May 2024’s blockbuster season kicks off with a star-studded action-comedy featuring Ryan Gosling and Emily Blunt
As summer draws near, it signals the start of the blockbuster season for movie enthusiasts. Already, the season is heating up with major hits such as Dune: Part Two ($667.5M), Kung Fu Panda 4 ($419.5M), and Godzilla x Kong: The New Empire ($367.5M), all making substantial gains at the box office. With these successes paving the way, the stage is set for the arrival of the year’s most anticipated releases.
Starting in May, the summer lineup promises an exciting cinematic journey with a diverse range of films to suit various preferences. From adrenaline-pumping action flicks and heartwarming family stories to spine-chilling thrillers, here’s a look at some of the upcoming blockbusters in May:
The Fall Guy – 02 May 2024
Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson
The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.
Ghostbusters: Frozen Empire – 02 May 2024
Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts
The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.
Winnie-the-Pooh: Blood and Honey 2 – 02 May 2024
Genre: Horror, Thriller
Cast: Scott Chambers, Craig David Dowsett, Chris Cordell, Nikolai Leo
The sequel to the horror parody of A.A. Milne’s children’s story, Winnie the Pooh: Blood and Honey 2, picks up shortly after the first film’s events. The new movie will continue the murderous rampage of the residents of the Hundred-Acre Wood.
Kingdom of the Planet of the Apes – 09 May 2024
Genre: Action, Sci-Fi
Cast: Freya Allan, Kevin Durand, William H. Macy
Decades after Caesar’s sacrifice, a new ape society grapples with a power struggle. “Kingdom of the Planet of the Apes” rewrites the future in an epic clash for dominance. Will peace prevail, or will humanity rise again?
IF – 16 May 2024
Genre: Comedy, Drama, Family
Cast: Ryan Reynolds, John Krasinski, Cailey Fleming
A young girl sees the forgotten imaginary friends of grown-ups! With Ryan Reynolds as her guide, she embarks on a heartwarming adventure to reunite lost friends and reignite the magic of childhood.
The Strangers: Chapter 1 – 16 May 2024
Genre: Horror
Cast: Madelaine Petsch, Gabriel Basso, Rachel Shenton
Is your home truly safe? “The Strangers: Chapter 1” rips open the idyllic facade of a quiet evening. Prepare for a night of bone-chilling terror as masked intruders turn a dream getaway into a desperate fight for survival.
Furiosa: A Mad Max Saga – 23 May 2024
Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser
War rages across the Wasteland. Before she became the Imperator, Furiosa clawed her way to freedom. Witness her origin story in “Mad Max: Furiosa.” Anya Taylor-Joy ignites the screen in a high-octane prequel filled with sand, fury, and the fight for a future.
The Garfield Movie – 23 May 2024
Genre: Animation, Adventure, Comedy
Cast: Chris Pratt, Samuel L. Jackson, Hannah Waddingham
Garfield is about to go on a wild outdoor adventure. After an unexpected reunion with his long-lost father – the cat Vic – Garfield and Odie are forced to abandon their pampered life to join Vic in a hilarious, high-stakes heist.
Tarot – 30 May 2024
Genre: Horror
Cast: Avantika, Olwen Fouéré, Jacob Batalon
Don’t peek into your future…it might stare back. “Tarot” unlocks a deck of nightmares. A group of friends dabble in forbidden rituals, unleashing a terrifying entity. Can they escape the chilling fate foretold in the cards?
For brands seeking to engage their target audience in a captivating and immersive setting, the summer season offers an unmatched opportunity to create lasting impressions and foster meaningful connections. Click here to start your cinema advertising journey.
Download our Screentalk Movie Planner to explore all the blockbuster releases coming in Q2 2024!
The grand spectacle of the Super Bowl returned with a bang, this time finding its stage at the illustrious Allegiant Stadium nestled in the heart of Las Vegas, Nevada, on February 11, 2024. Drawing in an astounding audience of over 123 million viewers, this year’s Super Bowl proved to be a veritable goldmine for brands eager to captivate and enthrall potential customers.
