VOX Cinemas 15-screen cinema at Wafi City in Dubai features a Samsung Onyx screen and signature concepts including KIDS, MAX, as well as a reimagined VIP experience.
Majid Al Futtaim – the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, launched its first hybrid cinema and family entertainment centre at Wafi City in Dubai, UAE on 9 May 2021.
The state-of-the-art entertainment hub spans two floors and comprises VOX Cinemas – the Middle East’s most innovative and fastest growing exhibitor, integrated with Magic Planet – the regionally award-winning family entertainment centre.
The 15-screen cinema at VOX Cinemas Wafi City offers moviegoers an exceptional cinematic experience and boasts the first Samsung Onyx screen in the UAE. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds. The cinema also features cutting-edge audio-visual technology and a variety of VOX signature concepts including KIDS, MAX, as well as a reimagined VIP experience with luxury seating and in-seat dining.
Families and fun seekers of all ages can also enjoy a wide variety of the latest video games, amusement rides, attractions and redemption games at Magic Planet, which features Bumper Cars, Drop ‘N Twist and Highway 66 – the ultimate mini-bowling experience.
The all-encompassing entertainment destination also features an array of F&B outlets to complement the experience including new concepts Candy Corner, where guests can indulge in a wide variety of sweet treats, and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats. The décor in the thoughtfully appointed new culinary offering is imaginative and intriguing and truly immerses discerning film fans in a unique atmosphere that redefines luxury and the cinematic experience.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We’re proud to collaborate with Wafi Group, which shares our vision for creating remarkable destinations and passion for excellence, to open our first hybrid cinema and family entertainment centre in the United Arab Emirates. Today’s customers are looking for more engaging and immersive ways to spend time with family and friends and, at Majid Al Futtaim, we are committed to staying ahead of the curve and finding innovative new ways to exceed evolving
expectations. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience and we’re very excited to welcome new guests and create great moments together.”
Sheikh Ahmed bin Mana bin Khalifa Al Maktoum, Deputy Chairman of Wafi Group added, “Majid Al Futtaim is synonymous with customer-focused and innovative experiences and, we are excited to partner with them to launch this world-class entertainment destination, which offers an exciting selection of immersive attractions for the whole family to enjoy. VOX Cinemas Wafi City takes the cinematic experience to the next level with a unique offering that goes beyond customers’ expectations and features the ultimate VIP experience.”
VOX Cinemas presently operates 22 cinemas and 267 screens across the UAE. In March 2021, the cinema exhibitor opened at City Centre Al Zahia in Sharjah, with the launch marking the fifth cinema opening across the region in the wake of COVID-19. Later this month, VOX Cinemas is set to launch three multiplexes across Saudi Arabia and Bahrain as part of its ambitious expansion plans across the region.
We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new the 15-screen cinema at Wafi City, and warmly welcome this location to our cinema circuit in the UAE.
Contact us to advertise your brand on the screens at Wafi City in Dubai, UAE.
Sources: Vox Cinemas Press Release
Muvi Cinemas celebrated the opening of its tenth and largest cinema location yet – Mall of Dhahran, on Thursday 15th October 2020.
The cinema is the first destination for movie lovers in the major administrative center for the Saudi oil industry – located in the Eastern province of KSA, and features 18 screens with a total of 2368 seats, including four unique cinema experiences: ScreenX, Dolby Cinema, Samsung Onyx and muvi SUITES.
The new cinema was inaugurated by Dhahran Municipality Chief Eng. Mohammed Al Jassim and Sultan Alhokair, CEO of Muvi Cinemas, in the presence of representatives from the Quality of Life Program, Arabian Centers Company, General Commission for Audiovisual Media, social media celebrities, and media representatives. The opening also included a special screening of the 2020 American horror movie Antebellum to VIPs and invitees.
Commenting on the opening of the cinema at Mall of Dhahran, Mahmoud Mirza, Marketing Director of Muvi Cinemas, said: “It is extremely gratifying to introduce another advanced and luxurious cinema concept for our customers in Saudi Arabia. Entertainment has been an important part of the Saudi entertainment business, and it is our responsibility to continue to offer enhanced experiences to our customers.”
