Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark by providing advertisers with an unmatched ability to plan, execute, and evaluate their campaigns.
CinePlan offers flexibility by allowing advertisers to choose ‘predefined packages’ or customize their reach through the ‘by admission’ route, expanding the scope of cinema advertising. Complementing this, CineMeasure delivers detailed post-campaign analysis, seamlessly integrating with CinePlan to provide admission data.
These platforms, with their intuitive design and robust features, have empowered over 350 advertisers and agency planners to manage their cinema campaigns effortlessly by ensuring transparency, both in audience measurement and accountability, across a wide cinema network.
Reflecting on the platform’s success, Avinash Udeshi, COO of Motivate Val Morgan, said, “Cinema advertising has always had the power to create deep audience connections, but our vision was to take it a step further by introducing a data-driven, audience-centric platform that provides the granular data and measurement tools advertisers are accustomed to in digital and other media channels.
With CinePlan and CineMeasure, we’ve built a proprietary system that helps brands craft customized media plans tailored to their unique campaign needs. By combining detailed audience data with targeted advertising options, we’re enabling brands to connect with their audiences more effectively than ever before. The precision, transparency, and insights that these tools provide have transformed cinema into a strategic powerhouse in our clients’ media mix, ensuring that every campaign delivers measurable impact.”
Early success stories highlight this effectiveness. Carrefour’s ‘Friday Sale’ campaign hit its target audience within three weeks, showcasing the platform’s cost efficiency. Similarly, Galaxy Chocolates used the ‘by admission’ strategy, blending on-screen ads with in-cinema sampling to enhance brand presence during Eid, all while staying within budget.
Explore our case studies to discover how CinePlan and CineMeasure have enabled leading brands to achieve their strategic objectives:
CinePlan & CineMeasure – Case Study – Galaxy
CinePlan & CineMeasure – Case Study – Carrefour
CinePlan & CineMeasure – Case Study – Dallah Healthcare Company
CinePlan & CineMeasure – Case Study – One World International School
Building on its latest ‘by city’ audience targeting capabilities, the game-changing bilingual platform plans to keep rolling out new features, including advanced analytics, improved reporting, and deeper audience insights. These enhancements aim to meet advertisers’ growing need for data-driven strategies, ensuring CinePlan and CineMeasure stay ahead in the evolving world of cinema advertising.
As Motivate Val Morgan continues to expand its cinema network and innovate its offerings, CinePlan and CineMeasure stand as a testament to the company’s dedication to providing advertisers with cutting-edge tools to achieve their campaign objectives. The platform not only represents a significant milestone in cinema advertising but also underscores Motivate Val Morgan’s role as a trailblazer in the industry, setting a new benchmark for what’s possible in this medium.
Start your cinema advertising journey here: https://motivatevalmorgan.com/planning-measurement/
The newly launched platform has the capability to offer data and insight driven audience based cinema buying across Motivate Val Morgan’s network of cinemas in the Middle East.
Motivate Val Morgan, the leading cinema advertising company in the Middle East has launched a dedicated platform – CinePlan and CineMeasure, through which advertisers can plan and measure their cinema campaigns with ease.
CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements, and offers two routes: By Admission and By Package. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.
CineMeasure is a post campaign measurement tool that works seamlessly with CinePlan to analyze and report admission data for an executed campaign.
Ian Fairservice, Managing Partner, Motivate Media Group, said, “As the region’s leading cinema advertising company, with over twenty-three years of regional experience, we are committed to constantly improve and innovate our offerings. The launch of CinePlan and CineMeasure marks a significant milestone for Motivate Val Morgan, as it establishes a first-to-market platform through a self-service model, a major focus for the company as we look to empower advertisers and provide autonomous cinema planning and measurement.”
The platform will add exceptional value for advertisers as it has the capability to offer data and insight driven audience-based buying across Motivate Val Morgan’s network of cinemas in the region, improving accountability and transparency to address concerns on cinema audience measurement, a byproduct of the pandemic.
Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan commented, “While being a market leader, we have always had a consultative approach in terms of buying and delivering on campaign objectives. Through this platform, we will offer the same total flexibility and convenience to advertisers and agency planners, with admission data from the cinema box office. Thus, cinema advertising can now be further planned, bought, and measured through a simple yet comprehensive dashboard. The system has the capability to buy audience by numbers, demography, and income groups, right down to a granular level of an individual screen at a particular location.”
Advertisers can leverage CinePlan and CineMeasure to connect the dots between ad exposure and a campaign’s outcome.
Promo/Launch Video:
Visit: Motivate Val Morgan to start planning your cinema advertising campaign.
Lexus booked a car display with Motivate Val Morgan, through Play Dooh at VOX Cinemas – City Centre Mirdif during the Eid Weekened (7-14 July 2022).
The car display featured the all-new Lexus IS 350 2022 in the foyer area of the popular cinema location, and was timed to coincide with the release of the long-awaited Marvel blockbuster Thor: Love and Thunder.
Perfectly blending power, enthralling performance, striking design and sophistication, Lexus IS delivers a driving experience that stirs every emotion.
Motivate Val Morgan offers a range of off screen promotional activities to compliment and support on screen advertising, ranging from Digital Screens, Sampling Inside Cinemas, to Lighboxes, and much more.
Contact a member of our sales team for more information on how off-screen cinema advertising could help move your brand closer to its target audience, and click here to read more on Lexus IS.
Breitling – Swiss luxury watchmaker and Kipling – Belgian fashion brand known for affordable, sporty and functional bags, recently booked cinema campaigns through Motivate Val Morgan at VOX Cinemas – City Centre Bahrain.
Breitling booked a 30 sec. on-screen ad which ran from 24th – 30th August, 2019 on the screen with the largest seating capacity, as well as on the VIP screen.
Taking an integrated approach, Breitling also booked an off-screen campaign from 19th August – 18th September 2019, which included an ad playing on the giant screen in the foyer area of the cinema.
Kipling booked a solely off-screen campaign from 23rd August – 22nd September 2019, which included an ad on the giant screen in the foyer area and on the screens at the back of 5 cinema ticket counters. The ad promotes Kipling’s special offer – receive a gift voucher of BD 10 on every BD 50 spent.
Seeking to amplify exposure for your brand? Adopt similar creative promotional ideas to enhance on-screen campaigns.
Contact us for more information of advertising opportunities across our circuit in the Middle East.
Related Articles:
Latest Cinema Campaigns at VOX Cinemas – City Centre Bahrain
McDonald’s | Cinema Campaign | VOX Cinemas – The Avenues Bahrain
BisB Activation Stand | VOX Cinemas | The Avenues Mall | Bahrain
A unique aspect of cinema advertising is the ability to combine on-screen campaigns with promotional off-screen activities.
Here are three of the latest off-screen campaigns booked through Motivate Val Morgan at VOX Cinemas – City Centre Bahrain.
Athena Private School for Special Education
A new special needs school and the biggest of its kind in Bahrain offering speech, physio, and occupational therapy for children, booked an on-screen and two off-screen campaign via Radius Media Co. WLL with the objective to promote student enrollments.
The on-screen ad was booked to screen from 4th June to 1st July 2019, while the off-screen campaign had two components: a sampling stand in the ground floor foyer area – booked on the weekend 2nd May to 4th May 2019, and a static ad booked from 4th June to 3rd July 2019 on the giant screen and screens at the back of ticket counters.
A leader and innovator in the retail sector – offering a wide range of renowned international brands of watches, writing instruments, eyewear and lifestyle accessories, booked an off-screen campaign from 1st June to 30th June 2019, which included a static ad on the giant screen and screens at the back of ticket counters.
The static ad promotes Tissot’s ‘Scratch and Win up to 100% value back’ – featuring Indian cricketer Virat Kohli
The first self-storage facility of its kind in Bahrain and the Middle East – specializing in providing personal and business storage solutions, booked an off-screen campaign from 4th June to 3rd July 2019, which included a static ad on the giant screen and the screens at the back of ticket counters to promote Takhzeen’s special storage facilities.
