Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!
The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.
With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.
From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:
McDonald’s – FTM Dune: Part Two
Country: Qatar
Operator(s): Select VOX locations
BYD – FTM Dune: Part Two
Country: KSA
Operator(s): Select VOX & AMC locations
Almarai – FTM Kung Fu Panda 4
Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations
Birmingham University Dubai – Godzilla x Kong: The New Empire
Country: UAE
Operator(s): Select VOX locations
Lulu
Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations
WWE 2K24
Country: KSA
Operator(s): Select AMC & Muvi locations
Abdul Samad Qurashi
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Dallah Hospitals
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Disabled Children’s Association (DCA)
Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations
Green Farms
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
National Transformation Program (NTP)
Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations
Gulf Air
Country: Bahrain
Operator(s): Select VOX locations
Oman Post / Asyad Express
Country: Oman
Operator(s): Select Cinepolis & VOX locations
Royal Opera House
Country: Oman
Operator(s): Select VOX locations
Burger King
Country: Egypt
Operator(s): VOX locations
Garnier
Country: Egypt
Operator(s): VOX locations
Hardees
Country: Egypt
Operator(s): VOX locations
Misr Life Insurance
Country: Egypt
Operator(s): VOX locations
Noon
Country: Egypt
Operator(s): VOX locations
CBK
Country: Kuwait
Operator(s): VOX Cinemas
Kuwait Finance House (KFH)
Country: Kuwait
Operator(s): VOX Cinemas
Porsche
Country: Kuwait
Operator(s): VOX Cinemas
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
From Scream VI to Fast X, Super Bowl 2023 saw a string of enticing new trailers
The Super Bowl 2023 brought us more than just an epic football game between the Kansas City Chiefs and the Philadelphia Eagles, it also gave us a sneak peek into some of the most anticipated movies of the year. Major movie studios including Sony Pictures, Universal Pictures, Paramount Pictures, Warner Bros. and Disney all paid big bucks to promote their hottest titles.
From big-budget blockbusters to captivating dramas and spine-chilling thrillers, this year’s Super Bowl was a showcase of what’s to come from Tinseltown. Whatever genre it is you fancy, there was something for everyone during the trailer segment of the Super Bowl 2023. Here’s a rundown of all the movies that got a promotional boost during this year’s event.
Creed III
Release Date: 2 March 2023
30-second spot from Creed III at Super Bowl 2023 showcases more of the training and rivalry between Michael B. Jordan’s title character and Jonathan Majors’ Damian Anderson.
65
Release Date: 2 March 2023* (*Could be pushed to 9 March 2023)
Sony Pictures promoted 65 – a science-fiction thriller starring Adam Driver as a pilot who crashes and becomes stranded on Earth 65 million years ago. Written and directed by Scott Beck and Bryan Woods, the film also stars Ariana Greenblatt and Chloe Coleman.
Scream VI
Release Date: 9 March 2023
Courteney Cox, Jenna Ortega, and Melissa Barrera headline this new minute-long Super Bowl 2023 spot that offers a longer look at one of the thriller’s set pieces briefly glimpsed in the previous trailer.
Dungeons and Dragons: Honor Among Thieves
Release Date: 20 April 2023
The Dungeons and Dragons: Honor Among Thieves Super Bowl 2023 trailer goes a long way to promise how action-packed it will be. Though brief, the teaser is a fast-paced, breathless montage of multiple action set-pieces, mythical creatures and even a titular dragon.
Air
Release Date: 6 April 2023 (International Release)
Ben Affleck’s next directorial offering sees Matt Damon play the man whose brainchild saw the birth of Nike’s Air Jordans. The first trailer for Air was revealed before Super Bowl LVII, with a big game spot along for the ride.
Guardians of Galaxy Vol. 3
Release Date: 4 May 2023
Disney used the Super Bowl broadcast to spotlight the third installment of Guardians of the Galaxy starring Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, Vin Diesel and Bradley Cooper as the titular band of Marvel superheroes.
