As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate and Motivate Val Morgan recently concluded the distribution of Lions won by 5 creative agencies based in the UAE at this year’s Cannes Lions Festival – which took place in June 2018 in Cannes, France.
Creative heads and their respective teams from this year’s winning agencies gathered at Motivate Offices in Dubai Media City for an evening of networking over refreshments, followed by the Awards distribution, where they received their respective Lions from Ian Fairservice – Managing Partner and Group Editor in Chief at Motivate, and Avinash Udeshi – Chief Operating Officer at Motivate Val Morgan.
This year, the UAE won a total of 12 Lions – 3 Gold, 2 Silver and 7 Bronze Lions.
We at Motivate and Motivate Val Morgan warmly congratulate all winning agencies and look forward to more UAE wins at next year’s Cannes Lions International Festival of Creativity.
Reel Cinemas opened its brand new six-screen Cineplex at The Springs Souk on 2nd September 2018.
The cineplex has been designed with families in mind, featuring a dedicated screen for little ones – Reel Junior. There are beanbag seats for children to sit back and enjoy the movie, while parents can watch in peace from the back row.
The cinema also has a party room that can accommodate up to 40 people with direct access to the Reel Junior screen, allowing young film buffs to feel like VIPs on their special day.
It’s the latest offering from Reel Cinemas, which has launched several unique movie-going experiences in Dubai this year. At the start of the year, Reel partnered with celebrity chef Guy Fieri to launch the region’s first licensed dine-in cinema. Located in Jebel Ali Recreation Club, it also has its own separate restaurant.
Reel also opened a licensed cinema in the Rove Downtown hotel. The cozy boutique cinema shows blockbuster hits as well as regional releases, and serves up interesting popcorn flavours such as wasabi and strawberries and cream.
More recently, Reel partnered with a Korea-based tech company to bring ScreenX, a 27-degree cinema experience, to the region. Located at The Dubai Mall, the panoramic screen wraps around the walls either side of the cinema seats, leaving movie-goers feeling like they’re inside the film.
For more information, visit the Reel Cinemas website.
Sources: Reel Cinemas and What’s On Dubai
Captain Marvel is on the cover of Entertainment Weekly’s latest issue, and we’ve got the first look at Brie Larson’s part-Kree, part-human hero. Audiences briefly saw Captain Marvel’s symbol in the end-credits scene of Avengers: Infinity War, but come March 2019, the Air Force pilot with alien powers will be getting her own origin story.
Photo Credit: Entertainment Weekly
Not only is Captain Marvel the first solo, female-led movie in the Marvel Cinematic Universe (MCU), but it’s an introduction to the most powerful hero the MCU has ever seen.
Set in the 1990s – another Marvel first, Captain Marvel follows Danvers as she becomes one of the universe’s most powerful heroes after earth gets involved in a galactic war between alien races. Larson leads an all-star cast that includes Annette Bening, Gemma Chan, Colin Ford, Mckenna Grace, Robert Kazinsky, Jude Law, Lashana Lynch, Ben Mendelsohn, Chuku Modu, Algenis Perez Soto, Vik Sahay and Rune Temte.
Expect to see a few actors from previously released movies in the MCU, including Clark Gregg as Phil Coulson, Djimon Hounsou as Korath, Samuel L. Jackson as Nick Fury and Lee Pace as Ronan the Accuser.
The Captain Marvel costume is largely what fans likely expected from the Marvel Studios movie. Like the designs of fellow MCU heroes, it honors the comic book character while also adapting the costume so that it works in a live-action film. As seen by the second photo, which appears to be a still from the film, Captain Marvel’s costume will have slightly less vibrant colors in the movie than on the EW cover. While fans might like the vibrancy of the magazine cover, it’s unrealistic for a fight suit to remain as clean as shiny as that.
Photo Credit: Chuck Zlotnick/Marvel Studios
The film sidesteps the traditional origin-story template, and when it begins, Carol already has her powers. She’s left her earthly life behind to join the elite military team Starforce on the Kree planet of Hala. Directors Anna Boden and Ryan Fleck describe Starforce as the SEAL Team Six of space.
Photo Credit: Chuck Zlotnick/Marvel Studios
Jude Law plays the commander of Starforce, who views Carol as a mentee and pet project. “These extraordinary powers she has, he sees them as something of a blessing and something that she has to learn how to control,” Law says. “That’s a motif throughout the piece, the element of learning to control one’s emotions and to use your powers wisely.”
