Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region
The Cannes Lions International Festival of Creativity has announced the names of the global experts who will preside over the 2024 Juries, playing a pivotal role in assessing and setting benchmarks for excellence across the spectrum of the world’s most outstanding creative and effective work.
Commenting on the Jury Presidents, Simon Cook, CEO, LIONS, said: “Our Jury Presidents play a crucial role in the existence of the Lions. Their knowledge, skills, and incredible talent, combined with the commitment and leadership that they will bring to their roles, bring integrity and rigour to the Lions. This is an exceptional line-up of talent from across the world, and we can’t wait to see the work that rises to the top in June.”
Kalpesh Patankar from Leo Burnett UAE has been appointed as the first Jury President for Industry Craft Lions, and the second consecutive jury representation in two years for the MENA region. Commenting on his appointment, Kalpesh remarked, “When you see a truly great piece of work, the feeling is undeniable. I have felt it many times, in many jury rooms over the years. This year, as Jury President I’ll be championing those undeniable pieces of work in Industry Craft at Cannes Lions 2024.”
The Cannes Lions 2024 Jury Presidents have been announced as follows:
Audio & Radio Lions:
Simon Vicars, Chief Creative Officer, Colenso BBDO, New Zealand
Brand Experience & Activation Lions:
Anselmo Ramos, Founder, Creative Chairman, GUT, Global
Creative B2B Lions:
Andisa Ntsubane, Managing Executive: Brand, Marketing and Communications Africa, Vodacom Group, Africa
Creative Business Transformation Lions:
Ariana Stolarz, Global Chief Strategy Officer, Marketing, Accenture Song, Global
Creative Commerce Lions:
Amy Lanzi, CEO, Digitas NA, Digitas, North America
Creative Data Lions:
Rose Herceg, Country President Australia and New Zealand, WPP, Australia and New Zealand
Creative Effectiveness Lions:
Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, Global
Creative Strategy Lions:
Vita M. Harris, Global Chief Strategy Officer, FCB, Global
Design Lions:
Fura Johannesdottir, Chief Creative Officer, Huge, Global
Digital Craft Lions:
Kentaro Kimura, International Chief Creative Officer and Corporate Officer, Hakuhodo, Global
Direct Lions:
Pancho Cassis, Partner and Global Chief Creative Officer, DAVID, Global
Entertainment Lions:
Geoffrey Edwards, Executive Creative Director, GALE, USA
Entertainment Lions for Gaming:
Lydia Winters, Chief Storyteller, Mojang Studios, Global
Entertainment Lions for Music:
Madeline Nelson, US Head of Independent Label Relations, Amazon Music, USA
Entertainment Lions for Sport:
Louise Johnson, CEO, Fuse, UK/EMEA
Film Lions:
Tor Myhren, VP Marketing Communications, Apple Inc, Global
Film Craft Lions:
Prasoon Pandey, Ad Film Maker, Corcoise Films, India
Glass: The Lion for Change:
Cindy Gallop, Founder and CEO, MakeLoveNotPorn, Global
Health & Wellness Lions:
Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, APAC
Industry Craft Lions:
Kalpesh Patankar, Chief Creative Officer, Leo Burnett, UAE
Innovation Lions:
Diego Machado, Global Chief Creative Officer, AKQA, Global
Media Lions:
Prerna Mehrotra, Chief Client Officer and CEO Media, dentsu, APAC
Outdoor Lions:
Marco Venturelli, Chief Creative Officer, Publicis Groupe, France
Pharma Lions:
Collette Douaihy, Global Chief Creative Officer, Health, Dentsu Health, Global
PR Lions:
Kat Thomas, Founder and Global Chief Creative Officer, One Green Bean, Global
Print & Publishing Lions:
John Raúl Forero, President and Chief Creative Officer, DDB, Colombia
Social & Influencer Lions:
Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York, USA
Sustainable Development Goals Lions:
Gustavo Lauria, Co-Founder, President and Chief Creative Officer, We Believers, USA
The Dan Wieden Titanium Lions:
Debbi Vandeven, Global Chief Creative Officer, VML, Global
Further information on this year’s Jury Presidents, as well as the Festival, the Lions Awards and LIONS Membership can be found at canneslions.com.