Among the titans vying for attention were the movie trailers that graced the commercial breaks. From the tantalizing glimpse of Hugh Jackman donning the iconic yellow and black suit as Wolverine in the first Deadpool & Wolverine trailer, to the ominous portrayal of day one of an alien invasion in A Quiet Place: Day One, this year’s trailer releases sparked anticipation and excitement among cinema enthusiasts. On the branding front, Apple’s double feature, alongside the likes of Uber, Microsoft, and a cavalcade of others, captured the spotlight
Here are the movie trailers and standout advertisements that graced the screen during this monumental event:
A Quiet Place: Day One – 27 June 2024
Ever wondered where it all started? The next Quiet place movie shows us the day when the death angels first fell on earth. The 30 second trailer feature Lupita Nyongo in New York, where all hell breaks loose.
Despicable Me 4 – 5 July 2024
The recent Super Bowl trailer for the movie featured the mischievous Minions, who, despite the full release of the Despicable Me 4 trailer weeks prior, had a playful encounter with AI. In the teaser, they humorously targeted Gru actor Steve Carell and Will Ferrell, who voices Gru’s nemesis, Maxime Le Mal.
The Fall Guy – 2 May 2024
The teaser for this action-packed film promises it all: Ryan Gosling stars as a veteran stuntman on a mission to locate his missing double in a movie directed by his ex-girlfriend, Emily Blunt.
Kung Fu Panda 4 – 11 April 2024
Jack Black returns as Po, the Dragon Warrior, on a quest to find his successor and become the Spiritual Leader of the Valley of Peace. But obstacles arise, including a formidable sorceress with her own agenda!
Deadpool & Wolverine – 25 July 2024
One of the year’s most eagerly awaited movie trailers premiered during Super Bowl LVIII, heralding the return of Ryan Reynolds and Hugh Jackman as Deadpool and Wolverine in the highly anticipated “Deadpool 3,” promising a blood-pumping adventure like never before.
Kingdom of the Planet of the Apes – 10 May 2024
The apes meet the chiefs! The trailer for the fourth movie of the blockbuster series featured on Sunday, transporting viewers to a time much after the 21st century. In this world, Apes are now the dominant species, with human beings on a near feral existence.
Wicked – 26 November 2024
Viewers of the game were treated to anwicked delight during an early commercial break. The sneak peek showcased the initial encounter between the two characters, with Grande’s audible gasp upon seeing Erivo’s green appearance, exclaiming, “You’re green!”
Twisters – 18 July 2024
Fans are taking a poignant journey down memory lane, honoring the legacies of Bill Paxton and Philip Seymour Hoffman, both dearly departed. With over 100 million viewers captivated, the latest trailer hints at a thriller poised to serve as a stark reminder of the pressing issue of climate change.
If – 16 May 2024
The Super Bowl trailer for the movie picked a humorous approach, featuring Randall Park portraying John Krasinski’s Jim, as a revisit to a classic prank from The Office. Directed by Krasinski himself, the movie follows a girl on a magical adventure to reconnect all Imaginary Friends (IF’s) with kids.
Monkey Man – 5 April 2024
Following the game’s overtime, a commercial break teased Dev Patel’s upcoming thriller, Monkey Man, marking his directorial debut and produced by Jordan Peele.
Inside Out 2 – 14 June 2023
Almost ten years after Inside Out first hit theaters, Pixar is bringing back Riley and her Emotions for a sequel. Super Bowl 2024 offered a glimpse into Riley’s teenage years, with a special look at Inside Out 2. The teaser shows Riley facing a range of emotions, including the new addition of Maya Hawke’s Anxiety.
Apple
Apple’s double feature comprises two ads. The first showcases the company’s CEO, Tim Cook, engaging in a FaceTime call with Ludacris, Lil Jon, and Taraji P. Henson, discussing their recent dinner. In the second spot, USHER takes the stage as the performer for the Super Bowl 2024 halftime show.
“Javier In A Frame”– Google
This year, the tech giant collaborated with Adam Morse, a renowned blind filmmaker from Britain, to illustrate the benefits of AI-powered accessibility tools, such as Google’s Guided Frame, in enhancing navigation and usability for everyone in today’s modern world.