Photo Credit: Chuck Zlotnick/Marvel Studios
The film also introduces one of Marvel comics’ nastiest and most notorious baddies: the Skrulls. Ben Mendelsohn plays their leader, Talos, seen here in all his bright-green glory. But he’s got another face, too…
Photo Credit: Chuck Zlotnick/Marvel Studios
As any Marvel comics fan knows, the Skrulls are especially dangerous because of their unparalleled ability to shape-shift. On Earth, Mendelsohn’s Talos goes undercover as a human working within S.H.I.E.L.D. (seen here with directors Fleck and Boden). “It’s not easy being green,” Mendelsohn quips.
Photo Credit: Chuck Zlotnick/Marvel Studios
MCU fans have met the Kree race before in Guardians of the Galaxy, and two familiar faces — Hounsou’s Korath and Lee Pace’s Ronan the Accuser — will appear in Captain Marvel. In Guardians, Ronan is an outcast with extremist views, but here, he’s still a high-ranking member of Kree society.
Photo Credit: Chuck Zlotnick/Marvel Studios
Back on Earth, the 1990s are in full swing. Expect plenty of era-appropriate references — and fashion, judging by Carol’s Nine Inch Nails T-shirt.
Photo Credit: Chuck Zlotnick/Marvel Studios
Captain Marvel marks Samuel L. Jackson’s ninth appearance as Nick Fury, but this Nick is a lowly S.H.I.E.L.D. desk jockey (who hasn’t yet met any superheroes). He’s younger than we’ve ever seen him (Jackson was digitally de-aged for the role), and perhaps most shocking of all, he’s missing his signature eyepatch.
Photo Credit: Chuck Zlotnick/Marvel Studios
Even before she became Captain Marvel, Carol was an accomplished Air Force pilot, and Larson spent time with actual pilots for research.
Photo Credit: Chuck Zlotnick/Marvel Studios
The film also introduces Lashana Lynch as Maria Rambeau, one of Carol’s oldest friends. She’s a top-notch Air Force pilot with the call sign “Photon,” and she’s also a single mother to a young daughter.
Photo Credit: Chuck Zlotnick/Marvel Studios
Watch the first trailer for Captain Marvel:
MCU Key Release Dates:
Sources: Entertainment Weekly, ScreenRant, gadgets.ndtv, E News, Marvel and YouTube
Back in December 2017, Saudi Arabia announced the lift of a 35-year-old ban on commercial theaters as part of the country’s 2030 vision to modernize and move the country forward.
In April 2018, Saudi Arabia’s first cinema (operated by AMC Entertainment) was launched, followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall –featuring an IMAX, 2 VOX Kids and 1 VIP screen.
As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom.
The first advertisers to book on-screen ads through Motivate Val Morgan at VOX Cinemas – Riyadh Park Mall were recognized and awarded certificates for embracing the medium and including cinema as part of their media mix in Saudi Arabia:
HotelsCombined
The First Advertiser in Saudi Arabia
Agency – Adcomm
Campaign Start Date – 10th May 2018
Campaign End Date – 04th July 2018
General Motors Overseas Distribution LLC for Chevrolet & GMC Yukon
The First Advertiser in the Automobile Category
Agency – Carat Middle East
Campaign Start Date – 10th May 2018
Campaign End Dates– 18th July 2018 (Chevrolet) and 04th July 2018 (GMC Yukon)
Emirates Airlines
The First Advertiser in the Airline Category
Agency – Havas Media Middle East
Campaign Start Date – 24th May 2018
Campaign End Date – 06th June 2018
Landmark Retail Investment for Homecentre
The First Advertiser in the Furniture and Furnishing Category
Agency – OMD KSA
Campaign Start Date – 24th May 2018
Campaign End Date – 06th June 2018
Tawuniya
The First Advertiser in the Insurance Provider Category
Agency – OMD KSA
Campaign Start Date – 07th June 2018
Campaign End Date – 01st August 2018
Richemont (Dubai) FZE for Cartier
The First Advertiser in the Luxury Jewellery Category
Agency – MediaCom UAE
Campaign Start Date – 14th June 2018
Campaign End Date – 20th June 2018
ADIDAS
The First Advertiser in the Sports Performance and Lifestyle Category
Agency – Spark Foundry MENA
Campaign Start Date – 14th June 2018
Campaign End Date – 08th August 2018
Huawei
The First Advertiser in the Mobile Category
Agency – Initiative Media ME
Campaign Start Date – 05th July 2018
Campaign End Date – 30th January 2019
NETFLIX for Sacred Games S1
The First Advertiser in the Entertainment on Demand Category
Agency – MEC KSA
Campaign Start Date – 05th July 2018
Campaign End Date – 18th July 2018