Fast X
Release Date: 19 May 2023
10 main movies in, it’s impossible not to know what you’re getting with the Fast & Furious franchise. The Super Bowl Fast X teaser and the full trailer released before it showed off all of the best parts: a new ostentatious villain in the shape of Jason Momoa, returning heroes and anti-heroes, major set-pieces, ludicrous physics and some good old-fashioned racing.
Transformers: Rise of the Beasts
Release Date: 08 June 2023
There’s more than just a sneak peek in this Transformers: Rise of the Beasts TV spot, because it’s not only a short promo for the film, but also an ad for Porsche, which is what Autobot Mirage transforms into in the trailer.
The Flash
Release Date: 15 June 2023
The first trailer for The Flash not only gives us a pretty good idea how the story might play out, but also reveals Michael Keaton in the Batsuit (and his Batmobile), Michael Shannon’s Zod, and Sasha Calle’s Supergirl, among other things. We also got a shorter minute-long TV spot for the film containing a lot of the same footage.
Indiana Jones and the Dial of Destiny
Release Date: 30 June 2023
Indiana Jones and the Dial of Destiny, the fifth installment of the hit Indiana Jones franchise featuring the return of Harrison Ford as the titular swashbuckling archaeologist.
Click here to check out the leading brand commercials that aired during Super Bowl 2023.
Think cinema for effective advertising! Contact us.
Source: Empire, Variety
The Super Bowl is a high-stakes game, and the ads and trailers aired during the event, in addition to the half-time performance, is as exciting as the game itself. With millions tuning in every year, the Super Bowl has become a prime advertising opportunity for big- companies, and studios hoping to whip up excitement for their upcoming blockbuster releases.
From the trailers of Doctor Strange and the Multiverse of Madness and Jurassic World Dominion, to ads from brands such as BMW and Booking.com, here’s what wowed the viewers and fans at Super Bowl LVI:
Ambulance
In this breakneck thriller from director-producer Michael Bay, decorated veteran Will Sharp desperate for money to cover his wife’s medical bills, asks for help from the one person he knows he shouldn’t—his adoptive brother Danny – a charismatic career criminal, Danny instead offers him a score: the biggest bank heist in Los Angeles history.
Release Date: 07 April 2022
Starring: Yahya Abdul-Mateen II, Jake Gyllenhaal, Eiza González
Sonic the Hedgehog 2
When Dr. Robotnik comes back, this time with a new partner, Knuckles, in search for an emerald that has the power to both build and destroy civilizations. Sonic teams up with his own sidekick, Tails, and together they embark on a journey to find the emerald before it falls into the wrong hands.
Release Date: 07 April 2022
Starring: Ben Schwart, Idris Elba, Jim Carrey
Doctor Strange in the Multiverse of Madness
Since he tampered with a forbidden spell (No Way Home) that opened the door to the multiverse, Dr.Strange has been unhinging the reality –which leads to an important question from Wanda. Why is he considered a hero when he does it, but she a villain? Get ready to experience ‘a new dimension of Strange’. Probably the much awaited trailer of the Super Bowl.
Release Date: 05 May 2022
Starring: Benedict Cumberbatch, Elizabeth Olsen, Rachel McAdams
Jurassic World Dominion
Even though the plot in this third installment from the franchise is kept under wraps, one thing is sure: Jurassic Park/World fans will be thrilled to see Chris Pratt, Bryce Dallas Howard, and the original Jurassic Park trio all together in one movie!
Release Date: 10 June 2022
Starring: Chris Pratt, Bryce Dallas Howard, Laura Dern
Nope
Oscar winner Jordan Peele disrupted and redefined modern horror with Get Out (2017) and then Us (2019). Now, he reimagines the summer movie with a new pop nightmare: the expansive horror epic, Nope.
Release Date: 21 July 2022
Starring: Keke Palmer, Barbie Ferreira, Daniel Kaluuya
See the full line-up of blockbusters releasing in 2022 in our Sizzle Reel.
