Highlights from MENA Cinema Forum 2018

MENA Cinema Forum – the first-ever business conference of its kind in the region, organised by GM Events was held in Dubai on 28th – 29th October 2018.

The 2-day conference covered a range of industry specific topics – with focus on the growth in the cinema industry in the Middle East, and was attended by more than 45 speakers, 450 delegates and 90 sponsors.

Cinema is the fastest growth market in the MENA region witnessing tremendous progress as a result of rapid population growth, urbanization, focus on development across leisure sectors, and the emergence of Saudi Arabia as a new market. Additionally, cinemagoers in the region demand the best movie experiences, stimulating upgrades and innovation across existing and upcoming facilities.

The MENA Cinema Forum brought together a spectrum of stakeholders within the cinema sector, including but not limited to local and international governments, investment companies, mall owners, cinema operators and exhibitors, suppliers and industry leaders.

The forum addressed areas required for successful establishment and operations of cinemas to meet growing regional requirements:

*Another key topic for discussion was global recognition of Arab Cinema, and how strong strategies and supply chains can further improve its acceptance.

As part of the Speakers’ panel, Avinash Udeshi, Chief Operating Officer – Motivate Val Morgan together with Deena Al Mansoori, Founder and CEO – Aljoori for Cinema Production and Advertisement and Anil Pattani, Director – Awan Media was invited on Day 2 to discuss the development of models that guarantee profitability of movie theatres.


Day 1 focused on:



Day 2 focused on:



Key Information from MENA Cinema Forum 2018


Other event features included: technical presentations, product showcases, roundtable discussions, workshop and break-out meetings, networking, awards ceremony, major announcements of upcoming movies in 20198 by 21st century and a special screening of First Man at Reel Cinemas – The Dubai Mall (Dolby Screen).


MENA Cinema Forum 2019

The next forum will be held in November 2019, with a focus on the exhibition industry & cinema infrastructure, and on MENA production.

For more information on the MENA Cinema Forum visit www.menacinema.com



Sources: Emirates 24|7, Forbes Middle East, Zawya, The Arab Weekly and MENA Cinema Forum