From The Mandalorian and Grogu to Steven Spielberg’s Disclosure Day, Super Bowl 2026 movie trailers delivered an impressive preview of cinema’s biggest year
Super Bowl LX was a blockbuster night for Hollywood, with studios vying for coveted ad spots during television’s most-watched broadcast. Beyond the game — which saw the Seattle Seahawks face the New England Patriots at Levi’s Stadium in Santa Clara — the real showdown was on screen, as major trailers competed for audience attention.
Disney and Universal dominated the advertising landscape, showcasing their major 2026 releases. Warner Bros. notably skipped the main broadcast but used Animal Planet’s Puppy Bowl to promote Supergirl, while Sony remained absent from Super Bowl advertising altogether.
The Super Bowl 2026 Movie Trailers Lineup
Horror kicked off the promotional slate with Scream 7 (March 19), bringing back Neve Campbell and Courteney Cox alongside newcomers Isabel May and McKenna Grace. Paramount’s latest installment in the franchise, directed by Kevin Williamson, released its Big Game spot to build momentum for the imminent theatrical release.
Animation had a strong presence across multiple studios. Pixar’s Hoppers (19 March) showcased the studio’s latest original film featuring an ensemble cast including Jon Hamm, Bobby Moynihan, and Meryl Streep. Illumination countered with two major releases: The Super Mario Galaxy Movie (2 April), reuniting Chris Pratt and Anya Taylor-Joy, and Minions & Monsters (July 2).
The Michael Jackson biopic Michael (April 23) from Lionsgate featured another spot, with Jaafar Jackson portraying his legendary uncle under Antoine Fuqua’s direction. The film has generated significant conversation around its approach to the King of Pop’s complex legacy.
Amazon MGM Studios showcased Project Hail Mary (March 19), the Andy Weir adaptation directed by Phil Lord and Christopher Miller, starring Ryan Gosling in what the studio positions as a major spring release. The Final Trailer debuted before kickoff.
Lucasfilm and Disney promoted The Mandalorian and Grogu (May 21), Jon Favreau’s feature film continuation of the Disney+ series that brings Baby Yoda to the big screen. The spot featured Pedro Pascal alongside newcomers Sigourney Weaver and Jeremy Allen White.
Steven Spielberg’s Disclosure Day (June 11) from Universal received prominent placement with its Big Game spot. The sci-fi thriller starring Emily Blunt and Josh O’Connor represents Spielberg’s return to the alien encounter genre that defined much of his early career.
Industry Context
This year’s slate showcases the full spectrum of theatrical releases: major franchises and sequels alongside original concepts like Hoppers and Disclosure Day. The strong animation presence underscores family audiences’ importance to box office success, while the genre diversity—from horror to sci-fi to biopics—reflects the breadth of 2026’s theatrical calendar. The Super Bowl trailers offer a compelling preview of what promises to be one of cinema’s most varied years in recent memory.
Sources: Discussingfilm, Rotten Tomatoes
Related Articles:
Why 2026 Will Be Cinema’s Biggest Family Celebration Yet
2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region