The grand spectacle of the Super Bowl returned with a bang, this time finding its stage at the illustrious Allegiant Stadium nestled in the heart of Las Vegas, Nevada, on February 11, 2024. Drawing in an astounding audience of over 123 million viewers, this year’s Super Bowl proved to be a veritable goldmine for brands eager to captivate and enthrall potential customers.
Among the titans vying for attention were the movie trailers that graced the commercial breaks. From the tantalizing glimpse of Hugh Jackman donning the iconic yellow and black suit as Wolverine in the first Deadpool & Wolverine trailer, to the ominous portrayal of day one of an alien invasion in A Quiet Place: Day One, this year’s trailer releases sparked anticipation and excitement among cinema enthusiasts. On the branding front, Apple’s double feature, alongside the likes of Uber, Microsoft, and a cavalcade of others, captured the spotlight
Here are the movie trailers and standout advertisements that graced the screen during this monumental event:
A Quiet Place: Day One – 27 June 2024
Ever wondered where it all started? The next Quiet place movie shows us the day when the death angels first fell on earth. The 30 second trailer feature Lupita Nyongo in New York, where all hell breaks loose.
Despicable Me 4 – 5 July 2024
The recent Super Bowl trailer for the movie featured the mischievous Minions, who, despite the full release of the Despicable Me 4 trailer weeks prior, had a playful encounter with AI. In the teaser, they humorously targeted Gru actor Steve Carell and Will Ferrell, who voices Gru’s nemesis, Maxime Le Mal.
The Fall Guy – 2 May 2024
The teaser for this action-packed film promises it all: Ryan Gosling stars as a veteran stuntman on a mission to locate his missing double in a movie directed by his ex-girlfriend, Emily Blunt.
Kung Fu Panda 4 – 11 April 2024
Jack Black returns as Po, the Dragon Warrior, on a quest to find his successor and become the Spiritual Leader of the Valley of Peace. But obstacles arise, including a formidable sorceress with her own agenda!
Deadpool & Wolverine – 25 July 2024
One of the year’s most eagerly awaited movie trailers premiered during Super Bowl LVIII, heralding the return of Ryan Reynolds and Hugh Jackman as Deadpool and Wolverine in the highly anticipated “Deadpool 3,” promising a blood-pumping adventure like never before.
Kingdom of the Planet of the Apes – 10 May 2024
The apes meet the chiefs! The trailer for the fourth movie of the blockbuster series featured on Sunday, transporting viewers to a time much after the 21st century. In this world, Apes are now the dominant species, with human beings on a near feral existence.
Wicked – 26 November 2024
Viewers of the game were treated to anwicked delight during an early commercial break. The sneak peek showcased the initial encounter between the two characters, with Grande’s audible gasp upon seeing Erivo’s green appearance, exclaiming, “You’re green!”
Twisters – 18 July 2024
Fans are taking a poignant journey down memory lane, honoring the legacies of Bill Paxton and Philip Seymour Hoffman, both dearly departed. With over 100 million viewers captivated, the latest trailer hints at a thriller poised to serve as a stark reminder of the pressing issue of climate change.
If – 16 May 2024
The Super Bowl trailer for the movie picked a humorous approach, featuring Randall Park portraying John Krasinski’s Jim, as a revisit to a classic prank from The Office. Directed by Krasinski himself, the movie follows a girl on a magical adventure to reconnect all Imaginary Friends (IF’s) with kids.
Monkey Man – 5 April 2024
Following the game’s overtime, a commercial break teased Dev Patel’s upcoming thriller, Monkey Man, marking his directorial debut and produced by Jordan Peele.
Inside Out 2 – 14 June 2023
Almost ten years after Inside Out first hit theaters, Pixar is bringing back Riley and her Emotions for a sequel. Super Bowl 2024 offered a glimpse into Riley’s teenage years, with a special look at Inside Out 2. The teaser shows Riley facing a range of emotions, including the new addition of Maya Hawke’s Anxiety.
Apple
Apple’s double feature comprises two ads. The first showcases the company’s CEO, Tim Cook, engaging in a FaceTime call with Ludacris, Lil Jon, and Taraji P. Henson, discussing their recent dinner. In the second spot, USHER takes the stage as the performer for the Super Bowl 2024 halftime show.
“Javier In A Frame”– Google
This year, the tech giant collaborated with Adam Morse, a renowned blind filmmaker from Britain, to illustrate the benefits of AI-powered accessibility tools, such as Google’s Guided Frame, in enhancing navigation and usability for everyone in today’s modern world.
“Hello Down There” – Squarespace
Squarespace has tapped Martin Scorsese for its “Hello Down There” Super Bowl spot, which imagines human life consumed by the digital world.
That T-Mobile Home Internet Feeling
Fans of Scrubs were in for a treat with this clever ad! The minute long venture shows Zach Braff and Donald Faison, sing praises about T-Mobile cable to Jason Momoa. However, it’s Momoa’s remarkable singing skills that ultimately capture the spotlight.
