Eid-Al-Adha | Cinema ads | 2023

The region embraced the joy of Eid Al-Adha with an extended 6-day break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted to stay back and indulge in activities at malls and entertainment venues.
From thrilling adventures such as Indiana Jones & The Dial of Destiny and Elemental to action-packed spectacles such as Transformers: Rise of the Beasts, The Flash, along with other exciting releases such as TAG and more, the big screen served as a dynamic platform for brands to engage with captive audiences.

Here are the ads that lit up the big screen during Eid-Al-Adha 2023:

 

Gazebo – FTM Indiana Jones & The Dial of Destiny

Country: UAE
Operators: Select VOX Screens at Mall of the Emirates

 

Dallah Hospital 

Country: KSA
Operators: Select AMC, Muvi, Reel & VOX Locations

 

Oriental Weavers

Agency: Initiative Cairo
Country: Egypt
Operators: Select VOX Locations

  

Vodafone

Agency: UM Qatar
Country: Qatar
Operators: Select VOX Locations

 

Gravity

Country: Bahrain
Operators: Select VOX Locations

 

Kuwait Finance House

Agency: Mindshare Kuwait
Country: Kuwait
Operators: VOX Cinemas

 

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Contact us for cinema advertising opportunities alongside upcoming summer blockbusters.

 

 

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All The Latest Trailers From Super Bowl 2023

From Scream VI to Fast X, Super Bowl 2023 saw a string of enticing new trailers

 

The Super Bowl 2023 brought us more than just an epic football game between the Kansas City Chiefs and the Philadelphia Eagles, it also gave us a sneak peek into some of the most anticipated movies of the year. Major movie studios including Sony Pictures, Universal Pictures, Paramount Pictures, Warner Bros. and Disney all paid big bucks to promote their hottest titles.

 

From big-budget blockbusters to captivating dramas and spine-chilling thrillers, this year’s Super Bowl was a showcase of what’s to come from Tinseltown. Whatever genre it is you fancy, there was something for everyone during the trailer segment of the Super Bowl 2023. Here’s a rundown of all the movies that got a promotional boost during this year’s event.

 

Creed III

Release Date: 2 March 2023

30-second spot from Creed III at Super Bowl 2023 showcases more of the training and rivalry between Michael B. Jordan’s title character and Jonathan Majors’ Damian Anderson.

 

 

65

Release Date: 2 March 2023* (*Could be pushed to 9 March 2023)

Sony Pictures promoted 65 –  a science-fiction thriller starring Adam Driver as a pilot who crashes and becomes stranded on Earth 65 million years ago. Written and directed by Scott Beck and Bryan Woods, the film also stars Ariana Greenblatt and Chloe Coleman.

 

 

Scream VI

Release Date: 9 March 2023

Courteney Cox, Jenna Ortega, and Melissa Barrera headline this new minute-long Super Bowl 2023 spot that offers a longer look at one of the thriller’s set pieces briefly glimpsed in the previous trailer.

 

 

Dungeons and Dragons: Honor Among Thieves

Release Date: 20 April 2023

The Dungeons and Dragons: Honor Among Thieves Super Bowl 2023 trailer goes a long way to promise how action-packed it will be. Though brief, the teaser is a fast-paced, breathless montage of multiple action set-pieces, mythical creatures and even a titular dragon.

 

 

Air

Release Date: 6 April 2023 (International Release)

Ben Affleck’s next directorial offering sees Matt Damon play the man whose brainchild saw the birth of Nike’s Air Jordans. The first trailer for Air was revealed before Super Bowl LVII, with a big game spot along for the ride.

 

 

Guardians of Galaxy Vol. 3

Release Date: 4 May 2023

Disney used the Super Bowl broadcast to spotlight the third installment of Guardians of the Galaxy starring Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, Vin Diesel and Bradley Cooper as the titular band of Marvel superheroes.

 

 

Fast X

Release Date: 19 May 2023

10 main movies in, it’s impossible not to know what you’re getting with the Fast & Furious franchise. The Super Bowl Fast X teaser and the full trailer released before it showed off all of the best parts: a new ostentatious villain in the shape of Jason Momoa, returning heroes and anti-heroes, major set-pieces, ludicrous physics and some good old-fashioned racing.

 

 

Transformers: Rise of the Beasts

Release Date: 08 June 2023

There’s more than just a sneak peek in this Transformers: Rise of the Beasts TV spot, because it’s not only a short promo for the film, but also an ad for Porsche, which is what Autobot Mirage transforms into in the trailer.

 

 

The Flash

Release Date: 15 June 2023

The first trailer for The Flash not only gives us a pretty good idea how the story might play out, but also reveals Michael Keaton in the Batsuit (and his Batmobile), Michael Shannon’s Zod, and Sasha Calle’s Supergirl, among other things. We also got a shorter minute-long TV spot for the film containing a lot of the same footage.

 

 

Indiana Jones and the Dial of Destiny

Release Date: 30 June 2023

Indiana Jones and the Dial of Destiny, the fifth installment of the hit Indiana Jones franchise featuring the return of Harrison Ford as the titular swashbuckling archaeologist.

 

 

 

Click here to check out the leading brand commercials that aired during Super Bowl 2023.

Think cinema for effective advertising! Contact us.

 

 

Source: Empire, Variety