The Super Bowl is a high-stakes game, and the ads and trailers aired during the event, in addition to the half-time performance, is as exciting as the game itself. With millions tuning in every year, the Super Bowl has become a prime advertising opportunity for big- companies, and studios hoping to whip up excitement for their upcoming blockbuster releases.
From the trailers of Doctor Strange and the Multiverse of Madness and Jurassic World Dominion, to ads from brands such as BMW and Booking.com, here’s what wowed the viewers and fans at Super Bowl LVI:
Ambulance
In this breakneck thriller from director-producer Michael Bay, decorated veteran Will Sharp desperate for money to cover his wife’s medical bills, asks for help from the one person he knows he shouldn’t—his adoptive brother Danny – a charismatic career criminal, Danny instead offers him a score: the biggest bank heist in Los Angeles history.
Release Date: 07 April 2022
Starring: Yahya Abdul-Mateen II, Jake Gyllenhaal, Eiza González
Sonic the Hedgehog 2
When Dr. Robotnik comes back, this time with a new partner, Knuckles, in search for an emerald that has the power to both build and destroy civilizations. Sonic teams up with his own sidekick, Tails, and together they embark on a journey to find the emerald before it falls into the wrong hands.
Release Date: 07 April 2022
Starring: Ben Schwart, Idris Elba, Jim Carrey
Doctor Strange in the Multiverse of Madness
Since he tampered with a forbidden spell (No Way Home) that opened the door to the multiverse, Dr.Strange has been unhinging the reality –which leads to an important question from Wanda. Why is he considered a hero when he does it, but she a villain? Get ready to experience ‘a new dimension of Strange’. Probably the much awaited trailer of the Super Bowl.
Release Date: 05 May 2022
Starring: Benedict Cumberbatch, Elizabeth Olsen, Rachel McAdams
Jurassic World Dominion
Even though the plot in this third installment from the franchise is kept under wraps, one thing is sure: Jurassic Park/World fans will be thrilled to see Chris Pratt, Bryce Dallas Howard, and the original Jurassic Park trio all together in one movie!
Release Date: 10 June 2022
Starring: Chris Pratt, Bryce Dallas Howard, Laura Dern
Nope
Oscar winner Jordan Peele disrupted and redefined modern horror with Get Out (2017) and then Us (2019). Now, he reimagines the summer movie with a new pop nightmare: the expansive horror epic, Nope.
Release Date: 21 July 2022
Starring: Keke Palmer, Barbie Ferreira, Daniel Kaluuya
See the full line-up of blockbusters releasing in 2022 in our Sizzle Reel.
Porsche/Top Gun: Maverick
Porsche is bringing the speed in Top Gun: Maverick. Playing on the original movie’s “I feel the need for speed” quote, the trailer showcases snippets of the movie in-between promotional footage of some of Porsche’s cars.
BMW
Zeus (Arnold Schwarzenegger) is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera (Salma Hayek), introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.
Squarespace
Zendaya plays the role of Sally, who is looking to grow her seashell business, so she creates a store on Squarespace, which helps her become a seaside sensation.
Booking.com
In this ‘Big Game’ ad, Idris Elba takes you on a special journey into the heart and soul of Booking.com. In a way that only he could pull off. While staying on-script – mostly.
Lay’s
Seth Rogan and Paul Rudd remember some beautiful moments together that all revolve around Lay’s Potato Chips. Stay tuned until the end.
Verizon
We have officially entered the era of Cable Guy nostalgia. Jim Carrey reprises his role from the movie only to learn that cable is a thing of the past.
Kia
Every dog deserves to find their forever home. Even Robo Dog, who risks it all in Kia’s ‘Big Game’ ad to live fully charged with the all-electric Kia EV6. Kia’s Robo Dog is probably the ad that made the viewers tear up as they feel affectionate towards the #Robodog.
Amazon
What if Alexa could read your mind? That’s the issue plaguing real-world couple Scarlett Johansson and Colin Jost in this ad for Amazon’s home-based helper.
