Young Lions Live Award in Partnership with the UN World Food Programme

Ahead of LIONS Live (22-26 June, 2020), Cannes Lions has launched the Young Lions Live Award. The global challenge gives creatives from 18-30 years old the chance to answer a brief from humanitarian organisation, the United Nations World Food Programme.

The brief calls on extraordinary young talent for creative ideas to help rebalance the food waste-starvation equation.

Participants will have until 14 June to enter their work. Entries will be judged by Cannes Lions jurors and winners, announced on 26 June, will receive a complimentary pass to Cannes Lions 2021.


How does it work?

In partnership with humanitarian organisation, the UNWFP, our brief calls for creative ideas that can help to rebalance the waste-starvation equation –encouraging people to waste less food and contributing to ending world hunger at the same time.

The briefing pack is now available and you’ll have up until 14 June to create a 90 second film and a 500 word description explaining your idea. Please note both must be in English though your film can be subtitled.

The competition is open to individuals or teams of two and you must be aged between 18-30 years old. Please note you will be required to supply proof of age when registering. Winners receive complimentary passes to Cannes Lions 2021.

Click here to download briefing pack



When will the winner(s) be announced?
On Friday 26 June as part of Lions Live, we will announce the winner(s) to the world.


What is the deadline to submit my entry?

You must submit your entry no later than midnight in your country on 14 June


Can I have a deadline extension?
Unfortunately no deadline extensions will be granted.


Can I enter more than once?
Yes but each entry must be unique.


Does my video need to be 90 seconds?
Your entry can be less than 90 seconds but it should not exceed 90 seconds in length.


What kind of video should I produce?
Judges are looking for a 90-second or less case film, describing your idea and detailing how any online executions could work. Your film can include visual or design elements and, if a TV spot or online video is part of your idea, you can include that, too.


What should the 500 word description include?
Creative idea or insight
Description of the strategy, target audience, planning and approach
Explanation of implementation, integration, timeline and scale


How much does it cost to enter?
Nothing. There is no fee!


Am I eligible to enter?
Anyone aged between 18-30 can enter. You might be a student, working as a creative in an agency, a brand marketer, a coder, an artist etc etc. Everyone is welcome providing you are born on or after Jun 27, 1989.


Click here to enter.



Source: Cannes Lions