The grand spectacle of the Super Bowl returned with a bang, this time finding its stage at the illustrious Allegiant Stadium nestled in the heart of Las Vegas, Nevada, on February 11, 2024. Drawing in an astounding audience of over 123 million viewers, this year’s Super Bowl proved to be a veritable goldmine for brands eager to captivate and enthrall potential customers.
Among the titans vying for attention were the movie trailers that graced the commercial breaks. From the tantalizing glimpse of Hugh Jackman donning the iconic yellow and black suit as Wolverine in the first Deadpool & Wolverine trailer, to the ominous portrayal of day one of an alien invasion in A Quiet Place: Day One, this year’s trailer releases sparked anticipation and excitement among cinema enthusiasts. On the branding front, Apple’s double feature, alongside the likes of Uber, Microsoft, and a cavalcade of others, captured the spotlight
Here are the movie trailers and standout advertisements that graced the screen during this monumental event:
A Quiet Place: Day One – 27 June 2024
Ever wondered where it all started? The next Quiet place movie shows us the day when the death angels first fell on earth. The 30 second trailer feature Lupita Nyongo in New York, where all hell breaks loose.
Despicable Me 4 – 5 July 2024
The recent Super Bowl trailer for the movie featured the mischievous Minions, who, despite the full release of the Despicable Me 4 trailer weeks prior, had a playful encounter with AI. In the teaser, they humorously targeted Gru actor Steve Carell and Will Ferrell, who voices Gru’s nemesis, Maxime Le Mal.
The Fall Guy – 2 May 2024
The teaser for this action-packed film promises it all: Ryan Gosling stars as a veteran stuntman on a mission to locate his missing double in a movie directed by his ex-girlfriend, Emily Blunt.
Kung Fu Panda 4 – 11 April 2024
Jack Black returns as Po, the Dragon Warrior, on a quest to find his successor and become the Spiritual Leader of the Valley of Peace. But obstacles arise, including a formidable sorceress with her own agenda!
Deadpool & Wolverine – 25 July 2024
One of the year’s most eagerly awaited movie trailers premiered during Super Bowl LVIII, heralding the return of Ryan Reynolds and Hugh Jackman as Deadpool and Wolverine in the highly anticipated “Deadpool 3,” promising a blood-pumping adventure like never before.
Kingdom of the Planet of the Apes – 10 May 2024
The apes meet the chiefs! The trailer for the fourth movie of the blockbuster series featured on Sunday, transporting viewers to a time much after the 21st century. In this world, Apes are now the dominant species, with human beings on a near feral existence.
Wicked – 26 November 2024
Viewers of the game were treated to anwicked delight during an early commercial break. The sneak peek showcased the initial encounter between the two characters, with Grande’s audible gasp upon seeing Erivo’s green appearance, exclaiming, “You’re green!”
Twisters – 18 July 2024
Fans are taking a poignant journey down memory lane, honoring the legacies of Bill Paxton and Philip Seymour Hoffman, both dearly departed. With over 100 million viewers captivated, the latest trailer hints at a thriller poised to serve as a stark reminder of the pressing issue of climate change.
If – 16 May 2024
The Super Bowl trailer for the movie picked a humorous approach, featuring Randall Park portraying John Krasinski’s Jim, as a revisit to a classic prank from The Office. Directed by Krasinski himself, the movie follows a girl on a magical adventure to reconnect all Imaginary Friends (IF’s) with kids.
Monkey Man – 5 April 2024
Following the game’s overtime, a commercial break teased Dev Patel’s upcoming thriller, Monkey Man, marking his directorial debut and produced by Jordan Peele.
Inside Out 2 – 14 June 2023
Almost ten years after Inside Out first hit theaters, Pixar is bringing back Riley and her Emotions for a sequel. Super Bowl 2024 offered a glimpse into Riley’s teenage years, with a special look at Inside Out 2. The teaser shows Riley facing a range of emotions, including the new addition of Maya Hawke’s Anxiety.
