The grand spectacle of the Super Bowl returned with a bang, this time finding its stage at the illustrious Allegiant Stadium nestled in the heart of Las Vegas, Nevada, on February 11, 2024. Drawing in an astounding audience of over 123 million viewers, this year’s Super Bowl proved to be a veritable goldmine for brands eager to captivate and enthrall potential customers.
Among the titans vying for attention were the movie trailers that graced the commercial breaks. From the tantalizing glimpse of Hugh Jackman donning the iconic yellow and black suit as Wolverine in the first Deadpool & Wolverine trailer, to the ominous portrayal of day one of an alien invasion in A Quiet Place: Day One, this year’s trailer releases sparked anticipation and excitement among cinema enthusiasts. On the branding front, Apple’s double feature, alongside the likes of Uber, Microsoft, and a cavalcade of others, captured the spotlight
Here are the movie trailers and standout advertisements that graced the screen during this monumental event:
A Quiet Place: Day One – 27 June 2024
Ever wondered where it all started? The next Quiet place movie shows us the day when the death angels first fell on earth. The 30 second trailer feature Lupita Nyongo in New York, where all hell breaks loose.
Despicable Me 4 – 5 July 2024
The recent Super Bowl trailer for the movie featured the mischievous Minions, who, despite the full release of the Despicable Me 4 trailer weeks prior, had a playful encounter with AI. In the teaser, they humorously targeted Gru actor Steve Carell and Will Ferrell, who voices Gru’s nemesis, Maxime Le Mal.
The Fall Guy – 2 May 2024
The teaser for this action-packed film promises it all: Ryan Gosling stars as a veteran stuntman on a mission to locate his missing double in a movie directed by his ex-girlfriend, Emily Blunt.
Kung Fu Panda 4 – 11 April 2024
Jack Black returns as Po, the Dragon Warrior, on a quest to find his successor and become the Spiritual Leader of the Valley of Peace. But obstacles arise, including a formidable sorceress with her own agenda!
Deadpool & Wolverine – 25 July 2024
One of the year’s most eagerly awaited movie trailers premiered during Super Bowl LVIII, heralding the return of Ryan Reynolds and Hugh Jackman as Deadpool and Wolverine in the highly anticipated “Deadpool 3,” promising a blood-pumping adventure like never before.
Kingdom of the Planet of the Apes – 10 May 2024
The apes meet the chiefs! The trailer for the fourth movie of the blockbuster series featured on Sunday, transporting viewers to a time much after the 21st century. In this world, Apes are now the dominant species, with human beings on a near feral existence.
Wicked – 26 November 2024
Viewers of the game were treated to anwicked delight during an early commercial break. The sneak peek showcased the initial encounter between the two characters, with Grande’s audible gasp upon seeing Erivo’s green appearance, exclaiming, “You’re green!”
Twisters – 18 July 2024
Fans are taking a poignant journey down memory lane, honoring the legacies of Bill Paxton and Philip Seymour Hoffman, both dearly departed. With over 100 million viewers captivated, the latest trailer hints at a thriller poised to serve as a stark reminder of the pressing issue of climate change.
If – 16 May 2024
The Super Bowl trailer for the movie picked a humorous approach, featuring Randall Park portraying John Krasinski’s Jim, as a revisit to a classic prank from The Office. Directed by Krasinski himself, the movie follows a girl on a magical adventure to reconnect all Imaginary Friends (IF’s) with kids.
Monkey Man – 5 April 2024
Following the game’s overtime, a commercial break teased Dev Patel’s upcoming thriller, Monkey Man, marking his directorial debut and produced by Jordan Peele.
Inside Out 2 – 14 June 2023
Almost ten years after Inside Out first hit theaters, Pixar is bringing back Riley and her Emotions for a sequel. Super Bowl 2024 offered a glimpse into Riley’s teenage years, with a special look at Inside Out 2. The teaser shows Riley facing a range of emotions, including the new addition of Maya Hawke’s Anxiety.
Apple
Apple’s double feature comprises two ads. The first showcases the company’s CEO, Tim Cook, engaging in a FaceTime call with Ludacris, Lil Jon, and Taraji P. Henson, discussing their recent dinner. In the second spot, USHER takes the stage as the performer for the Super Bowl 2024 halftime show.
“Javier In A Frame”– Google
This year, the tech giant collaborated with Adam Morse, a renowned blind filmmaker from Britain, to illustrate the benefits of AI-powered accessibility tools, such as Google’s Guided Frame, in enhancing navigation and usability for everyone in today’s modern world.
“Hello Down There” – Squarespace
Squarespace has tapped Martin Scorsese for its “Hello Down There” Super Bowl spot, which imagines human life consumed by the digital world.
That T-Mobile Home Internet Feeling
Fans of Scrubs were in for a treat with this clever ad! The minute long venture shows Zach Braff and Donald Faison, sing praises about T-Mobile cable to Jason Momoa. However, it’s Momoa’s remarkable singing skills that ultimately capture the spotlight.
Your Every AI CoPilot – Microsoft
Microsoft has debuted its Super Bowl advertisement, highlighting the company’s AI Copilot tool with the slogan “Your everyday AI companion.” The assistant is reimagined as an intelligent office aide assisting in tasks such as sorting emails, automating tasks on apps, and so much more..
Dina & Mita – Doritos
Dina and Mita (Olivia Negron and Patricia Mauceri) grandmothers of star Jenna Ortega chase after Ramirez, who has taken the last bag of Doritos at a supermarket.
State Farm Insurance– Agent State Farm
Arnold Schwarzenegger stars as Agent State Farm, a special agent who will go to great lengths to be a great neighbor in State Farm’s action movie spoof-style ad.
