Motivate Val Morgan has two new cinema locations in Dubai, UAE – The Pointe (Reel Cinemas) and La Mer (Roxy Cinemas).
Reel Cinemas | The Pointe | UAE
Reel Cinemas launched their new boutique cinema – The Pointe at the tip of Dubai’s Palm Jumeirah – equipped with Barco laser projectors and Dolby Atmos surround sound. The five-screen cinema with a total seating capacity of 199 includes a mix of Standard and Dine-in Cinemas as well as a third Guy Fieri’s Kitchen – synonymous with American-style cuisine.
While regular cinema snacks are offered at two standard screens, you can enjoy dishes such as trash can nachos, barbecue short ribs and chicken wings at dine-in screens. A 100-seater Guy Fieri Restaurant is also adjacent to the cinema, serving an extended menu of all-American comfort foods, mocktails and super-sized shakes.
The Pointe marks the sixth cinema opening for Reel Cinemas in Dubai, adding to their existing portfolio – The Dubai Mall, Dubai Marina Mall, The Springs Souq, Jebel Ali and Rove Downtown.
Visit their website for more information.
Roxy Cinemas | La Mer | UAE
Roxy Cinemas recently launched their second boutique cinema at La Mer, Jumeirah. The four-screen cinema with a total seating capacity of 120, is an indulgent and guest-focused cinema experience with luxurious leather reclining seats and stylish boutique ambience.
The cinema is equipped with a bistro lounge and customers can order from their latest menu which includes Wagyu beef burgers, Roxy sharing platters, glazed beef skewers and a selection of salads. Their gourmet offerings come in addition to the traditional cinema favorites like popcorn and nachos. Plus, a variety of dessert delights and mocktails is available on demand.
Roxy Cinemas now operate four cinema locations across Dubai – The Boxpark, The Beach, Citywalk and La Mer.
Visit their website for more information.
As the exclusive cinema advertising partner of Reel and Roxy Cinemas, contact a member of our sales team for advertising opportunities at these two locations.
Sources: Reel Cinemas, Roxy Cinemas, What’s On, and DubaiLAD
Serenia, The Palm is an exclusive residential community development by Palma Holding featuring beachfront living at its finest on The Palm Crescent.
Designed by American architect Hazel Wong – the famous architect behind the landmark Emirates Towers, Serenia promises an unrivalled lifestyle and invites residents into a world of architectural excellence and contemporary interiors with an array of outdoor facilities and bespoke services.
Other remarkable projects by Palma Holding include Silverene Towers and Infinity Cayan Tower.
Palma Holding recently booked a 30 sec. on-screen ad commencing 23rd October 2018 on the premium screens of VOX Cinemas – Mall of the Emirates and ROXY Cinemas – The Beach (for a period of 4 weeks) and the premium screens of Reel Cinemas – The Dubai Mall and the top screens at Reel Cinemas – Dubai Marina Mall (for a period of 8 weeks).
As a first-time advertiser of Motivate Val Morgan, Sarah Derbas – Marketing Director of Palma Holding shares a testimonial on cinema as medium for advertising and why cinema advertising should be an integral part of a marketing plan:
Why did Palma Holding choose to advertise in cinema?
“We created a world-class video for our latest residential project – Serenia Residences The Palm and we wanted to showcase it in a cinema environment – big screen and great visual and sound effects.”
How does cinema fit into Palma Holding’s media strategy?
“Clients of Serenia are of a certain demographic and lifestyle. Therefore, cinema fits well into our media plan as it gives us the opportunity to target specific audiences – cinemagoers who frequent premium screens at prominent cinema locations in Dubai.”
Was the cinema campaign booked for brand awareness or as a tactical promotion?
“A bit of both. Brand awareness is always important when launching a new property. Tactical because want to inform our target market that Serenia is ready to move into and is offered on sale or rent basis.”
Was cinema the best fit for a specific commercial/campaign?
“Cinema Advertising was a great fit for a commercial campaign such as ours. We look forward to some positive feedback and results.”
View on the medium – how cinema competes or complements other advertising mediums used by Palma Holding?
“Any good marketing plan has to be an integrated one that utilizes various mediums, and cinema fits in well with our current plan.”
How efficient was it to book/deal through Motivate Val Morgan?
“Motivate Val Morgan is efficient and professional in their approach.”
Source: Palma Holding
