October 7, 2018
Dyson, a British technology company known for the world’s most pioneering and advanced household appliances, recently booked an integrated cinema campaign with Motivate Val Morgan – through media agency Mindshare, for its Environmental Care product Dyson Pure Cool Link.
The campaign included a 30 sec. on screen ad – booked for a period of 4 weeks starting 20th September 2018 (on the Top Screens at Reel Cinemas – The Dubai Mall and Top Screen + Kids Screens at VOX Cinemas – Mall of the Emirates), and an engaging activation booth in the foyer area of Reel Cinemas – The Dubai Mall and concourse area of VOX Cinemas – Mall of the Emirates, over the weekend of 20th – 22nd September 2018.
Activation Booth at Reel Cinemas – The Dubai Mall:
Activation Booth at VOX Cinemas – Mall of the Emirates:
*In addition to the activation booth in the concourse area of VOX Cinemas- Mall of the Emirates, the brand hired promoters to distributed product flyers to cinemagoers.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact a member of our sales team for more information on integrated cinema campaigns.