“Hello Down There” – Squarespace
Squarespace has tapped Martin Scorsese for its “Hello Down There” Super Bowl spot, which imagines human life consumed by the digital world.
That T-Mobile Home Internet Feeling
Fans of Scrubs were in for a treat with this clever ad! The minute long venture shows Zach Braff and Donald Faison, sing praises about T-Mobile cable to Jason Momoa. However, it’s Momoa’s remarkable singing skills that ultimately capture the spotlight.
Your Every AI CoPilot – Microsoft
Microsoft has debuted its Super Bowl advertisement, highlighting the company’s AI Copilot tool with the slogan “Your everyday AI companion.” The assistant is reimagined as an intelligent office aide assisting in tasks such as sorting emails, automating tasks on apps, and so much more..
Dina & Mita – Doritos
Dina and Mita (Olivia Negron and Patricia Mauceri) grandmothers of star Jenna Ortega chase after Ramirez, who has taken the last bag of Doritos at a supermarket.
State Farm Insurance– Agent State Farm
Arnold Schwarzenegger stars as Agent State Farm, a special agent who will go to great lengths to be a great neighbor in State Farm’s action movie spoof-style ad.
Pringles – Mr. P
Chris Pratt stars in the spot for the Kellanova brand where he shares a resemblance to the Pringles mascot Mr. P.
Oreo – Twist
Oreo is returning to the Super Bowl with a new campaign starring Kris Jenner, which plays up the experience of twisting an Oreo cookie. The spot is aimed at engaging with fans by tapping the unique passion points of the 110 year-old brand.
Worth Remembering –Uber Eats
Uber Eats’ ad features a celebrity-packed cast, including Friends’ David Schwimmer and Jennifer Aniston, Usher, David and Victoria Beckham, and Jelly Roll. The Super Bowl commercial serves as a reminder that forgetting is common, emphasizing Uber Eats’ ability to deliver almost anything, anywhere.
Volkswagen
Volkswagen will celebrate its 75th anniversary with a Super Bowl 2024 ad. The brand teased the documentary-style “Arrival” spot on YouTube.
Source: The Verge, EW, Brand Innovators, USA TODAY, The Guardian
Related Article:
Most Anticipated Movies of 2024
The release of the Barbie movie marks one of the greatest marketing events in the history of movies, creating a lot of buzz among fans of the iconic doll. With a reported marketing budget of US$100M, the film was launched alongside more than a hundred bright pink branding deals worldwide. From Barbie sparkles on Google search results to Barbie-endorsed Crocs and a special Prada line, the Barbie movie marketing campaign painted the world pink and created marketing magic, becoming the biggest cultural movement of the year.
The result of these endeavors was an immense triumph, as the movie directed by Greta Gerwig surpassed expectations, collecting over US$1.2B at the global box office, including an impressive US$1.95M from the UAE alone. With moviegoers flocking to theaters adorned in shades of pink, the film was more than just a cinematic event; it was also a dazzling showcase of brands that seized the opportunity to align with Barbie’s iconic legacy.
Sony Playstation, Samsung Galaxy and more, took center stage by aligning their brand campaigns alongside Barbie in the region.
Check out the full list of brands that hopped on the ‘Barbie Bandwagon’:
PlayStation 5
Country: UAE
Campaign type: Follow a movie
Samsung Flip
Country: UAE
Campaign type: Follow a movie
Dyson
Country: KSA
Campaign type: Follow a movie
Clara
Country: KSA
Campaign type: Follow a movie
Always
Country: Egypt
Campaign type: Follow a movie
McDonald’s
Country: UAE
Campaign type: On screen Ad
Think cinema for ‘attention-grabbing’ advertising!
Check out the list of upcoming blockbusters in Q3 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.
The 2023 edition of CinemaCon drew to a successful close after four days of thrilling presentations, demonstrations, and discussions, which offered an unparalleled opportunity for industry leaders to come together and discuss the future of cinema.
