This Eid al-Adha, cinema admissions soared like the summer sun, delivering a remarkable 1.62 million admits across the MVM circuit in just seven days.
This significant surge was driven by summer blockbusters such as ‘Inside Out 2,’ ‘Bad Boys: Ride or Die,’ ‘Kingdom of the Planet of the Apes,’ ‘Furiosa: A Mad Max Saga,’ the Arabic hits ‘Welad Rizk 3,’ ‘El La3eb Ma3 El 3iyal’ and popular Asian titles ‘Chandu Champion,’ ‘Talavan,’ ‘Turbo,’ ‘Mr and Mrs Mahi,’ ‘Munjya’ and ‘Maharaja.’
The admission figures for the first two weeks of June reached a staggering 2.67 million, demonstrating that films from all genres have performed exceptionally well and showcasing the diverse preferences of our audience across the region.
In comparing the first two weeks of May with the first two weeks of June, we observed significant growth of 94% across the region: Bahrain saw a 150% increase in admissions, Kuwait 70%, Lebanon 71%, Oman 96%, Qatar 127%, Saudi Arabia 89%, the UAE 106%, and Egypt 68%.
These figures underscore a sustained upward trajectory in cinema attendance across the MVM circuit, not only owing to the festival but also the gradual filling up of gaps in the release calendar this year after a content drought due to the SAG-AFTRA strike.
This box office success speaks volumes as we look ahead. The cinema industry is poised for an exciting summer season projected for further growth, particularly with school vacations driving increased footfall. The upcoming releases, including ‘A Quiet Place: Day One,’ ‘Despicable Me 4,’ ‘Deadpool and Wolverine,’ and ‘Crow,’ promise to maintain the momentum, making cinema the go-to entertainment choice.
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Source:
All data presented are derived from the Motivate Val Morgan Intelligence platform CineMeasure, which is exclusively available to our clients for tracking cinema campaign success.