Majid Al Futtaim Properties LLC for MAF Properties Community
The First Advertiser in the Real Estate Category
Campaign Start Date – 24th May 2018
Campaign End Date – 18th July 2018
Dubai Corporation for Tourism & Commerce
The First Advertiser in the Tourism Category
Agency – Starcom UAE
Campaign Start Date – 02nd August 2018
Campaign End Date – 22nd August 2018
Binzagr CO-RO LTD for Suncola
The First Advertiser in the F&B Category
Agency – OMD KSA
Campaign Start Date – 30th August 2018
Campaign End Date – 03rd October 2018
Saudi Telecom Company (STC)
The First Advertiser in the Telecommunications Category
Agency – UM7
Campaign Start Date – 20th September 2018
Campaign End Date – 29th September 2018
Alshaya International Trading Company KSA for IHOP
The First Advertiser in the Restaurant and Café Category
Agency – BPG MAX
Campaign Start Date – 23rd September 2018
Campaign End Date – 29th September 2018
Toshiba
The First Advertiser in the Electronics Category
Agency – Equation Media
Campaign Start Date – 11th October 2018
Campaign End Date – 07th November 2018
Rado
The First Advertiser in the Watches Category
Agency – BPG MAX
Campaign Start Date – 15th November 2018
Campaign End Date – 12th December 2018
Glade Air Freshener
The First Advertiser in the Home Care Category
Agency – PHD
Campaign Start Date – 13th December 2018
Campaign End Date – 09th January 2019
The First Advertiser in the Technology Category
Agency – OMD
Campaign Start Date – 20th December 2018
Campaign End Date – 24th April 2019
Dubai Shopping Festival
The First Advertiser in the Events, Exhibitions & Conference Category
Agency – Starcom
Campaign Start Date – 20th December 2018
Campaign End Date – 16th January 2019
Olite & Afia International Company
The First Advertiser in the Healthy Cooking Oil Category
Agency – Starcom Jeddah
Campaign Start Date – 18th March 2019
Campaign End Date – 24th March 2019
Downy, P&G
The First Advertiser in the Fabric Softener Category
Agency – Starcom Jeddah
Campaign Start Date – 20th June 2019
Campaign End Date – 03rd July 2019
Motivate Val Morgan warmly congratulates the advertisers highlighted above, and encourage other advertisers in specific categories – who are yet to advertise on cinema screens in Saudi Arabia, to get in touch with a member of our sales team for more information on advertising opportunities.
Four interesting campaigns are presently screening across our cinema network in Oman.
National Museum
The National Museum in Oman booked a 35 sec. ad – following the movie Mission: Impossible – Fallout, at VOX Cinemas – City Centre Muscat and City Centre Qurum.
Oman Hotels
Oman Hotels booked a 45 sec. ad on all screens at VOX Cinemas -Shatti for a period of 5 weeks and MAX and IMAX screens at City Centre Muscat and City Centre Qurum for a period of 4 weeks.
Start Date: 2nd August 2018
As Seeb International School
As Seeb International School booked a 30 sec. ad on the MAX screen and screens 3,4,9 and 10 at VOX Cinemas – City Centre Muscat for a period of 4 weeks
Start Date: 18th August 2018
Royal Opera House Muscat
Royal Opera House Muscat booked a 30 sec. ad for 37 weeks on MAX and IMAX screens at VOX Cinemas – City Centre Muscat and City Centre Qurum.
Start Date: 23rd August 2018
Here are three interesting campaigns that screened across our cinema network in Oman in 2017:
Oman Arab Bank
Oman Arab Bank advertised several of their banking products/services in cinema – the latest being their simplified digital banking app.
Screened at:
VOX Cinemas – City Centre Muscat and City Centre Qurum
City Cinema – Sohar, Salalah, Sur and Buraimi
* All screens – last spot in the normal on-screen ad presentation
Campaign duration:
15 Sec. Commercial for a period of 34 weeks (13/4/2017 – 3/1/2018)
Off-screen advertising:
2 LED boards in Foyer area of City Centre Muscat and 1 LED board in Foyer area of City Centre Qurum
2 LED boards in Foyer area of VOX Cinemas City Centre Muscat featuring Oman Arab Bank
LED board in Foyer area of VOX Cinemas City Centre Qurum featuring Oman Arab Bank
Other banks in Oman that have previously advertised with Motivate Val Morgan:
*securing the SOLUS ad spot (playing right after the Motivate Val Morgan ad presentation)
Atana Hotels – Musandam
Atana Hotels Musandam – located in the northern tip of the Musandam peninsular (bordering United Arab Emirates), screened a promotional ad in cinema.
