Target Parents Over Q3 and Q4 2018

Cinema connects with families by reaching parents and children in a shared premium environment!


Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.

As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.


Kids/Family movies have also proven to be high performers in the past:

Each year, over 15+ blockbuster kids movies are released in the UAE

On average, blockbuster kids movies do 250K admissions in the UAE

Four Kids/Family movies made it to  ‘UAE’s Top 10 Movies’ list in 2016

  1. The Jungle Book ranks 1st in ‘UAE’s Top 10 Movies of 2016’ – ran for 20 weeks and did over 747K admissions
  2. Finding Dory ranks 4th in ‘UAE’s Top 10 Movies of 2016’ – ran for 21 weeks and did over 384K admissions
  3. Moana ranks 8th in ‘UAE’s Top 10 Movies of 2016’ – ran for 5 weeks in 2016 and 21 weeks in 2017 (a total of 26 weeks) and did over 314K admissions
  4. Kung Fu Panda 3 ranks 9th in ‘UAE’s Top 10 Movies of 2016’ – ran for 19 weeks and did over 310K admissions

Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017

  1. Beauty and the Beast ranks 3rd in ‘UAE’s Top 10 Movies of 2017’ – ran for 14 weeks and did over 498K admissions
  2. Despicable Me 3 ranks 5th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 360K admissions
  3. Boss Baby ranks 6th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 353K admissions

Incredibles 2 – which released on 14th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.


Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:


The House with a Clock in its Wall

Starring – Cate Blanchett, Jack Black, Kyle MacLachlan

Release Date – 20th September 2018



Starring (voice) – Zendaya, Gina Rodriguez, Channing Tatum

Release Date – 27th September 2018


Goosebumps 2: Haunted Halloween

Starring –  Madison Iseman, Wendi McLendon-Covey, Ken Jeong

Release Date – 11th October 2018



Starring –  Benedict Cumberbatch, Cate Blanchett, Christian Bale

Release Date – 18th October 2018


The Grinch

Starring (voice) – Benedict Cumberbatch

Release Date – 8th November 2018


The Nutcracker and the Four Realms

Starring – Keira Knightley, Helen Mirren, Mackenzie Foy

Release Date – 8th November 2018


Ralph Breaks the Internet

Starring (voice) – Gal Gadot, Kristen Bell, Mandy Moore

Release Date – 22nd November 2018


Spider-Man: Into the Spiderverse

Starring (voice) – Nicolas Cage, Hailee Steinfeld, Kimiko Glenn

Release Date – 13th December 2018


Mary Poppins Returns

Starring – Emily Blunt, Meryl Streep, Julie Walters

Release Date – 27th December 2018


Contact a member of our sales team for more information on cinema advertising opportunities.



Sources: MVM/IPSOS Report, MVM Analysis, YouTube and IMDb