CinemaCon attendees were privy to exclusive product presentations, cutting-edge technology demonstrations, and thought-provoking panel discussions featuring experts from various sectors of the industry, including studio executives, theatre operators, and technology providers.
Leading studios, including Disney, Paramount Pictures, Sony Pictures, Universal Studios, and Warner Bros. Discovery, presented their latest trailers for upcoming theatrical releases, and as always, the event concluded with the ‘Big Screen Achievement Awards’ – held in honor of celebrities whose contributions to the industry have helped shape cinema into what it is today.
If you missed any of the presentations, fear not! Here are the latest trailers that were released during the event:
Sony Pictures set the tone for CinemaCon 2023 by showcasing a variety of major movie trailer releases and announcements. Some of the notable titles that were unveiled included Spider-Man: Across the Spider-Verse, Gran Turismo: The Movie, The Equalizer 3, and Insidious: The Red Door.
The Equalizer 3
Two-time Oscar winner Denzel Washington presented the first trailer of The Equalizer 3, in which he reprises the role of former government assassin Robert McCall. The film is described as the “final chapter” in the story, indicating that it could be the last with Washington as Robert.
The film is set to release in cinema on 31 August 2023.
Gran Turismo: The Movie
Orlando Bloom and Stranger Things star David Harbour presented a new trailer for Gran Turismo: The Movie. The film is based on the life of Jann Mardenborough, a real-life Gran Turismo player who became a professional racer. Archie Madekwe plays Mardenborough in the film. It also stars Djimon Hounsou as Mardenborough’s father. Harbour plays Jack Salter, a retired race car driver, who trains Jann.
The film is set to release in cinema on 10 August 2023.
Insidious: The Red Door
CinemaCon 2023 attendees were treated to an extended trailer for Insidious: The Red Door.The new footage showed an adult Dalton (Ty Simpkins) being haunted by a wide variety of demons while now attending college. At the request of his wife Renai (Rose Byrne), father Josh (Patrick Wilson) accompanies him to help move into his college dorm where he realizes that Dalton’s connection to “the Further” is coming back in full force.
The film is set for release in cinema on 6 July 2023.
Spider-Man: Across the Spider-Verse
Fourteen minutes from Spider-Man: Across the Spider-Verse was shown at CinemaCon 2023 as the studio is still finishing the movie. The latest trailer shows Miles Morales as he returns for the next chapter of the Oscar-winning Spider-Verse saga, Spider-Man: Across the Spider-Verse. After reuniting with Gwen Stacy, Brooklyn’s full-time, friendly neighborhood Spider-Man is catapulted across the Multiverse, where he encounters a team of Spider-People charged with protecting its very existence. But when the heroes clash on how to handle a new threat, Miles finds himself pitted against the other Spiders and must redefine what it means to be a hero so he can save the people he loves most.
The film is set to release in cinema on 1 June 2023
Other movies showcased by Sony Pictures included Kraven the Hunter (5 October 2023), Dumb Money (19 October 2023) and Napoleon (21 November 2023).
Warner Bros. Discovery presented a slew of trailers and announcements on 25 April, the second day of the mega event. Here is a look at the studio’s upcoming releases including three DC Extended Universe (DCEU) movies — The Flash, Blue Beetle and Aquaman and the Lost Kingdom.
The Flash
Ezra Miller plays two versions of Barry Allen in different realities. While Ben Affleck appears as Batman in his own reality, Michael Keaton returns as the Dark Knight in an alternate reality in the story. Sasha Calle’s Supergirl and Michael Shannon’s General Zod are also seen in much more detail in the new trailer.
The film is set to release in cinema on 15 June 2023.
Blue Beetle
The Blue Beetle footage shown at CinemaCon 2023 was very similar to the trailer that was recently released. However, it did give us an even better look at the villainous Carapax. The trailer shows what fans have already seen, which is Xolo Maridueña’s Jamie Reye getting his hands on an alien object that looks like a mystical scarab which turns him into a superhero.
The film is set to release in cinema on 17 August 2023.
Barbie
Margot Robbie and Ryan Gosling joined director Greta Gerwig for an extended trailer release of Barbie.