Screened at:
VOX Cinemas – City Centre Muscat and City Centre Qurum
*All screens
Campaign duration:
60 Sec. Commercial for a period of 17 weeks (31/8/2017 – 27/12/2017)
Royal Opera House Muscat
The Royal Opera House Muscat advertised in cinema – promoting ballet and other performances which took center stage in 2017.
Screened at:
VOX Cinemas – City Centre Muscat (MAX screen) and City Centre Qurum (IMAX screen)
Campaign duration:
30 Sec. Commercial for a period of 37 weeks (13/8/2017 – 16/5/2018)
Interested in launching similar cinema campaigns? Contact a member of our sales team for more information.
A new luxury cinema experience awaits movie-goers at Reel Cinemas – The Dubai Mall. A never-before concept has been unveiled, offering cinemagoers a new experience that raises industry benchmarks.
Set to personally pamper every filmgoer, with several upscale amenities, the ultimate movie-star experience awaits at the Platinum Movie Suites of Reel Cinemas – The Dubai Mall!
With luxurious pod-style seating, guests can enjoy unrivalled privacy, together with savoring five-star gourmet choices – all fresh and made to order – Reel Cinemas new Platinum Movie Suites are the perfect venue for those looking for a deluxe experience.
The partnership between Reel Cinemas and CJ 4DPLEX, has resulted in the launch of Screen X at The Dubai Mall – a new and mind-blowing kind of cinema experience.
Screen X is the first multi-projection system in the world to provide cinemagoers with a 270-degree panoramic view, and The Dubai Mall venue is now one of a select few in the Middle East, with just 142 currently existing around the world.
Projected onto three walls, specific sections of the footage being shown are expanded to produce an immersive image that brings new meaning to the term ‘widescreen’.
For more information, visit the Reel Cinemas website.
Contact a member of our sales team for cinemas advertising opportunities at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club and Rove Downtown.
Sources: albawaba (Business) and The National (Lifestyle)
Cinema provides access to ‘hard to reach audiences‘, and has proven to ‘deliver captive and attentive audiences‘.
With a diverse slate of content to suit all demographics, there’s something for everyone this September:
The Nun
A priest with a haunted past and a novice on the threshold of her final vows are sent by the Vatican to investigate the death of a young nun in Romania and confront a malevolent force in the form of a demonic nun.
Starring: Taissa Farmiga, Bonnie Aarons and Jonny Coyne
Release Date: 06th September 2018
Alpha
In the prehistoric past, a young man struggles to return home after being separated from his tribe during a buffalo hunt. He finds a similarly lost wolf companion, and starts a friendship that would change humanity.
Starring: Kodi Smit-McPhee, Morgan Freeman and Natassia Malthe
Release Date: 06th September 2018
Luis & the Aliens
A 12-year-old boy embarks on a wild quest to help three tiny extraterrestrials return to their huge mother ship.
Starring: Callum Maloney, Dermot Magennis and Ian Coppinger
Release Date: 06th September 2018
The Predator
When a young boy accidentally triggers the universe’s most lethal hunters’ return to Earth, only a ragtag crew of ex-soldiers and a disgruntled science teacher can prevent the end of the human race.
Starring: Yvonne Strahovski, Olivia Munn, Jacob Tremblay
Release Date: 13th September 2018
Johnny English Strikes Again
After a cyber-attack reveals the identity of all of the active undercover agents in Britain, Johnny English is forced to come out of retirement to find the mastermind hacker.
Starring: Rowan Atkinson, Emma Thompson and Olga Kurylenko
Release Date: 20th September 2018
Smallfoot
A Yeti named Migo stirs up his community when he discovers something that he didn’t know existed – a human.
Starring: Zendaya, Channing Tatum and James Corden
Release Date: 27th September 2018
Night School
A man’s life takes an unexpected turn when he accidentally blows up his place of employment. Forced to attend night school to get his GED, he must now deal with a group of misfit students and a feisty teacher who doesn’t think he’s too bright.
