Sooryavanshi – Bollywood’s upcoming super cop action saga, is one of the foremost anticipated movies of the year, and is set to release on across cinemas in the Middle East on 26th March 2020.
Directed by Rohit Shetty and written by Sajid-Farhad, Sooryavanshi will be the fourth installment of Shetty’s ‘cop series’ – Singham (2011), Singham Returns (2014) and Simmba (2018).
The story revolves round DCP Veer Sooryavanshi – chief of the Mumbai Anti-Terrorism Squad, and his team who join forces with Inspector Sangram Bhalerao and DCP Bajirao Singham to stop a terrorist batch planning to attack Mumbai.
The film features Akshay Kumar in the lead role (DCP Veer Sooryavanshi) opposite Katrina Kaif (Aditi Sooryavanshi), and also stars Gulshan Grover, Abhimanyu Singh, Niharica Raizada, Jackie Shroff, Sikandar Kher, Nikitin Dheer and Vivan Bhatena. The film will also feature Ajay Devgn and Ranveer Singh who reprise their roles of Inspector Bajirao M. Singham and Sangram ‘Simmba’ Bhalerao from the franchise’s previous films.
The four-minute long trailer – which released at 12:52 PM on 2nd March 2020, created history as the most viewed Indian trailer on YouTube. It crossed 30M views within 10 hours, 40M views within 21 hours, and at 12:52 PM on 3rd March (24 hours), it had gained 42.74M views. Shah Rukh Khan’s Zero (2018) movie trailer now sits at second position with 41M views in 24 hours.
Sporting ‘Aa Rahi Hai Police’ tees, Rohit Shetty and his ‘cop universe’ made quite a splash at the trailer launch of Sooryavanshi in Mumbai, India.
Image Credit: AFP
Image Credit: AFP
The trailer also sparked a flood of memes on social media right after its release. Tweeps took a dig at hilarious and catchy dialogues from the trailer and curated memes and jokes out of it. Some even went to the extent of calling it ‘India’s Avengers franchise’.
Out of the fourteen films by Rohit Shetty, eleven of them have been blockbusters. Three of his film are also listed in India’s Top 25 Highest-Grossing Films – Chennai Express (2013), Simmba (2018) and Dilwale (2015) which rank at 18th, 20th and 23rd spot respectively.
Below are UAE admission figures for Bollywood movies that released in 2019:
War – Screened for 6 weeks | Over 275K admissions
Bharat – Screened for 4 weeks | Over 183K admissions
Gully Boy – Screened for 7 weeks | Over 169K admissions
Saaho (Hindi Version) – Screened for 2 weeks | Over 164K admissions
Dabangg 3 – Screened for 3 weeks | Over 153K admissions
Uri: The Surgical Strike – Screened for 11 weeks | Over 125K admissions
Badla – Screened for 7 weeks | Over 124K admissions
Super 30 – Screened for 5 weeks | Over 122K admissions
Kabir Singh – Screened for 8 weeks | Over 121K admissions
Housefull 4 – Screened for 4 weeks | Over 121K admissions
Total Dhamaal – Screened for 6 weeks | Over 120 K admissions
Based on the hype garnered by the movie and popularity of movies starring Akshay Kumar in the Middle East, Sooryavanshi is guaranteed to usher in large Asian and Indian language movie fans from across the region.
Don’t miss out on moving your brand closer to its target audience. Contact us for more information on following this Mega Blockbuster.
Sources: Business Insider, Clout News, Gulf News, India Today and Wikipedia
WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019
The white paper for brand marketers and advertising agencies alike, highlights five key priorities for brands seeking greater impact:
The report highlights that every element involves trade-offs and hard decisions on where to invest, and that insights and creative thinking are required to bring it all to life. But, it’s here that brands will drive better customer engagement.
It also looks at what is changing in a fast-moving industry, featuring expert comment from the likes of Les Binet, Peter Field and Jenni Romaniuk of the Ehrenberg-Bass Institute.
A key takeaways from the section ‘Plan for reach’; which Motivate Val Morgan continues to emphasize when in talks with clients, is the fact that multi-channel integrated campaigns are more effective than single-channel campaigns, particularly when they work together to increase reach.
One way to go about this would be to have longer-form ads in quality media placements such as cinema to build brand awareness, while shorter-form ads online and on TV for activations and promotions.
As per the white paper by WARC, a 2016 study conducted for the Advertising Research Foundation found that investing in cross-platform campaigns delivers a significantly higher ROI. Specifically, going from one platform to two increases marketing ROI by 19%.
Click here to download the white paper and learn how your brand could increase marketing effectiveness.
With an amazing line-up of blockbusters ahead: Fast & Furious Presents: Hobbs & Shaw (August), Once Upon a Time … in Hollywood (August), Mission Mangal (August), Saaho (August), IT Chapter Two (September), Rambo: Last Blood (September), The Joker (October), Gemini Man (October), Terminator: Dark Fate (October), War (October), Doctor Sleep (November), Frozen 2 (November), Jumanji: The Next Level (December); Star Wars: The Rise of Skywalker (December), Bramastra (December), Dabangg 3 (December) and much more, contact us to make cinema an integral part of your media plan.
Sources: WARC and Cannes Lions
