Must See Trailers Featured During Super Bowl 2018

The Super Bowl is one of the most-watched events on US television, so it’s not a surprise that movie studios consider it a prime time to premiere trailers for upcoming blockbusters.

This year’s Super Bowl was no exception. Trailers and teasers for Solo: A Star Wars StoryThe Cloverfield Paradox Mission: Impossible — FalloutAvengers: Infinity War, and more all premiered during the big game.

Here are the trailers that aired during the game for your viewing pleasure:

Solo: A Star Wars Story

A troubled production (the original directors Phil Lord and Christopher Miller were removed late in the game and replaced with Ron Howard) has meant that the publicity machine for the Han Solo origin adventure has started up at a rather late stage. But this first, impressive spot suggests that we might have been worrying for nothing. Tthis tease gives us a brief look at the stellar cast, including Woody Harrelson and Donald Glover, and some splashy action.

Releasing on 21 June 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 20 June 2018 across cinemas in Egypt.



Can someone go check on Dwayne Johnson? Is he eating all right, sleeping all right, gym-ing all right? The mega-star is coming off a schedule that has him top-lining three major movies in the space of seven months, making him a completely justified candidate for the oft-used celebrity affliction of “exhaustion”. The third (after Jumanji: Welcome to the Jungle and video game-inspired actioner Rampage) is the oddly dated-looking Skyscraper, a film that would have starred Arnie or Sly back in the late 80s. That final stunt does look like quite the doozy though. Tom Cruise will be furious.

Releasing on 12 July 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 11 July 2018 across cinemas in Egypt.


Mission: Impossible – Fallout

After his failed Dark Universe non-starter The Mummy, Tom Cruise is feeling the need, the need for the Mission: Impossible franchise to return like never before. The series continues to be a reliable money-maker (the most recent entry brought in $682m worldwide) and for the sixth instalment, Cruise is hoping his high-octane showing off will at least temporarily catapult him back to the top. The first trailer looks like more of the same, with some new recruits (hello, Angela Bassett and Henry Cavill) but the final stunt, typically what sells each film, doesn’t look quite as incredible as in previous attempts. But maybe they’re saving it for later sneak peeks. 

Releasing on 26 July 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 25 July 2018 across cinemas in Egypt.


Jurassic World: Fallen Kingdom

After the first trailer teased bigger dino action than ever before, this flashy new Super Bowl spot gives us a more horror-based look at the summer sequel. Chris Pratt and Bryce Dallas Howard are returning along with an island full of unwanted beasts and for those who worried the last preview focused on just the bigger action scenes, this one has some of the more intimate creepy sequences that made the original film so successful. The new spot also teases a new dinosaur created by scientists that looks rather nasty and also incredibly hateful of children.

Releasing on 7 June 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 13 June 2018 across cinemas in Egypt.


Red Sparrow

Coming off the back of the divisive Darren Aronofsky horror/comedy/drama/satire/experiment Mother!, Jennifer Lawrence is shifting gears yet again for this spy thriller from her Hunger Games director Francis Lawrence. Trailers have previously shown off her surprisingly effective Russian accent and what looks to be a dark, sexual tone and tonight’s new spot doesn’t add a whole lot more but suggests another unusual role for Lawrence.

Releasing on 22 March 2018 across cinemas in UAEOmanQatar and Bahrain. Releasing on 1 March 2018 across cinemas in Lebanon and 28 February 2018 across cinemas in Egypt.


The Avengers: Infinity War

One of the night’s most anticipated trailers offered up a look at the overdose of superheroes that will be teaming up in the next Avengers movie. Black Panther! Doctor Strange! Spider-Man! The Guardians lot! It’s a dream for anyone who thought that Captain America: Civil War could have done with a few more major Marvel characters.

Releasing on 26 April 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 25 April 2018 across cinemas in Egypt.


A Quiet Place

The night also saw a new look at the John Krasinski-directed horror film that stars himself and his off-screen wife, Emily Blunt, as a couple protecting their kids from monsters that use sound to attack. Like the first, longer trailer, this suggests great things with a creepy gimmick that could make this a hugely unsettling watch.

Releasing on 5 April 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 4 April 2018 across cinemas in Egypt.


