Royal Caribbean | Symphony of the Seas | Cinema Campaign

Royal Caribbean International recently booked an on screen advertising campaign through Motivate Val Morgan to promote bookings on the Symphony of the Seas – the BIGGEST and BOLDEST ship in the world, and to avail a 40% booking discount.

The 30 sec. commercial played was booked to play on the screens of VOX Cinemas- City Centre Mirdif and Roxy Cinemas – City Walk, in 2 bursts as follows:

1st Burst –  from 15th March 2018 (for a period of 2 weeks)

2nd Burst – from 26th April 2018 (for a period of 2 weeks)


Watch the commercial below:


Symphony Europe Summer 2018 sailing destinations include: Barcelona, Spain | Palma De Mallorca, Spain | Province (Marseille), France | Florence/Pisa, Italy | Rome, Italy | Naples/Capri, Italy.

Visit or e-mail [email protected] for more information.


Have a similar offer you would like to promote in cinema? Contact a member of our sales team, for more information.

Uber – Cinema On Screen Campaign and Activation

Uberglobal taxi technology company operating in 633 cities worldwide, is all about providing access to safe, reliable and affordable rides for anyone, anywhere, and at anytime.

Uber Middle East booked a cinema campaign through Motivate Val Morgan in December 2017 which included a 4-week On Screen Advertisement and a Cinema Activation alongside the release of Star Wars: The Last Jedi.

The cinema campaign was part of a larger Uber campaign which also extended to Radio and Outdoor advertising around strategic consumer touchpoints, residential areas with parking difficulties and in-mall parking areas.

The 15 Sec. 4-week On Screen Advertisement played on the ‘Top Screens’ of VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.


15 Sec. On Screen spot that screened from 14 December – 20 December 2017


15 Sec. On Screen spot that screened from 21 December 2017 – 10 January 2018


The 2 Min. Cinema Activation took place on Saturday 16 December 2017 alongside the movie Star Wars: The Last Jedi at the following locations:


The following activation was the one which took place at VOX Cinemas – Mall of the Emirates:



Client – Uber Middle East

Media Agency – OMD

Creative Agency – FP7 Dubai

Production – Mint Events


Cinema Activations – or as we like to call it ‘Cinevations’, are a great way to interact with your target audience in an UNRIVALLED environment.

Be the talk of cinemagoers and the media with a ‘Cinevation’. You can even create buzz around your executions through social media.

Contact a member of our sales team for more information on ‘Cinevations’ at cinema locations represented by Motivate Val Morgan.



Source: OMD