Your Every AI CoPilot – Microsoft
Microsoft has debuted its Super Bowl advertisement, highlighting the company’s AI Copilot tool with the slogan “Your everyday AI companion.” The assistant is reimagined as an intelligent office aide assisting in tasks such as sorting emails, automating tasks on apps, and so much more..
Dina & Mita – Doritos
Dina and Mita (Olivia Negron and Patricia Mauceri) grandmothers of star Jenna Ortega chase after Ramirez, who has taken the last bag of Doritos at a supermarket.
State Farm Insurance– Agent State Farm
Arnold Schwarzenegger stars as Agent State Farm, a special agent who will go to great lengths to be a great neighbor in State Farm’s action movie spoof-style ad.
Pringles – Mr. P
Chris Pratt stars in the spot for the Kellanova brand where he shares a resemblance to the Pringles mascot Mr. P.
Oreo – Twist
Oreo is returning to the Super Bowl with a new campaign starring Kris Jenner, which plays up the experience of twisting an Oreo cookie. The spot is aimed at engaging with fans by tapping the unique passion points of the 110 year-old brand.
Worth Remembering –Uber Eats
Uber Eats’ ad features a celebrity-packed cast, including Friends’ David Schwimmer and Jennifer Aniston, Usher, David and Victoria Beckham, and Jelly Roll. The Super Bowl commercial serves as a reminder that forgetting is common, emphasizing Uber Eats’ ability to deliver almost anything, anywhere.
Volkswagen
Volkswagen will celebrate its 75th anniversary with a Super Bowl 2024 ad. The brand teased the documentary-style “Arrival” spot on YouTube.
Source: The Verge, EW, Brand Innovators, USA TODAY, The Guardian
Related Article:
Most Anticipated Movies of 2024
The Super Bowl is an annual sporting event for die-hard football fans, general sports enthusiasts and businesses.
It is one of the the most-watched program on television in the United States and the second most-watched program worldwide, uniting all things pop culture – sports, music, movies and ads, all vying for attention and February fame.
For years, film studios pay millions of dollars to secure a chance to get as many eyes as possible on the latest upcoming movies, while advertisers throw as much for a 30-second spot to air commercials as a means of building awareness for their products and services.
Commercials played during the Super Bowl have also developed a reputation for being memorable, funny and clever, with people who are not interested in the game tuning in during breaks to solely watch the commercials.
This year’s ad bowl was once again just as intense as the match on the field – featuring familiar names and a few new ones, including Facebook’s first big game spot. According to analytics firm Kantar, it was the largest ever in terms of in-game ad spend, with marketers spending an estimated $435 million, and interestingly, according to Bain, the percentage of spots including women was up 90% from 74% last year.
Here’s some of the most trending content from Super Bowl 2020:
Movie Trailers
Mulan
Release Date: March 26, 2020
No Time To Die
Release Date: April 2, 2020
Black Widow
Release Date: April 30, 2020
Fast and Furious 9
Release Date: May 21, 2020
Top Gun: Maverick
Release Date: June 25, 2020
Click here to check out other movie trailers that aired during Super Bowl 2020
Commercials
Amazon
Amazon’s spot – starring celebrity couple Ellen DeGeneres and Portia de Rossi, imagines what life was like without Alexa. According to Google, it was the most-watched Super Bowl commercial as of 10pm on game day, and according to Brandwatch, it had more than 39,000 mentions online as of 10:15pm.
Google’s tearjerker about its virtual assistant helping a man remember his late wife was the most effective ad, according to Unruly.
Nearly half of survey respondents had an intense emotional reaction to “Loretta,” and the ad scored 6.5 out of 10. It also had more than 121,000 online mentions, per Brandwatch, with 10,000 of those mentions coming within two minutes of the ad airing.
Jeep
According to Talkwalker, Jeep’s recreation of ‘Groundhog Day’ – featuring Bill Murray, got more than 47,000 online mentions, accounting for nearly 6% of the entire conversation around the Super Bowl.
It also received a score of 5.2 from System1, which rates ads from 1 to 5.9 based on the emotional resonance they garner to predict long-term growth potential for the brand.
Microsoft
Microsoft’s Super Bowl ad featured the first female – and openly LGBTQ – coach to ever be in the NFL championship game.
The ad elicited intense emotional engagement from 47% of Unruly’s survey audience – obtaining a score of 5.7, and got 5.3 stars from System1.
Olay
Olay’s all-female Super Bowl spot featured successful women asking “Is there enough space in space for women?” and pledged to donate $1 to Women Who Code for every tweet directed @OlaySkin with the hashtag #MakeSpaceforWomen.
Olay captured nearly 20% of the conversation around the Super Bowl, according to Talkwalker. The hashtag #MakeSpaceForWomen was being used even before the game, but spiked again during the broadcast.
Benjamin Hordell, partner at ad agency DXAgency, called it “the best social integration,” saying that “incentivizing the tweet was a nice way to make it happen.”
Click here to check out other leading brand commercials that aired during Super Bowl 2020
Sources: Adweek, Digital Trends, Screen Rant, Business Insider, Wonderopolis and The Drum
