Kibsons International | Cinema Campaign

Kibsons International – The No.1 online home delivery service in fresh produce category in the UAE, recently booked a cinema campaign through Motivate Val Morgan.

As part of the cinema campaign, Kibsons International booked an on screen commercial and a sampling activity at two leading cinema locations in the Dubai.

On Screen Commercial

Commercial Duration: 30 sec.

Booking Type: Follow a Movie (Avengers: Infinity War)

Cinema Locations: VOX Cinemas – Mall of the Emirates and Reel Cinemas – the Dubai Mall

Watch the commercial below:


Sampling Activity

The sampling activity was executed in two bursts.

VOX Cinemas – Mall of the Emirates

Dates: 26th, 27th and 28th April 2018

Description: A box filled with fruits and vegetables were left on the seats of the Top 3 screens of the cinema screening Avengers: Infinity War.


Watch the video interviews with moviegoers who received the Kibsons goodie box at VOX Cinemas – Mall of the Emirates:



Reel Cinemas – The Dubai Mall

Dates: 3rd, 4th and 5th May 2018

Description: Boxes filled with fruits and vegetables were distributed to moviegoers entering the Top 3 Screens of the cinema to watch Avengers: Infinity War.


Interested in running a similar cinema campaign in UAE, Lebanon, Oman, Egypt, Qatar or Bahrain?

Contact a member of our sales team for more information.