Porsche/Top Gun: Maverick
Porsche is bringing the speed in Top Gun: Maverick. Playing on the original movie’s “I feel the need for speed” quote, the trailer showcases snippets of the movie in-between promotional footage of some of Porsche’s cars.
BMW
Zeus (Arnold Schwarzenegger) is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera (Salma Hayek), introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.
Squarespace
Zendaya plays the role of Sally, who is looking to grow her seashell business, so she creates a store on Squarespace, which helps her become a seaside sensation.
Booking.com
In this ‘Big Game’ ad, Idris Elba takes you on a special journey into the heart and soul of Booking.com. In a way that only he could pull off. While staying on-script – mostly.
Lay’s
Seth Rogan and Paul Rudd remember some beautiful moments together that all revolve around Lay’s Potato Chips. Stay tuned until the end.
Verizon
We have officially entered the era of Cable Guy nostalgia. Jim Carrey reprises his role from the movie only to learn that cable is a thing of the past.
Kia
Every dog deserves to find their forever home. Even Robo Dog, who risks it all in Kia’s ‘Big Game’ ad to live fully charged with the all-electric Kia EV6. Kia’s Robo Dog is probably the ad that made the viewers tear up as they feel affectionate towards the #Robodog.
Amazon
What if Alexa could read your mind? That’s the issue plaguing real-world couple Scarlett Johansson and Colin Jost in this ad for Amazon’s home-based helper.
Flamin’ Hot Doritos and Cheetos
A group of animals are in the forest beatboxing the song “Push It” by Salt-N-Pepa, with a bunch of Flamin’ Hot chips nearby. What more could you want?
Nissan
The ad introduces Nissan’s brand-new range of 2023 high-tech models – Nissan Z and the all-electric Nissan Ariya. Eugene Levy stars as a high-octane pedal-to-the-metal action star, along with Brie Larson, Dave Bautista, and Danai Gurira.
Chevrolet
Continuing the all-electric vehicle trend of the evening, Chevrolet channeled ‘The Sopranos’ for a commercial starring Jamie-Lynn Sigler set to the show’s iconic theme.
Watch all the Super Bowl 2022 commercials here.
Source: Gamespot
2021 witnessed the return of movies to the big screen with the release of the most anticipated movies that were delayed by the pandemic.
Hollywood had an active year with a variety of films released, such as sci-fi flicks, Marvel Cinematic Universe movies, musicals, character dramas, thrillers, and animations. The audience were quick to re-embrace cinema as their favourite cultural activity.
As we are nearing the end of 2021, let us look back at some of the highlights from the year 2021 that helped bring movies back to the big screen.
UAE:
KSA:
Egypt:
Oman:
Kuwait:
Bahrain:
Qatar:
Lebanon:
(based on Box Office)
10 blockbuster ads (in no particular order) that lit up the big screen in 2021, as featured in Campaign Middle East :
Brand: Cartier
Title: Expo 2020 Women’s Pavilion
Agency: MediaCom MENA
Brand: Yas Island Abu Dhabi
Title: Stayin’ On Yas
Agency: Starcom
Brand: stc
Title: Our Culture is Our Future
Agency: Universal Media KSA
Brand: Etisalat
Title: #TogetherMeans
Agency: Initiative Abu Dhabi
Brand: Hermès
Title: The Legend of Hermès Della Cavalleria
Agency: Havas Media ME
Brand: NEOM
Title: Made to Change
Agency: Starcom
Brand: Mercedes
Title: The New Mercedes-Maybach S-Class
Agency: OMD
Brand: TRA Bahrain
Title: Digital Theft
Brand: Gulf Bank
Title: AlDanah
Agency: Wavemaker MENA
Brand: Porsche
Title: Macan – Your Sidekick,Everywhere
Agency: BPG Kuwait
There are a dizzying amount of exciting new movies coming to theaters in 2022. These are the top 10 movies you should be looking forward to in the coming year:
For more on the movies coming out in 2022, be sure to check out our sizzle reel, which launches towards the end of January 2022
Souces : Vox Cinemas, IMDB, Box Office Mojo
Ramadan is a special month of the year in the Middle East, and similar to that of Christmas in the west, the holy month has become a season of increased consumerism and attention to shopping – presenting advertisers with opportunities to capture the attention of consumers.