He further added, “The new cinema complex which is considered as the largest in Saudi Arabia with its splendid aesthetics stands tall as one of the most advanced Muvi Cinemas in Saudi Arabia and we are excited for our customers to witness the captivating and immersive experience. We are certain that the newest Muvi Cinema in Dhahran Mall will be the next entertainment hub of the Eastern province.”
More on Mall of Dhahran
Mall of Dhahran by Arabian Centres which opened in 2005, is one of the best malls in Saudi Arabia and a key destination in the triplet cities of Dhahran, Dammam, and Al Khobar. Spread across one floor spanning 160,647 SQM, the mall provides more than 400 stores, 70 eateries and a variety of entertaining activities, dedicated to creating a vibrant and unique environment for all its guests.
From small boutiques and high-end brand stores, to new retailers and international brands, the mall is home to popular brands such as: Adidas, DKNY, The Body Shop, Zara, New Yorker, Swatch and many more. In terms of restaurants and cafés, the variety of food offerings range from stylish and contemporary international brands, popular fast-food chains and coffee and cake shops.
To complement its shopping and dining facilities, the mall boasts not only the first home-grown cinema chain – Muvi Cinemas, but also the world’s largest indoor playground – Billy Beez, and kids gaming and play center – Sparky’s.
The mall is Arabian Centres’ No. 1 mall in Saudi Arabia, with an occupancy rate of 94.6%, and its 2019 footfall was over 12.5 million.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on the launch of Mall of Dhahran and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities at this new location.
Sources: Muvi Cinemas, Zawya, Mall of Dhahran and argaam
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its fourth location at U-Walk in Riyadh on Thursday 5th March 2020.
The cinema features 13 screens with a total of 1398 seats and a range of cinema experiences which include Dolby Cinema™, ScreenX, Samsung Onyx and Suites.
Dolby Cinema™ delivers the total cinema experience. It combines the most powerful image and sound technologies with inspired design to make every visit an unforgettable cinematic event.
ScreenX is a truly immersive cinema experience for those who want to experience blockbusters not just watch them. The world’s first multi projection movie theatre. ScreenX presents unprecedented panorama screen by extending the main screen to each side of walls in the auditorium. Through this panorama screen, the audience will feel as if they are right in the movie. This experience is also available at the cinema exhibitor’s Mall of Arabia location in Jeddah.
Muvi Cinemas is the first cinema in the Middle East to include a Samsung Onyx Cinema LED screen, which accommodates virtually any venue configuration while delivering technical performance and reliability beyond that of traditional projector-based operations.
The extraordinary display installed at Muvi Cinemas – U-Walk transforms the cinema viewing experience with HDR support, offering unparalleled picture quality – true colors and greater vibrancy and accuracy.
Discover the key features of Samsung Onyx in the video below:
Suites is the ultimate luxury cinema experience by Muvi – featuring reclining seats, footrests, extra legroom and USB charging ports. The experience includes an exclusive lounge with an a la carte menu, where cinemagoers can choose from light bites to a full meal. Meals can be eaten in the lounge or inside cinema.
The opening of U-Walk follows the launch of the 7 screen cinema with 659 seats at Nakheel Mall in the city of Dammam which opened in February 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at U-Walk (Riyadh) and Nakheel Mall (Dammam), and warmly welcomes these two new location to our cinema circuit in KSA. Contact us for cinema advertising opportunities in KSA.
Source: Muvi Cinemas and Samsung
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its second location at Al Hamra Mall in Riyadh on Wednesday 18th December 2019.
The cinema features 6 screens with a total seating capacity of 554 seats and a concession area that hosts ‘Skinny Pizza’ – a healthier modern take on traditional pizza .
Al Hamra Mall is cozy and quant, catering to the community of Eastern Riyadh. Movie lovers can benefit from the location of the new cinema that is conveniently located on the new metro line opening soon in 2020.
The cinema chain presently operates a total 21 screens across Jeddah (Mall of Arabia) and Riyadh (Al Hamra Mall), and is expected to open its flagship location in Riyadh in the first quarter of 2020 at U-Walk. This location will feature 12 screens including the first Samsung Onyx LED screen in KSA, replacing traditional projection technology.
The openings are part of an aggressive expansion plan to launch 20 locations by end of 2020 across the region, as a result of the cinema chain signing a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at Al Hamra Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Sources: Muvi Cinemas, Zawya and Arabian Business