The 66th Cannes Lions International Festival of Creativity drew to a close on 21 June 2019, with Impact BBDO Dubai winning UAE 7 Lions – the region’s first Grand Prix and 6 Bronze Lions.
Of the 1,252 entries from 62 countries competing in the Print & Publishing Lions category (Communication Track) where 32 Lions were awarded – 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions, Impact BBDO Dubai snatched the Grand Prix for ‘The Blank Edition’, which saw the agency work with leading Arabic-language daily newspaper An-Nahar to print an entirely blank edition – calling on Lebanese citizens to use the space to send a message to the stalled government.
On UAE winning the ‘Top Award’ and taking home the Grand Prix in this category at the Festival’s opening Awards Show, Jury president, Olivier Altmann, CEO and Chief Creative Officer, Altmann + Pacreau, France, said: “We are very happy to award the Grand Prix to a piece of work that celebrates creativity and journalism.”
After the release of the completely blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their own headlines and send messages to politicians, over social media.
Altmann said the bold campaign – and political message – led to an easy jury decision.
“It was really unanimous – a good surprise. It took us about five seconds to award the Grand Prix,” he said.
“For us, it was the perfect demonstration that print creativity can do a lot for print media itself, for print journalism. We thought it was really bold to award a Grand Prix to a white piece of paper that people could fill. It’s almost an interactive tool for real life.”
Image Credits: Getty Images, Cannes Lions 2019
Impact BBDO Dubai also won 6 Bronze Lions across Health & Wellness, Industry Craft, Brand Experiences & Activation and Media categories for: ‘The Toxic Flag’ (Waste Management Coalition), ‘The Zero Tolerance Ribbon’ (28 Too Many) and ‘The Black Edition’ (An-Nahar).
Commenting on the Grand Prix win, Paul Shearer, Chief Creative Officer at Impact BBDO MENA, added: “Bringing home the first Grand Prix Lion for not only the UAE but also the region is of course an incredible honor.”
Shearer said he personally hopes that this win will spur on everyone in the business around MENA.
“There is so much talent and esteemed agencies around that this should be just another step on the regions maturity. I also think some of the other work from the region was unlucky not to win at Cannes, as there was some great work there.”
“I would like to thank Cannes Lions for their continued support with Lynx. Without this I fear we would have never achieved Grand Prix level. Lastly, I would like to thank our Chief Executive Officer, Dani Richa, who’s creative eye makes our work so much better,” said Shearer.
Ali Rez, Regional ECD Middle East & Pakistan at Impact BBDO – who was also a Glass Jury member at Cannes Lions 2019, said: “ In what seemed a year featuring very tough juries, it is even sweeter that Impact BBDO managed to bring home such a large haul of Lions: 13 spread across three offices – UAE, Pakistan and Lebanon, and more than 50 shortlists across almost a dozen categories.”
“The Glass jury was an incredible learning experience featuring some of the sharpest minds in the business – it was an absolute honor to be part of such an important jury. We saw solutions from around the globe tackling a number of issues related to gender inequality: financial inequality, stereotyping, health, violence, even technology-related.”
“A trend that emerged this year was that awareness as a goal is simply not enough anymore, and that action is the need of the day,” he added.
Tres Colacion, Creative Director, Impact BBDO Dubai – who played an instrumental role in campaign creation for An-Nahar, said: “The Blank Edition was a very special project for us. We set to change a national conversation through the power of creatively, the ultimate test. We talk a lot about game “changing ideas” and “culture busting”, but there are very few instances that these opportunities truly present themselves. When they do, you absolutely need to take them and meet them with the kind of ideas that will truly resonate with people.”
The Blank Edition team did just that and I’m incredibly proud to have our work recognized at the highest level. To win a Grand Prix, let alone the first in the region, is the highest honor,” he added.
Check out case study for ‘The Black Edition’:
As the official representative of the Cannes Lions International Festival of Creativity in UAE, Motivate Media Group and Motivate Val Morgan would like to congratulate Impact BBDO Dubai on doing UAE proud by winning 7 Lions – including the most prestigious of them all!
Sources: Cannes Lions 2019, Campaign Middle East, Adweek and PRWEEK