Here’s a glimpse of the Ramadan and Eid cinema ads from 2019 that screened across our cinema circuit in the Middle East:
Centrepoint
The 15 sec. commercial, booked through OMD, screened in UAE (25th April – 1st May 2019) and Qatar (25th April – 8th May 2019) at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates and Yas Mall Abu Dhabi and Doha Festival City.
Homes R Us
The 20 sec. commercial, booked through UM7, screened in UAE from 18th April to 15th May 2019 across VOX Cinemas – City Centre Ajman, Cineplex Grand Hyatt, City Centre Fujairah, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Al Hamra Mall, City Centre Sharjah and Yas Mall Abu Dhabi, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cinemacity – 06 Mall, Cine Royal Cinema – Dalma Mall, Khalidiyah Mall, Deerfields Mall and Ruwais Mall, Roxy Cinemas – The Beach and Reel Cinemas – The Dubai Mall.
Bank Muscat
The 45 sec. commercial – booked through MediaOne, screened in Oman from 4th June to 8th June 2019 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Suhar Plaza, City Centre Suhar, MGM, Salalah, Shatti and Sur.
Danube Home
The 7 sec. commercial screened in UAE and Oman from 18th April to 15th May 2019 across VOX Cinemas – City Centre Sharjah, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Panorama, Sur, Salalah, Buraimi, City Centre Muscat and City Centre Suhar, Cine Royal Cinema – Dalma Mall and Reel Cinemas – The Dubai Mall.
Mediclinic
The 9.5 sec. commercial screened in UAE from 16th May to 22nd May 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall and Jebel Ali Club, VOX Cinemas – Mall of the Emirates, City Centre Mirdif, City Centre Deira, Mercato Mall, Marina Mall Abu Dhabi and Yas Mall Abu Dhabi, Roxy Cinemas – The Beach and City Walk, Cine Royal Cinema – Dalma Mall and Oscar Cinema – Al Foah Mall.
Dyson
The 30 sec. commercial – booked through GroupM, screened in UAE from 4th June to 9th June 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Club, Rove Downtown, The Springs Souk and The Pointe and Roxy Cinemas – The Beach and City Walk.
Cartier
The 45 sec. commercial – booked through MediaCom, screened in the UAE from 3rd June to 9th June 2019 at VOX Cinemas – The Mall of Emirates and Reel Cinemas – The Dubai Mall.
Toyota
The 25 sec. commercial – booked through Media Market (WARBA), screened in Kuwait from 25th April to 1st May 2019 at VOX Cinemas – The Avenues.
Honda
The 31 sec. commercial – booked through PHD Media, screened in the UAE from 9th May to 5th June 2019 at VOX Cinemas – Mall of the Emirates and City Centre Deira
Du Tuesday
The 62 sec. commercial screened from 16th May to 26th May 2019 across all UAE locations of VOX Cinemas.
Porsche
The 30 sec. commercial – booked through BPG, screened in Kuwait from 2nd May to 8th May 2019 at VOX Cinemas – The Avenues.
Max
The 30 sec. commercial – booked through OMD, screened in Qatar from 29th April to 12th May 2019 at VOX Cinemas – Doha Festival City
Mohammed Bin Rashid Al Maktoum City – District One
The 60 sec. commercial – booked through BPN, screened in UAE from 4th June to 3rd July 2019 at VOX Cinemas – Mall of the Emirates, Mercato Mall, Burjuman and City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Missed out on advertising in cinema over Eid al-Fitr? Contact a member of our sales team for cinema advertising opportunities over Eid al-Adha in August 2019.