Starring: Kevin Hart, Tiffany Haddish and Keith David
Release Date: 27th September 2018
The House with a Clock in its Walls
Ten-year-old Lewis goes to live with his uncle in a creaky old house that contains a mysterious tick-tock noise. When Lewis accidentally awakens the dead, the town’s sleepy facade magically springs to life with a secret world of witches and warlocks.
Starring: Cate Blanchett, Jack Black and Kyle MacLachlan
Release Date: 27th September 2018
Sui Dhaaga: Made in India (Hindi)
An unemployed small-town man defies all odds and naysayers and starts his own garment business. It is a heart-warming story of pride and self-reliance, rooted in the heart of India.
Starring: Anushka Sharma, Varun Dhawan, Govind Pandey
Release Date: 28th September 2018
Need a campaign that delivers a guaranteed audience? Then cinema is the place to be!
Contact a member of our sales team for more information on upcoming cinema advertising opportunities.
NESCAFÉ – coffee brand made by Nestlé, launched a new product NESCAFÉ 3 in 1 Ice at Reel Cinemas – The Dubai Mall over the first weekend in August (Thursday 2nd to Saturday 4th) 2018.
A fun and creative summer themed activation/sampling stand was set up in the foyer area of the cinema (in front of the self-service machines for ticket purchasing and digital screen displaying movie timings), with promoters sampling the new product of NESCAFÉ to eager moviegoers.
Beat the thirst this summer with your favorite NESCAFÉ 3 in 1 Ice – the perfect coffee drink to enjoy while having fun with friends. It is the perfect blend of coffee, sugar and coffee creamer for the coolest coffee drink, best enjoyed cold.
A sampling activation is a great way to engage cinemagoers!
Want to know more on how cinema sampling activations can help move your brand closer to its target audience?
Contact a member of our sales team for more information.
VOX Cinemas has opened a brand new cinema at Muscat Grand Mall (MGM)!
On Wednesday 8th August 2018, the old 2 screen VOX Cinemas at MGM closed and a brand new VOX Cinemas was unveiled.
The new VOX Cinemas at MGM is now home to 5 screens with a total seating capacity of 474 seats. The cinema also features a VOX MAX screen and the first ever VOX Kids cinema experience in Oman .
VOX Cinemas – MGM is the first cinema (out of the 9 previous City Cinema locations) to receive a new look and feel since its re-branding.
VOX Cinemas presently operates 11 cinemas across Oman – 7 cinemas in Muscat (City Centre Muscat, City Centre Qurum, Shatti, Ruwi, Azaiba, MGM and Panorama) and 1 cinema each in Sohar, Sur, Salalah and Buraimi.
Contact a member of our sales team in Oman for more information on advertising opportunities at VOX Cinemas – MGM.
Cinema connects with families by reaching parents and children in a shared premium environment!
Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.
As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.
Kids/Family movies have also proven to be high performers in the past:
Each year, over 15+ blockbuster kids movies are released in the UAE
On average, blockbuster kids movies do 250K admissions in the UAE
Four Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2016
Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017
Incredibles 2 – which released on 14th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.
Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:
The House with a Clock in its Wall
Starring – Cate Blanchett, Jack Black, Kyle MacLachlan
Release Date – 20th September 2018
Smallfoot
Starring (voice) – Zendaya, Gina Rodriguez, Channing Tatum
Release Date – 27th September 2018
Goosebumps 2: Haunted Halloween
Starring – Madison Iseman, Wendi McLendon-Covey, Ken Jeong
Release Date – 11th October 2018
Mowgli
Starring – Benedict Cumberbatch, Cate Blanchett, Christian Bale
Release Date – 18th October 2018
The Grinch
Starring (voice) – Benedict Cumberbatch
Release Date – 8th November 2018
The Nutcracker and the Four Realms
Starring – Keira Knightley, Helen Mirren, Mackenzie Foy
Release Date – 8th November 2018
Ralph Breaks the Internet
Starring (voice) – Gal Gadot, Kristen Bell, Mandy Moore
Release Date – 22nd November 2018
Spider-Man: Into the Spiderverse
Starring (voice) – Nicolas Cage, Hailee Steinfeld, Kimiko Glenn
Release Date – 13th December 2018
Mary Poppins Returns
Starring – Emily Blunt, Meryl Streep, Julie Walters
Release Date – 27th December 2018
Contact a member of our sales team for more information on cinema advertising opportunities.
Sources: MVM/IPSOS Report, MVM Analysis, YouTube and IMDb