Don’t miss out on advertising alongside these blockbusters – guaranteed to be crowd puller across cinemas in the UAE, Oman, Lebanon, Egypt, Qatar and Bahrain.

Contact a member of our sales team for information on cinema advertising opportunities.



Sources: The Guardian and USA Today

Female Action Heroes Will Dominate Cinema Screens in 2018

This year’s movie slate suggests a sudden industry interest in female-driven blockbusters.


After #MeToo and allegations of predatory behaviour by powerful men in Hollywood, it feels good for the soul that the year in film kicked off with news that women rule the box office. Last year, the three most popular films in the US had female leads, with Star Wars: The Last Jedi at No 1, followed by Beauty and the Beast and Wonder Woman in third place. Hollywood is still waking up to its masculinity problem, but 2018 looks as if it could be the year powerful women roar on screen in female-driven sci-fi, action blockbusters and super-sleuth thrillers.

Annihilation starring Natalie Portman

Natalie Portman stars as a biologist in Annihilation


First up, in February, Ex Machina director Alex Garland’s eco-sci-fi, Annihilation, looks like Ghostbusters with a degree in biology; Natalie Portman and Jennifer Jason Leigh star as scientists in boiler suits leading an all-woman expedition to the site of an alien invasion.

Red Sparrow starring Jennifer Lawrence

Jennifer Lawrence stars as a ballerina turned Russian spy in Red Sparrow


In March, Jennifer Lawrence finds her inner Jason Bourne in the cold war thriller Red Sparrow, playing a Russian ballerina turned spy, while Alicia Vikander will shoot her way to international superstardom as Lara Croft in the Tomb Raider reboot.

Tomb Raider starring Alicia Vikander

Alicia Vikander as Lara Croft in the Tomb Raider reboot. Photograph: Allstar/Warner Bros


And forget boring boys in tights with superpowers, summer’s hottest film is Ocean’s 8. The all-female crime caper spin-off is slated for released in June. If the trailer is anything to go by, sunglasses will be necessary to shield against the combined star-wattage of Cate Blanchett, Sandra Bullock, Helena Bonham Carter, Rihanna, Mindy Kaling, Anne Hathaway, Sarah Paulson and Awkwafina playing an ‘octet of crims’ pulling off a $150m diamond necklace heist at the Met Ball.

Combined star-wattage in Ocean's 8

Sandra Bullock, Cate Blanchett, Rihanna, Mindy Kaling, Awkwafina, Helena Bonham Carter, Anne Hathaway and Sarah Paulson in Ocean’s 8. Photograph: Allstar/Warner Bros


In October, Claire Foy, star of Netflix’s The Crown, clearly over the tweeds and tiaras – steps into Rooney Mara’s skintight leathers as Lisbeth Salander in The Girl in the Spider’s Web.

The Girl in the Spider's Web stars Claire Foy

Claire Foy stars as Lisbeth Salander in The Girl in the Sider’s Web


Female stars in high-adrenaline blockbusters are nothing new. (Top of mind: Sigourney Weaver in the Alien franchise, Linda Hamilton in The Terminator series, Angelina Jolie as Lara Croft and Salt, Milla Jovovich in Resident Evil and Scarlett Johansson in Lucy). But statistics reveal how few opportunities there are. In 2016, while 29% of the top-100 grossing films had female leads, the figure for action movies scraped in at just 3 per cent.

It would be pleasing to think that a new age of empowered women on screen is dawning in reaction to the #MeToo campaign. But 2018’s films with lead roles played by women would have been greenlit long before the last year’s upsetting revelations. So what’s going on? Is Hollywood finally getting into the swing of the Bechdel test?

In part, we have Hermione Granger and Katniss Everdeen to thank for the rise of the women-centred blockbusters, says Dr Shelley Cobb, associate professor of film at the University of Southampton. “I think Harry Potter and The Hunger Games were the turning point. You had these younger characters appealing to a millennial audience that grew older with them. Now that audience is an adult audience – young women and men who are interested in action heroes and heroines.”