Pringles – Mr. P
Chris Pratt stars in the spot for the Kellanova brand where he shares a resemblance to the Pringles mascot Mr. P.
Oreo – Twist
Oreo is returning to the Super Bowl with a new campaign starring Kris Jenner, which plays up the experience of twisting an Oreo cookie. The spot is aimed at engaging with fans by tapping the unique passion points of the 110 year-old brand.
Worth Remembering –Uber Eats
Uber Eats’ ad features a celebrity-packed cast, including Friends’ David Schwimmer and Jennifer Aniston, Usher, David and Victoria Beckham, and Jelly Roll. The Super Bowl commercial serves as a reminder that forgetting is common, emphasizing Uber Eats’ ability to deliver almost anything, anywhere.
Volkswagen
Volkswagen will celebrate its 75th anniversary with a Super Bowl 2024 ad. The brand teased the documentary-style “Arrival” spot on YouTube.
Source: The Verge, EW, Brand Innovators, USA TODAY, The Guardian
Related Article:
Most Anticipated Movies of 2024
The Super Bowl is a high-stakes game, and the ads and trailers aired during the event, in addition to the half-time performance, is as exciting as the game itself. With millions tuning in every year, the Super Bowl has become a prime advertising opportunity for big- companies, and studios hoping to whip up excitement for their upcoming blockbuster releases.
From the trailers of Doctor Strange and the Multiverse of Madness and Jurassic World Dominion, to ads from brands such as BMW and Booking.com, here’s what wowed the viewers and fans at Super Bowl LVI:
Ambulance
In this breakneck thriller from director-producer Michael Bay, decorated veteran Will Sharp desperate for money to cover his wife’s medical bills, asks for help from the one person he knows he shouldn’t—his adoptive brother Danny – a charismatic career criminal, Danny instead offers him a score: the biggest bank heist in Los Angeles history.
Release Date: 07 April 2022
Starring: Yahya Abdul-Mateen II, Jake Gyllenhaal, Eiza González
Sonic the Hedgehog 2
When Dr. Robotnik comes back, this time with a new partner, Knuckles, in search for an emerald that has the power to both build and destroy civilizations. Sonic teams up with his own sidekick, Tails, and together they embark on a journey to find the emerald before it falls into the wrong hands.
Release Date: 07 April 2022
Starring: Ben Schwart, Idris Elba, Jim Carrey
Doctor Strange in the Multiverse of Madness
Since he tampered with a forbidden spell (No Way Home) that opened the door to the multiverse, Dr.Strange has been unhinging the reality –which leads to an important question from Wanda. Why is he considered a hero when he does it, but she a villain? Get ready to experience ‘a new dimension of Strange’. Probably the much awaited trailer of the Super Bowl.
Release Date: 05 May 2022
Starring: Benedict Cumberbatch, Elizabeth Olsen, Rachel McAdams
Jurassic World Dominion
Even though the plot in this third installment from the franchise is kept under wraps, one thing is sure: Jurassic Park/World fans will be thrilled to see Chris Pratt, Bryce Dallas Howard, and the original Jurassic Park trio all together in one movie!
Release Date: 10 June 2022
Starring: Chris Pratt, Bryce Dallas Howard, Laura Dern
Nope
Oscar winner Jordan Peele disrupted and redefined modern horror with Get Out (2017) and then Us (2019). Now, he reimagines the summer movie with a new pop nightmare: the expansive horror epic, Nope.
Release Date: 21 July 2022
Starring: Keke Palmer, Barbie Ferreira, Daniel Kaluuya
See the full line-up of blockbusters releasing in 2022 in our Sizzle Reel.
Porsche/Top Gun: Maverick
Porsche is bringing the speed in Top Gun: Maverick. Playing on the original movie’s “I feel the need for speed” quote, the trailer showcases snippets of the movie in-between promotional footage of some of Porsche’s cars.
BMW
Zeus (Arnold Schwarzenegger) is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera (Salma Hayek), introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.
Squarespace
Zendaya plays the role of Sally, who is looking to grow her seashell business, so she creates a store on Squarespace, which helps her become a seaside sensation.
Booking.com
In this ‘Big Game’ ad, Idris Elba takes you on a special journey into the heart and soul of Booking.com. In a way that only he could pull off. While staying on-script – mostly.
Lay’s
Seth Rogan and Paul Rudd remember some beautiful moments together that all revolve around Lay’s Potato Chips. Stay tuned until the end.
Verizon
We have officially entered the era of Cable Guy nostalgia. Jim Carrey reprises his role from the movie only to learn that cable is a thing of the past.
Kia
Every dog deserves to find their forever home. Even Robo Dog, who risks it all in Kia’s ‘Big Game’ ad to live fully charged with the all-electric Kia EV6. Kia’s Robo Dog is probably the ad that made the viewers tear up as they feel affectionate towards the #Robodog.
Amazon
What if Alexa could read your mind? That’s the issue plaguing real-world couple Scarlett Johansson and Colin Jost in this ad for Amazon’s home-based helper.
Flamin’ Hot Doritos and Cheetos
A group of animals are in the forest beatboxing the song “Push It” by Salt-N-Pepa, with a bunch of Flamin’ Hot chips nearby. What more could you want?
Nissan
The ad introduces Nissan’s brand-new range of 2023 high-tech models – Nissan Z and the all-electric Nissan Ariya. Eugene Levy stars as a high-octane pedal-to-the-metal action star, along with Brie Larson, Dave Bautista, and Danai Gurira.
Chevrolet
Continuing the all-electric vehicle trend of the evening, Chevrolet channeled ‘The Sopranos’ for a commercial starring Jamie-Lynn Sigler set to the show’s iconic theme.
Watch all the Super Bowl 2022 commercials here.
Source: Gamespot
