As kids and teenagers gear up to head back to school, now’s the time to advertise your brand on the BIG screen!
It’s that time of the year again… the time to stock up on stationery essentials, coolest bags and the most trending fashion wear… all in the name of heading back to school!
Here’s a list of back to school ads that are currently playing in cinema, and some that previously dominated the big screens during this season:
Roco
Ad Duration: 20 sec.
Campaign Duration: 19 August 2021 – 8 September 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, Muvi, AMC and Cinépolis cinema locations.
Pottery Barn Kids
Ad Duration: 30 sec.
Campaign Duration: 5 August 2021 – 11 August 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall
Please note: The same ad screened in UAE as well between 5 August 2021 and 18 August 2021.
Centrepoint
Cinema’s unique ability to deliver impact and engagement to a captive audience of parents and children makes it one of the perfect platforms to roll out a ‘Back to School’ campaign.
Got a back to school campaign you would like to roll out on the mother of all screens?
Contact us for more information on cinema advertising opportunities.
From leisure and entertainment, to healthcare and properties & real estate, here are the commercials presently
dominating the big screen across the Motivate Val Morgan cinema circuit.
With recent blockbusters such as Tom & Jerry, Raya and the Last Dragon and Godzilla vs. Kong performing successfully well at box office, and with more content across a variety of languages confirmed for theatrical release, there is no better time than now to advertise your brand in cinema.
Here are some brand commercials presently dominating the big screen:
American Hospital
Ad Duration: 60 sec.
Campaign Duration: 05th March 2021 to 14th July 2021
Country: UAE
Cinema Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Mercato and Nakheel Mall
Atlantis
Ad Duration: 30 sec.
Follow a Movie: Godzilla vs Kong
Country: UAE
Cinema Locations: VOX Cinemas – Mall of Emirates and Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe.
Mohammed Bin Rashid City
Ad Duration: 55 sec.
Campaign Duration: 23rd Jan 2021 to 21st April 2021 (Part of an Annual Campaign)
Country: UAE
Cinema Locations: Multiple Reel and VOX locations
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 18th March to 26th May 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – West Avenue Mall and MUVI Cinemas – Nakheel Mall
Double Tree by Hilton Resort and Spa
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mercato, Mall of the Emirates, Nation Towers, YAS Mall, The Galleria Al Maryah Island.
Cartier
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall, Riyadh Front, Riyadh Park and Kingdom Centre, and MUVI Cinemas – Mall of Arabia.
Etisalat
Ad Duration: 60 sec.
Campaign Duration: 25th March 2021 to 13th April 2021 (part of annual campaign)
Country: UAE
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations.
Shine light on your brand by making cinema an integral part of your media plan! Contact a member of our sales team for more information on advertising opportunities.
Ramadan is a special month of the year in the Middle East, and similar to that of Christmas in the west, the holy month has become a season of increased consumerism and attention to shopping – presenting advertisers with opportunities to capture the attention of consumers.
Here’s a glimpse of the Ramadan and Eid cinema ads from 2019 that screened across our cinema circuit in the Middle East:
Centrepoint
The 15 sec. commercial, booked through OMD, screened in UAE (25th April – 1st May 2019) and Qatar (25th April – 8th May 2019) at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates and Yas Mall Abu Dhabi and Doha Festival City.
Homes R Us
The 20 sec. commercial, booked through UM7, screened in UAE from 18th April to 15th May 2019 across VOX Cinemas – City Centre Ajman, Cineplex Grand Hyatt, City Centre Fujairah, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Al Hamra Mall, City Centre Sharjah and Yas Mall Abu Dhabi, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cinemacity – 06 Mall, Cine Royal Cinema – Dalma Mall, Khalidiyah Mall, Deerfields Mall and Ruwais Mall, Roxy Cinemas – The Beach and Reel Cinemas – The Dubai Mall.
Bank Muscat
The 45 sec. commercial – booked through MediaOne, screened in Oman from 4th June to 8th June 2019 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Suhar Plaza, City Centre Suhar, MGM, Salalah, Shatti and Sur.
Danube Home
The 7 sec. commercial screened in UAE and Oman from 18th April to 15th May 2019 across VOX Cinemas – City Centre Sharjah, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Panorama, Sur, Salalah, Buraimi, City Centre Muscat and City Centre Suhar, Cine Royal Cinema – Dalma Mall and Reel Cinemas – The Dubai Mall.
Mediclinic
The 9.5 sec. commercial screened in UAE from 16th May to 22nd May 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall and Jebel Ali Club, VOX Cinemas – Mall of the Emirates, City Centre Mirdif, City Centre Deira, Mercato Mall, Marina Mall Abu Dhabi and Yas Mall Abu Dhabi, Roxy Cinemas – The Beach and City Walk, Cine Royal Cinema – Dalma Mall and Oscar Cinema – Al Foah Mall.
Dyson
The 30 sec. commercial – booked through GroupM, screened in UAE from 4th June to 9th June 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Club, Rove Downtown, The Springs Souk and The Pointe and Roxy Cinemas – The Beach and City Walk.
Cartier
The 45 sec. commercial – booked through MediaCom, screened in the UAE from 3rd June to 9th June 2019 at VOX Cinemas – The Mall of Emirates and Reel Cinemas – The Dubai Mall.
Toyota
The 25 sec. commercial – booked through Media Market (WARBA), screened in Kuwait from 25th April to 1st May 2019 at VOX Cinemas – The Avenues.
Honda
The 31 sec. commercial – booked through PHD Media, screened in the UAE from 9th May to 5th June 2019 at VOX Cinemas – Mall of the Emirates and City Centre Deira
Du Tuesday
The 62 sec. commercial screened from 16th May to 26th May 2019 across all UAE locations of VOX Cinemas.
Porsche
The 30 sec. commercial – booked through BPG, screened in Kuwait from 2nd May to 8th May 2019 at VOX Cinemas – The Avenues.
Max
The 30 sec. commercial – booked through OMD, screened in Qatar from 29th April to 12th May 2019 at VOX Cinemas – Doha Festival City
Mohammed Bin Rashid Al Maktoum City – District One
The 60 sec. commercial – booked through BPN, screened in UAE from 4th June to 3rd July 2019 at VOX Cinemas – Mall of the Emirates, Mercato Mall, Burjuman and City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Missed out on advertising in cinema over Eid al-Fitr? Contact a member of our sales team for cinema advertising opportunities over Eid al-Adha in August 2019.
