Target Asian Audiences this February with Total Dhamaal

Total Dhamaal – directed and co-produced by Indra Kumar, is the reboot and third installment of the Dhamaal film series which will storm cinemas across the Middle East on February 21, 2019.

The comedy-adventure movie will feature an all-star cast which includes Ajay Devgn, Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Madhuri Dixit, Esha Gupta and Anil Kapoor.

The trailer, which released two weeks ago, has garnered 46 million views, and has been well received by fans. Based on the trailer, it can be assumed that the movie will keep audiences entertained from start to end.


Anil Kapoor Tweeted a still from Mungda – a song from Total Dhamaal, on February 4, 2019 with caption “Isse Kehte Hai #TotalDhamaal! #Mungda – featuring @sonakshisinha. Song out tomorrow at 11AM.” Sonakshi Sinha can be seen in the photograph, wearing a ravishing peacock blue dress.

Total Dhamaal Tweet by Anil Kapoor


Sonakshi Sinha also posted her look from the song and Tweeted, “Mungdaaaa… mungdaaaaa…#Mungda is out tomorrow at 11 am and it’s going to be #TotalDhamaal!!! Are you ready??”

Total Dhamaal Tweet by Sonakshi Sinha


Total Dhamaal is guaranteed to usher in large Asian and Indian language movie fans from across the Middle East.


Below are UAE admission figures for Indian language movies that released in 2018:


Don’t miss out on moving your brand closer to its target audience by advertising alongside Total Dhamaal.

Contact us for more information on following this Hindi blockbuster.



Sources: Times Now News and Twitter

June 2018 Witnessed an Increase in YOY Admissions – UAE

June 2018 saw a 57.4% increase in YOY admissions in comparison to June 2017 in the UAE.

In fact, June 2018 is the BIGGEST June of all time!


Three Hollywood movies that contributed to the increase in admission figures this June include:


Two other movies that attracted large Asian audiences included:


Struggling to deliver campaign objectives? Looking to reach a diversified target audience?


With more ACTION, DRAMA and COMEDY in store, advertisers can expect to witness a further spike in admissions over the months ahead.


Get in touch with a member of our sales team for more information on cinema advertising opportunities alongside Hollywood and Bollywood blockbusters.



Source: MVM Analysis

The Much Anticipated ‘Race 3’ Trailer is Here!

The much-awaited first trailer for the upcoming Eid release Race 3 – starring Salman Khan and Anil Kapoor, hit the web last week and the response has been tremendous!

Ace choreographer turned director Remo D’Souza helms the edgy and glamorous action thriller where Anil Kapoor is a business tycoon (who will do anything to save his portfolio), Daisy Shah and Saqib Saleem play his children, and Salman Khan is the “blue eyed boy” in the family. Jacqueline Fernandez features in action sequences and so does Bobby Deol (who appears to be Anil Kapoor’s rival in business).

The latest instalment of the Race movie was extensively filmed in UAE’s capital Abu Dhabi. The adrenaline packed stunts and bombastic dialogues take place against the backdrop of some of Abu Dhabi’s snazziest locations – including Yas Viceroy and Liwa Desert.

“Our shoot went seamlessly thanks to the incredible support of organisations such as twofour54, Abu Dhabi Film Commission and, of course, the UAE Armed Forces, without whom we would never have been able to create such high-octane action sequences,” said Remo D’Souza in a statement.

Race 3 will be the fifth Bollywood-feature film to be shot in Abu Dhabi after Baby, Dishoom, Bang Bang! and Tiger Zinda Hai.

Soon after the release of the trailer, Twitterati went no holds barred reacting to how awesome the upcoming film looked. And not just fans, when it comes to Salman Khan, Bollywood doesn’t hold back emotions either.

From Bollywood divas Sonam Kapoor and Diana Penty, to singers Mika Singh and Baadshah, all chimed in to rave about the trailer and extend their good wishes to their ‘bhai’.


Watch the trailer below:


The blockbuster is scheduled to release across cinemas in the UAE, Oman, Qatar and Bahrain on 14th June 2018.

Contact a member of our sales team to align your brand alongside this MEGA Bollywood blockbuster – guaranteed to attract large Asian audiences.



Sources: Gulf News (Tabloid), and