Fantastic Beasts: The Crimes of Grindelwald (November 2018)

Why Cinema?

Cinema advertising is the ultimate platform for brands, providing the most powerful medium to impact engaged consumers with audio visual storytelling.

The big screen, unrivalled sound quality and darkened auditorium create an immersive environment to watch the best first run content.

Unrivalled impact
A desirable audience
The best content in the business
Specific Targeting
100% digital

Cinema delivers highly engaged audiences and premium first run content in the most impactful environment media budgets can buy.

Download our Cinema Delivers Guide

Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, conducted a study to decipher movie-going audiences and measure the effectiveness of cinema advertising in the UAE.

The report, Cinema 360: Audience, Advertising and Movies, examines the following:

  • Cinemagoers: habits and preferences
  • Cinema vs TV and Digital Mediums
  • Movie genre insights for specific audience targeting

The study validates the distinctive power of cinema as a medium for entertainment and advertising: how premium first-run content, delivered to a captive and engaged audience, in an impactful environment, can deliver significant uplift and value to advertising budgets.

Download our ‘Cinema 360: Audience, Advertising & Movies’ Reports

CINEMA: DELIVERS LIGHT TV VIEWERS 
& drives incremental campaign reach

Research proves that cinema is a powerful component of an advertiser’s screen strategy when used in combination with TV and online advertising delivering a significant uplift in advertising effectiveness.

The research was conducted by BrandScience across two campaigns running identical creative on cinema, TV and online video and involved interviews with over 1,200 respondents. Respondents were grouped based on their opportunity to see across different media channels.

  • Not exposed to any channel
  • Only exposed to TV
  • Exposed to both TV and online
  • Exposed to cinema and TV
  • Exposed to cinema and online
  • Exposed to cinema, TV and online

For advertisers this presents compelling information on the role of cinema as part of any AV strategy in conjunction with television and online video.