Apple
Apple’s double feature comprises two ads. The first showcases the company’s CEO, Tim Cook, engaging in a FaceTime call with Ludacris, Lil Jon, and Taraji P. Henson, discussing their recent dinner. In the second spot, USHER takes the stage as the performer for the Super Bowl 2024 halftime show.
“Javier In A Frame”– Google
This year, the tech giant collaborated with Adam Morse, a renowned blind filmmaker from Britain, to illustrate the benefits of AI-powered accessibility tools, such as Google’s Guided Frame, in enhancing navigation and usability for everyone in today’s modern world.
“Hello Down There” – Squarespace
Squarespace has tapped Martin Scorsese for its “Hello Down There” Super Bowl spot, which imagines human life consumed by the digital world.
That T-Mobile Home Internet Feeling
Fans of Scrubs were in for a treat with this clever ad! The minute long venture shows Zach Braff and Donald Faison, sing praises about T-Mobile cable to Jason Momoa. However, it’s Momoa’s remarkable singing skills that ultimately capture the spotlight.
Your Every AI CoPilot – Microsoft
Microsoft has debuted its Super Bowl advertisement, highlighting the company’s AI Copilot tool with the slogan “Your everyday AI companion.” The assistant is reimagined as an intelligent office aide assisting in tasks such as sorting emails, automating tasks on apps, and so much more..
Dina & Mita – Doritos
Dina and Mita (Olivia Negron and Patricia Mauceri) grandmothers of star Jenna Ortega chase after Ramirez, who has taken the last bag of Doritos at a supermarket.
State Farm Insurance– Agent State Farm
Arnold Schwarzenegger stars as Agent State Farm, a special agent who will go to great lengths to be a great neighbor in State Farm’s action movie spoof-style ad.
Pringles – Mr. P
Chris Pratt stars in the spot for the Kellanova brand where he shares a resemblance to the Pringles mascot Mr. P.
Oreo – Twist
Oreo is returning to the Super Bowl with a new campaign starring Kris Jenner, which plays up the experience of twisting an Oreo cookie. The spot is aimed at engaging with fans by tapping the unique passion points of the 110 year-old brand.
Worth Remembering –Uber Eats
Uber Eats’ ad features a celebrity-packed cast, including Friends’ David Schwimmer and Jennifer Aniston, Usher, David and Victoria Beckham, and Jelly Roll. The Super Bowl commercial serves as a reminder that forgetting is common, emphasizing Uber Eats’ ability to deliver almost anything, anywhere.
Volkswagen
Volkswagen will celebrate its 75th anniversary with a Super Bowl 2024 ad. The brand teased the documentary-style “Arrival” spot on YouTube.
Source: The Verge, EW, Brand Innovators, USA TODAY, The Guardian
Related Article:
Most Anticipated Movies of 2024
A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.
From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..
Here are some of the commercials for your viewing pleasure:
Narciso Rodriguez
The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.
Visa
The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.
Uber
The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.
Mercedes GLE
The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.
Marina Home
The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.
Downy
The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.
StudioRepublik
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.
Magnum
The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.
Expo 2020
The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.
Samsung Galaxy Fold
The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.
Emirates
The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.
The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.
The Cheesecake Factory
The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.
Dolce & Gabbana
The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.
Ford
The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.
Mohamed Bin Rashid City
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.
The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.
Healthpoint
The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.
Fly Dubai
The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.
One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.
YAS Island
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.
Al Shindagha Museum
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.
Malabar Gold
Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.
As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.
Ghost Recon
Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.
The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.
Splash
Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.
The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.
Atlantis
Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.
Hermes
Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.
Mobily
The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019
Leejam
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019
Burgerizzr
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019
Carolina Herrera
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.
Riyadh Season
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.
Saudi Energy Efficiency Centre
The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.
Nespresso
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.
Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.