The film is set to release in cinema on 20 July 2023.
Other movies showcased by Warner Bros. Discovery included: Dune: Part Two (2 November 2023), Aquaman and the Lost Kingdom (19 December 2023), Wonka (14 December 2023), The Color Purple (24 December 2023), The Nun II (7 September 2023), Tim Burton’s Beetlejuice (TBA).
Disney brought Marvel Studios, Walt Disney Animation and Pixar films to CinemaCon 2023. Among these were MCU films Guardians of the Galaxy Vol. 3 and The Marvels, animated movie Elemental, and highly anticipated movies The Little Mermaid and Indiana Jones and the Dial of Destiny.
A Haunting in Venice
The third instalment in Kenneth Branagh’s Hercule Poirot movies had its first teaser trailer release at CinemaCon 2023.
The film is set to release in cinema on 14 September 2023.
Taika Waititi’s Next Goal Wins
The maverick Taika Waititi is ready with his sports comedy film Next Goal Wins. It is about the American Samoa football team, known infamously for its 31-0 loss to Australia in a FIFA game in 2001. The film follows Michael Fassbender’s Thomas Rongen, a coach who is hired to help the team qualify for the 2014 FIFA World Cup.
The film is set to release in cinema on 16 November 2023.
Elemental
Pixar’s Elemental is an animated film about residents of Element City, each of whom belong to an elemental group — land, air, water and fire. The extended 20-minute clip focussed on a fire element character, Ember, from the time she was a baby to her younger years. Unable to control her temper, she causes a disaster which brings her in conflict with water-element character Wade.
The film is set to release in cinema on 15 June 2023.
Indiana Jones and the Dial of Destiny
Indiana Jones and the Dial of Destiny concluded Disney’s slate of presentations at the event. Attendees got to see an action-packed clip from the upcoming film. The clip followed Harrison Ford’s Indy and Phoebe Waller-Bridge’s Helena in pursuit of Mads Mikkelsen’s antagonist character Jürgen Voller through Tangier in Morocco.
The film is set to release in cinema on 29 June 2023.
Other movies showcased by Disney included: The Creator (28 September 2023) and Wish (21 November 2023).
Paramount Studios showcased their 2023 and 2024 slates of highly anticipated movie titles during their presentation at CinemaCon 2023.
Teenage Mutant Ninja Turtles: Mutant Mayhem
CinemaCon 2023 was treated to a brand new look at Teenage Mutant Ninja Turtles: Mutant Mayhem. The footage was extended from the already-released teaser.
The film is set to release in cinema on 3 August 2023.
The studio showcased a full 20 minutes of the upcoming film Mission: Impossible – Dead Reckoning Part One, starring Tom Cruise and set to release on 11 July 2023, along with the first trailer for Martin Scorsese’s Killers of the Flower Moon, which is scheduled for release on 19 October 2023, and a first look at A Quiet Place: Day One, set to release on 8 March 2024.
Universal and Focus Features presented their films after Disney on Day 3 of CinemaCon 2023.
Oppenheimer
Christopher Nolan took to the stage to introduce Oppenheimer, one of the most-anticipated movies of 2023. Nolan said that a full trailer may be attached to Guardians of the Galaxy Vol. 3 theatrical release. A five-minute reel was then shown to attendees. Cillian Murphy plays J. Robert Oppenheimer in the film. Matt Damon essays Major General Leslie Groves. Among the A-list star cast of the film are Emily Blunt, Robert Downey Jr., Florence Pugh, David Dastmalchian, and Rami Malek among others.
The film is set to release in cinema on 20 July 2023.
Fast X
Vin Diesel made a surprise appearance at CinemaCon 2023 to announce that Fast X – Part 2 will be released in theaters in 2025. The announcement was made after the first part of the movie, Fast X, which is set to be released in cinemas on 18 May 2023. The event came to a close for the day following a trailer of Fast X.
Other titles showcased by Universal and Focus Features included: Drive-Away Dolls (22 September 2023), Kung Fu Panda 4 (6 March 2024), Wicked (November 2024).
Source: Lifestyle Asia, DiscussingFilm
