LIONS: See It Be It 2022 – Applications Now Open

See It Be It announces applications open for the 2022 programme

Five places are available for creative female talent to join the 2020/2021 cohort

This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022


Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.


Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.


The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.


Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”


Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”


The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows: 

Allie Steel, Senior Writer, DDB – Australia

Andrea Auz, Creative Director, Paper – Ecuador

Denise Tee, Creative Consultant – Philippines,

Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands

Geetanjali Jaiswal, Senior Creative Director, McCann – India

Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile

Karo Gómez, Social Media Strategist, Media.Monks – Mexico

Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA

Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil

Mica Gallino, Brand Creative Director, Nike – USA

Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan

Rachel Chew, Associate Creative Director, Ogilvy – Singapore

Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic

Tescia Deák, Creative Director, TBWA\Chiat\Day – USA


Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.


Source: Cannes Lions Press Release



Cannes Lions Returns to Cannes, France in June 2022

The Cannes Lions International Festival of Creativity has confirmed that it will return to  Cannes, France, from 20-24 June 2022.


Philip Thomas, Chairman, LIONS, said, “We can’t wait to reunite the industry and bring the community together once again. For over 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to shift and change we know that our role as conveners needs to evolve. Building Cannes Lions as a hybrid Festival will allow us to continue to reach our expanded creative community who we have welcomed through our digital initiatives over the last 18 months. It provides us with an opportunity to democratise, innovate and reinvent the Festival for the future.”


Plans for the Festival, which will build on LIONS Membership, the subscription-based, digital offering launched in March 2020, and which now has more than 10,000 members, are being developed to offer the global community even more flexibility and easier access to the home of creativity.


Simon Cook, Managing Director, LIONS, said, “We are putting the foundations in place to build a purposeful Festival that allows our community to come together in a meaningful way. Through highly curated content, community networking opportunities and agenda setting initiatives Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. In doing this, sustainability is top of mind for us – as it is for the industry – and we’ve committed to putting a sustainability agenda in place. Together with a number of partners, we are striving to deliver our most sustainable Festival in history.”


In early November 2021, LIONS opened its annual State of Creativity Study Designed to uncover the industry’s attitudes and approaches towards creativity, and paint an accurate picture of what will impact the creative economy tomorrow. The results of the study will form the LIONS 2022 editorial agenda across all of its platforms and events. Cannes Lions will open its call for content in January.


Speaking about the 2022 Cannes Lions juries, Susie Walker, VP, Awards & Insight, said, “Returning the Festival to Cannes means that we can once again bring our jurors together in person. Our unique judging technology allows us to carry out the initial judging stages remotely, but we’re delighted to be bringing the jurors back to Cannes to complete the final stages and award the Lions – as they have done since 1954. We can’t wait to hear the discussions and insights as our juries deep-dive into the work and set the global benchmark in creative excellence.”


Over the last 18 months, Cannes Lions, together with owners Ascential, has developed a health and safety standard that delivers industry best practice at live events. The Festival will adhere to the latest health guidelines leading up to and at the event. Cannes Lions will open for entries and registrations on 20 January 2022.


The LIONS Membership platform is the year-round home of creativity. For access to exclusive content, resources, training and networking find out more here.




LIONS Creativity Report Global Rankings Released

The LIONS Creativity Report recognises the world’s most creative companies, people and sectors globally: Nisha Ganatra, Director of Grand Prix Lion-winning ‘#wombstories’ for Libresse takes Director of the Festival; and Dentsu ranks first as Regional Network of the Festival – Asia Pacific.


LIONS has released the global LIONS Creativity Report, which benchmarks creative success across the industry. This year, the report is extended and the official rankings are presented alongside trends, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world.


The global rankings within the LIONS Creativity Report record the performance of the world’s most creative companies, people, and regions. The rankings are compiled using data from Lion-winning and shortlisted work across 2020 and 2021, including PwC as the process integrity partner at the Cannes Lions Festival of Creativity since 2013.


The LIONS Creativity Report presents four Regional Network of the Festival awards and 11 global awards: Holding Company, Network, Agency, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency, Media Network, Agency by Track, and Independent Agency by Track of the Festival. The creative rankings also include the Festival’s top performing Director, Art Director, Creative Director and Copywriter.


The official rankings were revealed at LIONS Decoded, a one-day broadcast designed for international LIONS Members to learn and be inspired. Tuning in from across the globe, Decoded audiences saw 11 multi-Lion-winning ideas deconstructed and brought to life. Whether you missed the whole LIONS Decoded livestream, or just a few key sessions, you can now sit back, relax, and watch each and every session from LIONS Decoded on your brand new LIONS TV platform – exclusive to Members.


The LIONS Creativity Report is available to all LIONS Members and an expanded version is available to subscribers of LIONS’ insights and intelligence platform The Work.


Simon Cook, Managing Director, LIONS, comments: “Alongside the definitive rankings, the LIONS Creativity Report contains actionable insights that can support the creative community to learn from the global talent behind the world’s highest ranking creative work. The report spotlights the companies and people producing game-changing work and sets the benchmark for the future of creativity.”


Susie Walker, VP, Insight & Awards, LIONS, added: “Ranking in the LIONS Creativity Report is an immense achievement and we’re delighted to celebrate the creative success of the people and companies behind the work, within this report. The stories and insights demonstrate how creative excellence and effectiveness is impacting brands and businesses right across the globe.”


The official rankings are announced as follows. Full rankings are found within the report:


Creative Location Rankings:

  1. USA
  2. United Kingdom
  3. Brazil


Creative City Rankings:

  1. New York
  2. London
  3. São Paulo


Creative People of the Festival Rankings:


Director of the Festival

  1. Nisha Ganatra, CHELSEA PICTURES, New York, USA
  2. Markus Ahlm, COLONY, Stockholm, Sweden
  3. Similar But Different (Charlotte Fassler / Dani Girdwood), SMUGGLER, London, United Kingdom


Creative Director of the Festival

  1. Jean Zamprogno / Fernando Pellizzaro, DAVID, Miami, USA
  2. Niels Sienaert / Tim Schoenmaeckers, FCB CHICAGO, Chicago, USA
  3. Jim Hilson / Toby Allen, AMV BBDO, London, United Kingdom


Art Director of the Festival

  1. Felipe Antonioli, DAVID, Madrid, Spain
  2. Andy Tamayo, DAVID, Miami, USA
  3. Dwight Williams / Mateus Cerqueira, FCB CHICAGO, Chicago, USA


Copywriter of the Festival

  1. Luis Giraldo, DAVID, Madrid, Spain
  2. Alexander Allen, DAVID, Miami, USA
  3. Jared Schermer, DAVID, Miami, USA


Regional Network of the Festival – Asia Pacific



Regional Network of the Festival – EMEA



Regional Network of the Festival – Latin America

  2. AKQA


Regional Network of the Festival – North America

  1. FCB


The LIONS Creativity Report is included as part of LIONS Membership, the world’s leading creative network of people and businesses to drive professional, personal and societal progress through creativity. Members receive exclusive access to events, content and networking opportunities through the year. Annual LIONS Membership is €249 and is complimentary for all Cannes Lions award winners.


The LIONS Creativity Report is also available to all subscribers to LIONS’ insights and intelligence platform The Work, alongside a series of insight reports and access to all the data and rankings.



Source: Cannes Lions Press Release