Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region
The Cannes Lions International Festival of Creativity has announced the names of the global experts who will preside over the 2024 Juries, playing a pivotal role in assessing and setting benchmarks for excellence across the spectrum of the world’s most outstanding creative and effective work.
Commenting on the Jury Presidents, Simon Cook, CEO, LIONS, said: “Our Jury Presidents play a crucial role in the existence of the Lions. Their knowledge, skills, and incredible talent, combined with the commitment and leadership that they will bring to their roles, bring integrity and rigour to the Lions. This is an exceptional line-up of talent from across the world, and we can’t wait to see the work that rises to the top in June.”
Kalpesh Patankar from Leo Burnett UAE has been appointed as the first Jury President for Industry Craft Lions, and the second consecutive jury representation in two years for the MENA region. Commenting on his appointment, Kalpesh remarked, “When you see a truly great piece of work, the feeling is undeniable. I have felt it many times, in many jury rooms over the years. This year, as Jury President I’ll be championing those undeniable pieces of work in Industry Craft at Cannes Lions 2024.”
The Cannes Lions 2024 Jury Presidents have been announced as follows:
Audio & Radio Lions:
Simon Vicars, Chief Creative Officer, Colenso BBDO, New Zealand
Brand Experience & Activation Lions:
Anselmo Ramos, Founder, Creative Chairman, GUT, Global
Creative B2B Lions:
Andisa Ntsubane, Managing Executive: Brand, Marketing and Communications Africa, Vodacom Group, Africa
Creative Business Transformation Lions:
Ariana Stolarz, Global Chief Strategy Officer, Marketing, Accenture Song, Global
Creative Commerce Lions:
Amy Lanzi, CEO, Digitas NA, Digitas, North America
Creative Data Lions:
Rose Herceg, Country President Australia and New Zealand, WPP, Australia and New Zealand
Creative Effectiveness Lions:
Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, Global
Creative Strategy Lions:
Vita M. Harris, Global Chief Strategy Officer, FCB, Global
Design Lions:
Fura Johannesdottir, Chief Creative Officer, Huge, Global
Digital Craft Lions:
Kentaro Kimura, International Chief Creative Officer and Corporate Officer, Hakuhodo, Global
Direct Lions:
Pancho Cassis, Partner and Global Chief Creative Officer, DAVID, Global
Entertainment Lions:
Geoffrey Edwards, Executive Creative Director, GALE, USA
Entertainment Lions for Gaming:
Lydia Winters, Chief Storyteller, Mojang Studios, Global
Entertainment Lions for Music:
Madeline Nelson, US Head of Independent Label Relations, Amazon Music, USA
Entertainment Lions for Sport:
Louise Johnson, CEO, Fuse, UK/EMEA
Film Lions:
Tor Myhren, VP Marketing Communications, Apple Inc, Global
Film Craft Lions:
Prasoon Pandey, Ad Film Maker, Corcoise Films, India
Glass: The Lion for Change:
Cindy Gallop, Founder and CEO, MakeLoveNotPorn, Global
Health & Wellness Lions:
Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, APAC
Industry Craft Lions:
Kalpesh Patankar, Chief Creative Officer, Leo Burnett, UAE
Innovation Lions:
Diego Machado, Global Chief Creative Officer, AKQA, Global
Media Lions:
Prerna Mehrotra, Chief Client Officer and CEO Media, dentsu, APAC
Outdoor Lions:
Marco Venturelli, Chief Creative Officer, Publicis Groupe, France
Pharma Lions:
Collette Douaihy, Global Chief Creative Officer, Health, Dentsu Health, Global
PR Lions:
Kat Thomas, Founder and Global Chief Creative Officer, One Green Bean, Global
Print & Publishing Lions:
John Raúl Forero, President and Chief Creative Officer, DDB, Colombia
Social & Influencer Lions:
Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York, USA
Sustainable Development Goals Lions:
Gustavo Lauria, Co-Founder, President and Chief Creative Officer, We Believers, USA
The Dan Wieden Titanium Lions:
Debbi Vandeven, Global Chief Creative Officer, VML, Global
Further information on this year’s Jury Presidents, as well as the Festival, the Lions Awards and LIONS Membership can be found at canneslions.com.
The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
The Cannes Lions International Festival of Creativity has introduced the Luxury & Lifestyle Lions, setting a global standard for luxury brands, with the goal of acknowledging and celebrating the most influential creative work, experiences, and business solutions within the luxury and lifestyle sector.
Simon Cook, CEO, LIONS, said: “When we introduce a Lion that reflects the needs of an industry sector, the Award is crafted in collaboration with the relevant industry. Our global committee of experts have advised us that this highly disrupted sector needs its own benchmark, so that we can move from driving awareness to recognising solutions that are changing business models and setting a new creative standard for a market in flux. The Luxury & Lifestyle Lions will recognise branded communications and solutions that drive business performance and brand loyalty. A multi-disciplined Jury will set a new benchmark for the luxury sector, with the Lion recognising creative work that elevates the discipline and the sector.”
Marian Brannelly, Global Director of Awards, LIONS, added: “The luxury market has faced significant disruption in recent years and post-pandemic. A shift in consumer behaviour and an accelerated shift towards e-commerce and emerging technologies are just a few of the areas the market has had to navigate and innovate in at speed. Add to this the changing values of new demographics, the evolving definition of luxury in non-Western markets and the need for a heightened focus on sustainability and conscious consumption, and you begin to see the pivotal role that world-class creativity can play in this transformation.”
This change is supported by WARC’s ‘Guide to Luxury Marketing in an Era of Change’ and Euromonitor research, which indicates that sales in the luxury category have rebounded after COVID-19 and are expected to surpass pre-pandemic levels in 2023. Additionally, research by IPSOS demonstrates that the global luxury market is evolving, presenting new opportunities and challenges. It is predicted that demographic shifts in emerging economies will create more than one billion first-time consumers, primarily concentrated in China, India, and Southeast Asia – as their purchasing power is bolstered by rapid digital adoption among a youthful, urban, and tech-savvy population.
Commenting on the Award, Charles Georges-Picot, Global CEO at Marcel and Publicis Luxe, Global Client Lead, said: “At a time where the luxury sector must constantly reinvent, transform and honour brand heritage with a keen eye on the future, the introduction of a Luxury & Lifestyle Lions will help set a new creative benchmark for this highly disrupted and exciting sector. We know that creativity has the power to push boundaries and progress sectors and disciplines. We’re excited about a new industry standard that will redefine how we look at branded communications, business models and creative transformation in this dynamic space.”
At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. The creative director behind the piece, Toshihiko Tanabe, said about the launch of the Luxury & Lifestyle Lions: “Luxury campaigns aren’t just about glittering celebrities dancing in the sunset. For years, luxury marketing has served as a rare platform to exhibit visual art and pop culture in the most contemporary way.”
In other changes to the Lions, Brannelly commented: “It’s important that the Awards reflect the current landscape and pave the way forward, so as well as evolving the Lions, it’s equally important for us to retire Lions when necessary. In 2024, following consultation with our Juries, we will close the Mobile Lions. Mobile devices are embedded in work across every channel and discipline, and over the past number of years, mobile-led creativity has been expanding into almost every Lion.”
Full information on the Luxury & Lifestyle Lions, including the definition, criteria and categories, will follow, along with the Entry Kit, in November. Details of the Jury President and Jury will be announced early next year, with submissions into Cannes Lions 2024 being accepted from 18 January 2024.
Click here for further information on the Cannes Lions Awards along with the 2023 winners.
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