Flamin’ Hot Doritos and Cheetos
A group of animals are in the forest beatboxing the song “Push It” by Salt-N-Pepa, with a bunch of Flamin’ Hot chips nearby. What more could you want?
Nissan
The ad introduces Nissan’s brand-new range of 2023 high-tech models – Nissan Z and the all-electric Nissan Ariya. Eugene Levy stars as a high-octane pedal-to-the-metal action star, along with Brie Larson, Dave Bautista, and Danai Gurira.
Chevrolet
Continuing the all-electric vehicle trend of the evening, Chevrolet channeled ‘The Sopranos’ for a commercial starring Jamie-Lynn Sigler set to the show’s iconic theme.
Watch all the Super Bowl 2022 commercials here.
Source: Gamespot
Women – directors and actors, are set to take charge of Hollywood in 2020!
According to World Economic Forum, the number of women behind the camera on Hollywood movies jumped to record levels in 2019, with 12 directing top-grossing films including Frozen II, Captain Marvel and Hustlers.
Additionally, a study by the Annenberg Inclusion Initiative at the University of Southern California found that women made up 10.6% of directors of the top movies last year, more than double the percentage in 2018 and the highest percentage of female directors in the past decade.
2020 is already off to a good start with five of the year’s most anticipated blockbusters – Bird of Prey, Mulan, Black Widow, Wonder Woman 1984 and Eternals – all directed by women.
Birds Of Prey
Director: Cathy Yan
Release Date: February 6, 2020
Birds of Prey, will be DC’s first venture in 2020 and the first movie from the studio to come after Todd Phillips’ acclaimed Joker movie. The movie stars Margot Robbie – reprising her famous role of Harley Quinn, and will feature a few other leading ladies such as Mary Elizabeth Winstead, Jurnee Smollett-Bell and Rosie Perez (to name a few).
Mulan
Director: Niki Caro
Release Date: March 26, 2020
Disney’s next live action remake will not be a musical and is missing the indestructible Mushu in its first trailer. However, audiences need not fret, as this version of Mulan from Niki Caro is paving its own path and staying clear of mimicking the 1998 animated classic.
Black Widow
Director: Cate Shortland
Release Date: April 30, 2020
One of Marvel’s big releases this year will be by a female director – Cate Shortland, and follows a leading superhero – Natasha Romanoff (also known as Black Widow) played by Scarlett Johansson. Black Widow’s solo movie has been a long time coming as a result of Scarlett Johansson’s character being a popular in the Avengers series. The story of Natasha Romanova should give audiences a real chance to see her in action and outside the realm of an ensemble movie.
Wonder Woman 1984
Director: Patty Jenkins
Release Date: June 4, 2020
As a sequel starring a popular DC comics character, it’s no real surprise that Wonder Woman 1984 – directed by yet another leading female director Patty Jenkins, is topping the list of most anticipated movies in 2020. Gal Gadot will also be back to reprise her role of Diana Prince, with Kristen Wiig taking on the role of Barbara Minerva (better known as Cheetah) – the archenemy of Wonder Woman.
Eternals
Director: Chloé Zhao
Release Date: October 29, 2020
In April 2018, Marvel Studios announced that they will be developing a film based on the Comic book series Eternals. Directed by Chinese film director Chloé Zhao – known for The Rider, the film will star leading female actresses such as Angelina Jolie, Salma Hayek and Gemma Chan, alongside Game of Thrones’ Kit Harington and Richard Madden. The Eternals are immortal aliens who should possibly offer much to the cosmic side of Marvel’s Phase Four.
According to a list of the most anticipated movies of 2020 by Fandango, around half will be led by women. It’s also worth pointing out that from this list, the top four movies are female-directed.
Visit the Movie Planner section of our website to watch trailers of other upcoming movies in 2020.
Sources: Variety, World Economic Forum and Fandango.
