Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted an awards ceremony on Wednesday 14th September 2022 to celebrate this year’s winning agencies.
The 2022 Cannes Lions Festival received a total of 358 entries from the UAE, of which 61 received shortlists and 22 won Lions – including 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions.
This year’s winners across Outdoor, Print & Publishing, Media, Entertainment for Sport, Direct, Digital Craft, Creative Commerce, Social & Influencer, PR, and Film Craft categories include:
Creative heads and their respective team members from this year’s winning agencies attended the awards ceremony for an evening of networking over refreshments, followed by being presented with the most coveted trophies in the advertising industry – the LIONS.
Also in attendance were Rebecca Menezes and Eduardo Cesar from Saatchi & Saatchi MEA who represented the UAE at the Young Lions Digital Competition, and Fatma Al Suwaidi from American University in Dubai who represented the country at the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.
Congratulations to all winning agencies, and we look forward to many more wins at next year’s Cannes Lions International Festival of Creativity.
United Arab Emirates wins 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions at the 2022 Cannes Lions Festival of Creativity.
Cannes Lions – the largest gathering in the creative marketing community, has announced all the winners of its 69th Festival awards, and UAE, once again, has emerged victorious at the event which took place between 20 – 24 June in Cannes, France.
United Arab Emirates won 22 Lions – 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze, across multiple categories, including first time wins in the category of Entertainment for Sport and Social & Influencer. The UAE also secured 61 shortlists at this year’s Festival.
This year’s winning agencies/clients from the UAE include Havas Middle East, Impact BBDO Dubai, Horizon FCB Dubai, TBWA\RAAD Dubai, VMLY&R Commerce MENA, Keko Dubai and UAE Government Media Office:
Simon Cook, CEO, LIONS, commented: “Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage.”
2022 also witnessed 13 professionals from the creative marketing/communication community represent the United Arab Emirates at the Cannes Lions Festival as awarding and shortlisting jury members:
Ali Rez (Regional Executive Creative Director – Impact BBDO Dubai), Priya Sarma (Head of Corporate Affairs & Sustainability – Unilever), Akhilesh Bagri (Chief Creative Officer – Serviceplan Middle East), Paul Banham (Regional Executive Creative Director – MullenLowe MENA), Lucy Harvey (Managing Director Middle East, Turkey, India & Africa – Hill+Knowlton Strategies Middle East) and Ali Cheikhali (Creative Strategy Lead, Creative Works MENA/TR/SSA – Google) were part of the awarding jury across Print & Publishing, Sustainable Development Goals, Brand Experience & Activation, Industry Craft, PR and Creative Commerce respectively. Shortlisting jury members included Alok Gadkar (Executive Creative Director & Managing Director – Group Partnership), Racha Makarem (Chief Executive Officer MENA – Starcom MENA), Aunindo Sen (Executive Creative Director – FP7 McCann), Ivan Bormaister (Associate Creative Director – M&C Saatchi UAE), Dana Tahir (General Manager – Red Havas ME), Pablo Maldonado (Executive Creative Director – Grey Dubai) and Till Hohmann (Chief Creative Officer MENA – Memac Ogilvy) across Health & Wellness, Media, Direct, Film, PR, Design and Outdoor respectively.
Representing the UAE at this year’s International Young Lions Digital Competition (for young creative below the age of 30 years in the digital category) and the Roger Hatchuel Academy (a mentorship programme for university students in the field of creative communications), were Rebecca Menezes and Eduardo Cesar Guimarães from Saatchi & Saatchi MEA, and Fatma Al Suwaidi from American University in Dubai.
As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan warmly congratulates all Lion winners from the UAE, and the jury members and young talent who represented the country at this year’s Festival.
Source: Cannes Lions ‘The Work’
