ‘Cinevation’. You can even create buzz around your executions through social media.
Contact a member of our sales team for more information on ‘Cinevations’ at cinema locations represented by Motivate Val Morgan.
Source: OMD
