March 9, 2020
Motivate Val Morgan Cinema Update 2019
Since opening the doors to its first cinema in the capital city of Riyadh in 2018, Saudi movie-goers can’t seem to get enough of this unique entertainment platform.
The Kingdom had 6.6 million cinema visits in 2019, and the 2020 pipeline is on track to meet this growing demand, with new locations set to open in Jubail, Taif, Al-Ahsa, Dhahran, Hail and other cities across the Kingdom.
As for the rest of the region in 2019, cinema exhibitors continued to maintain steady growth by investing in the opening of new locations and growing their circuit of innovative cinema experiences.
2019 was also the first year to have nine films cross the billion-dollar milestone (globally), surpassing 2015’s and 2018’s record of five billion-dollar films. Additionally, Disney (not counting Marvel or Star Wars) saw four films cross US$1 billion (globally) – the studio’s highest amount in any calendar year.
Motivate Val Morgan witnessed an increase in integrated cinema campaign bookings in 2019 – covering both on and off screen advertising, and welcomed a range of first-time advertisers to our list of clients.
Cinema is undoubtedly the ultimate platform for memorable storytelling, for it helps advertisers target specific audiences, builds deeper audience engagement and delivers valuable incremental reach when added as part of a larger media mix.