Kate Muir, the screenwriter and former critic, says that the industry’s sudden interest in female-driven blockbusters boils down to hard cash. “I think it’s about economics, which is what Hollywood always pays most attention to. Over the past 10 years, people have realized that a woman can hold the box office in a big, big way.” She adds that the small screen has blazed a trail with its portrayal of “powerful, conflicted and complex” female heroes. “We’ve seen these fantastic women detectives over the past 10 years. We’ve seen these incredibly weird and wonderful female characters on our TV screen, but never in a cinema. There’s a real appetite for them and the executives are aware of that appetite.”

The industry found out exactly how hungry audiences are for female action stars last year when Wonder Woman stormed cinemas (kicking that smug smile off the face of Ben Affleck’s lumbering Batman). A lightning bolt movie, praised by Hillary Clinton as “inspiring”, it arrived with perfect timing, speaking to the feminist zeitgeist (not that all feminists agree it is feminist). Perhaps most significantly, as the year’s most successful comic book movie, Wonder Woman has also put an end to the false narratives that the Hollywood boy’s club has been pedalling for years (sample: “men don’t watch films about women”, “a female star isn’t bankable as the lead in a blockbuster”). And it has been reported that director Patty Jenkins has negotiated a record pay cheque for a woman of between $7m and $9m to make the sequel. “It matters,” says Muir. “Little girls wore Wonder Woman Halloween costumes last year and will wear Lara Croft this year,’” she says. “That’s really percolated the culture and changed the way girls are growing up.”

Melissa Silverstein, the founder and editor of website Women and Hollywood, makes the sharp observation that women’s stories have been ignored for so long, that they now look shiny and new. “Honestly, the thing about female content now is that it’s fresh content, because it’s been neglected for so long. You look at these women who have always been the sidekicks in the movies. What we’re saying now is let’s make them centre of the action.”

Proud Mary stars Taraji P Henson

Taraji P Henson stars as a hitwoman in Proud Mary. Photograph: Allstar/Screen Gems


A film that she has got eye on in 2018 is the action thriller Proud Mary, featuring Hidden Figures star Taraji P Henson as a hitwoman with a gun collection that would make John Wick green with envy (it is out in March). “I’ll be interested to see how it does,” says Silverstein. “We need more leads who are not white and also not young [Henson is 47 and African American]. That’s exciting for me, how we branch out from the thing that became the norm: young white girls.”


Elsewhere, two of 2018’s most anticipated movies have female actors of colour – front and centre. Ava DuVernay has cast 12 Years a Slave’s Storm Reid as Meg Murry, the teenage girl saving the world in her adaptation of Madeleine L’Engle’s A Wrinkle in Time. Chadwick Boseman is technically star of Marvel’s Black Panther, but watch the trailer and it is tempting to think that Wakanda’s female warriors (Lupita Nyong’o, Angela Bassett, Danai Gurira, Letitia Wright) will steal the show.

“The white action heroine has a longer history,” says Cobb. She believes that we may be beginning to see the first shoots of Hollywood’s attempt to tackle the lack of diversity in film: “That’s not to suggest that this is a radical change that fixes everything forever, but I think you can relate these [films] to #OscarsSoWhite.”

The disappointing fact however, is that just one of 2018’s female-centred movies is directed by a woman: Ava DuVernay’s A Wrinkle in Time.

Patty Jenkins made Warner Bros $413m at the box office with Wonder Woman, but Hollywood still can’t shake the feeling that women can’t be trusted with a tentpole movie.

Black Panther's Female Star Cast

Lupita Nyong’o, Chadwick Boseman and Danai Gurira in Black Panther. Photograph: AP


“Women directors are perceived as a risk,” says Alice Lowe, who made the horror-thriller Prevenge. “Having said that, I do think women for whatever reason, societal, nature or nurture, can doubt their own abilities.”

Lowe also talks about the industry’s rigid thinking about the kinds of films women should be directing. “What I have experienced is being asked to direct ‘women films’. As if ‘women’ are a type of niche! By this I mean a film that has a female lead and maybe themes that are seen as exclusively ‘female’: motherhood, romance, emotions. Sometimes these scripts might be great. But does that mean I’m being excluded from others?”

Nevertheless, 2018 will see more and more people attuned to women in Hollywood as a result of a number of female action heroes making an appearance throughout the year. Don’t miss out on catching them on the big screen!



Sources: Guardian News & Media Ltd and Gulf news (Tabloid)