Over the year,Valentine’s Day – also known as Saint Valentine’s Day celebrated annually on 14 February, has evolved from its romantic roots. While roses, chocolates and luxury jewellery are still popular gift ideas, people are now starting to celebrate Valentine’s Day with more than just their significant others. Whether it’s family, friends, or even coworkers, everyone enjoys this themed day.
Below are the blockbusters hitting the BIG Screen in time for Valentine’s Day 2022:
Death on the Nile
Release Date: 10 February 2022
Starring: Gal Gadot, Armie Hammer, Kenneth Barnagh
Language: English
Marry Me
Release Date: 10 February 2022
Starring: Jennifer Lopez, Owen Wilson, Utkarsh Ambudkar
Language: English
Uncharted
Release Date: 10 February 2022
Starring: Mark Wahlberg, Tom Holland, Tati Gabrielle
Language: English
Hamel El Lakab
Release Date: 10 February 2022
Starring: Hesham Maged, Mohamed Tharwat, Ahmed Fathi, Mohamed Sallam, Dina El Sherbiny, Ezz El Arab, Donia Maher
Language: Arabic
Badhaai Do
Release Date: 11 February 2022
Starring: Rajkummar Rao, Bhumi Pednekar
Language: Hindi
Lochya Zaala Re
Release Date: 10 February 2022
Starring: Ankush Chaudhari, Siddharth Jadhav, Vaidehi Parshurami
Language: Marathi
Whether you are a jewellery, perfume, hotel/restaurant, or chocolate brand wanting to take advantage of catering to the ‘love’ aspect of Valentine’s Day, a brand launching a new product that could be an ideal Valentine’s Day gift, or promoting a special offer during the season of love, cinema advertising presents advertisers with opportunities to target attentive audiences who are open to inspiration.
Here are five 2022 Valentine’s Day ads we picked from around the world as examples:
Teleflora
Campaign: #LoveOutLoud
Published/Aired: January 2022
Fossil|
Campaign: #OneofaKind
Published/Aired: January 2022
Toblerone Philippines
Campaign: #majorkilig
Published/Aired: January 2022
thortful
Campaign: #LoveLanguage
Published/Aired: January 2022
Cadbury India
Campaign: #5StarVDayAlibi
Published/Aired: January 2022
And some example ads booked through Motivate Val Morgan, promoting the essence of love and togetherness/a product ideal for gifting this Valentine’s Day:
Damas
Liali
Cartier
Godiva
Narciso Rodriguez
Don’t miss out on advertising your brand on the BIG SCREEN this Valentine’s Day!
Contact us for cinema advertising opportunities.
Produced by Maddock Films and Jio Studios, Roohi is Bollywood’s ha-ha horror movie that promises to take the audience on a rollercoaster of emotions.
Set to be Bollywood’s official return to the BIG screen after a hiatus due to the COVID-19 induced lockdown, the trailer of the much-awaited horror-comedy film – Roohi, is finally out!
Starring Janhvi Kapoor and Rajkummar Rao in lead roles and, Varun Sharma in a supporting yet pivotal role, Roohi marks the directorial debut of Hardik Mehta, and is set to release across cinemas in the Middle East on 11 March, 2021. The film depicts the story of two small-town boys – Hitesh and Lakiresh, who meet a girl named Roohi, and the twist in the tale takes place when they realize that Roohi is possed by a ghost. The movie follows a similar format to Stree, the horror-comedy released in 2018 by the same production house – Maddock Films.
The trailer begins and ends with a comic scene, accommodating plenty of jump scares and curiosity inducing moments, making it look promising. Since none of the theatrical releases in Bollywood have so far inspired audiences to return to cinema at large, Roohi could be the first bonafide box-office success since COVID-19 struck.
Bucking the idea of releasing on an OTT platform, Producer Dinesh Vijan said, “The biggest win of this trailer is that everyone, right from the film industry to true blue cinephiles are looking forward to catching Roohi on the big screen.” The trailer successfully crossed over 14 million YouTube views within 24 hours, and its has also received support from numerous movie critics and Bollywood celebrities including Taran Adarsh, Ranveer Singh, Varun Dhawan, Deepika Padukone and Shraddha Kapoor.
#ROOHI TRAILER ARRIVES TODAY… #FirstLook posters of #Roohi… Stars #RajkummarRao, #JanhviKapoor and #VarunSharma… Directed by Hardik Mehta… Produced by Dinesh Vijan and Mrighdeep Singh Lamba… #Jio Studios presentation… 11 March 2021 release. pic.twitter.com/cbBsXNRt0A
— taran adarsh (@taran_adarsh) February 16, 2021
Contact us for cinema advertising opportunities alongside this Bollywood blockbuster.
Sources: Koi Moi, Wikipedia, India Today, Times of India, GQ India and IMDB.