Capitalize on imaginative and exciting promotional ideas to complement on-screen campaigns and increase exposure for your brand.
Contact a member of our sales team for similar advertising opportunities in Bahrain and across our circuit in the Middle East.
Motivate Val Morgan offers 360 degree exposure and innovative opportunities for brands utilizing both on-screen and off-screen advertising.
Launching or promoting a new product/service?
Combining on-screen advertising with in-cinema sampling will increase brand reach and recall, and is pertinent to brands targeting mass or niche (luxury) audiences.
Narciso Rodriguez – designer perfume brand, recently booked a cinema campaign for Narciso Rouge – through media agency Carat MENA. The campaign included:
On-Screen Advertising
A 30 sec. on-screen ad was booked to screen on the premium screens at Reel Cinemas (The Dubai Mall) VOX Cinemas (City Centre Mirdif, Mall of the Emirates, Marina Mall Abu Dhabi and Yas Mall – Abu Dhabi), Roxy Cinemas (The Beach) and Oscar Cinema (Al Wahda Mall) for a period of 4 weeks – 20th September to 17th October 2018.
Off-Screen Advertising
A sampling stand was set up in the concourse area of Reel Cinemas – The Dubai Mall (in close proximity to the premium screens) over weekends 20th – 22nd September and 27th – 29th September 2018, and at VOX Cinemas – Mall of the Emirates (in close proximity to the lounge area of Theatre by Rhodes) over weekends 4th – 6th October and 11th – 13th October 2018.
Activation stand at Reel Cinemas – The Dubai Mall:
Activation stand at VOX Cinemas – Mall of the Emirates:
For more information on niche (luxury) audience targeting, refer to Cinema Remains an Important Touchpoint for Luxury Brands.
Examples of mass market sampling activities:
Contact a member of our sales team for more information on integrated cinema campaigns targeting both mass and niche cinema audiences.
Dyson, a British technology company known for the world’s most pioneering and advanced household appliances, recently booked an integrated cinema campaign with Motivate Val Morgan – through media agency Mindshare, for its Environmental Care product Dyson Pure Cool Link.
The campaign included a 30 sec. on screen ad – booked for a period of 4 weeks starting 20th September 2018 (on the Top Screens at Reel Cinemas – The Dubai Mall and Top Screen + Kids Screens at VOX Cinemas – Mall of the Emirates), and an engaging activation booth in the foyer area of Reel Cinemas – The Dubai Mall and concourse area of VOX Cinemas – Mall of the Emirates, over the weekend of 20th – 22nd September 2018.
On-Screen Ad:
Activation Booth at Reel Cinemas – The Dubai Mall:
Activation Booth at VOX Cinemas – Mall of the Emirates:
*In addition to the activation booth in the concourse area of VOX Cinemas- Mall of the Emirates, the brand hired promoters to distributed product flyers to cinemagoers.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact a member of our sales team for more information on integrated cinema campaigns.
McDonald’s – the second-largest fast food restaurant chain by number of locations in the world, recently booked an integrated cinema campaign through Motivate Val Morgan at VOX Cinemas – The Avenues Bahrain.
The McDonald’s integrated cinema campaign included:
On Screen Advertising
A 2-week 30sec. on screen cinema ad following the kids movie Peter Rabbit.
Off Screen Advertising
A 2x2m activation stand was on display at the cinema over the weekend of 29th – 31th March 2018 to promote McDonald’s Happy Meals.
Promoters at the stand also offered kids free face painting and colouring of Peter Rabbit artwork.
Cinevation
The first ever VOX Cinemas – The Avenues Bahrain Cinevation was executed from 30th – 31st March 2018 at all Peter Rabbit movie sessions. The Cinevations had a presenter interacting with the kids inside the cinemas – giving them a chance to win kids meals and Peter Rabbit toys.
While we await the official Cinevation video from McDonald’s, here’s some footage from one of the Cinevations carried out:
Interested in running a similar integrated cinema campaign in UAE, Lebanon, Oman, Egypt, Qatar, Bahrain or Kuwait? Contact a member of our sales team for more information.
