ScreenX is the new immersive theatre experience with 270 – degree views over three walls promises to bring a new dimension to UAE Cinema!
A new partnership between Reel Cinemas – Dubai entertainment company operated by Emaar – and CJ 4DPLEX, has resulted in the announcement that a new kind of cinema experience is to open at The Dubai Mall later this year.
Known as ScreenX, it’s the first multi-projection system in the world to provide cinemagoers with a 270-degree panoramic view, and The Dubai Mall venue will become one of a select few in the Middle East, with just 142 currently existing around the world.
The concept was created six years ago by CJ CGV, a South Korean tech company, as one of a new wave of sensory cinematic experiences, such as 4DX, which incorporates motion and environmental effects, like being splashed with water or your seat moving in tandem with the action on screen.
Projected onto three walls, specific sections of the footage being shown are expanded to produce an immersive image that brings new meaning to the term ‘widescreen’.
Reel Cinemas already runs the first dine-in cinema concept in the UAE, at Dubai’s Jebel Ali Recreation Club, as well as what it refers to as a ‘Boutique Cineplex’ at Dubai Marina Mall.
An opening date for ScreenX at Reel Cinemas – The Dubai Mall is yet to be announced.
Sources: The National (Lifestyle) and TheScreenX (YouTube Channel)
Here are some interesting on-screen cinema campaigns screening across the Motivate Val Morgan cinema circuit in UAE, Oman, Bahrain and Saudi Arabia:
Atlantis
The ad was booked to follow the movie Deadpool 2 (for as long as the movie screens in cinema) at VOX Cinemas – Mall of the Emirates, Reel Cinema – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
The ad was booked to follow the movie Incredibles 2 (for as long as the movie screens in cinema) at VOX Cinemas – Mall of the Emirates, Reel Cinema – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Wild Wadi
The ad was booked to screen from 17th May to 20th June 2018 on selected screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif and Mercato Mall.
Jumeirah
The Ramadan ad by Jumeirah was booked to screen from 17th May to 20th June 2018 on selected screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif and Mercato Mall.
London Dairy
The ad was booked to follow the movie Solo: A Star Wars Story (for as long as the movie screens in cinema) at VOX Cinemas – Marina Mall Abu Dhabi, Yas Mall Abu Dhabi, Mall of the Emirates, City Centre Mirdif, Burjuman, Cineplex Grand Hyatt and Reel Cinemas – The Dubai Mall and Dubai Marina Mall.
Home Centre
The Home Centre Ramadan ad was booked to screen from 24th May to 6th June 2018 on all screens at VOX Cinemas – Riyadh Park Mall (Saudi Arabia).
Chanel
The Bleu by Chanel ad was booked to screen from 31st May to 27th June 2018 on the Top Screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Yas Mall Abu Dhabi, Reel Cinemas – The Dubai Mall and Roxy Cinemas – City Walk.
Adidas
The latest Adidas commercial featuring popular football players such as Lionel Messi, Mohamed Salah and Neymar, was booked to screen from 5th June to 16th July 2018 on the Top Screens of VOX Cinemas – Yas Mall Abu Dhabi, Marina Mall Abu Dhabi, Mall of the Emirates, City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Cartier
Cartier booked a campaign to screen from 14th June to 27th June 2018 at Roxy Cinemas – Boxpark and City Walk, VOX Cinemas – Marina Mall Abu Dhabi, Mall of the Emirates and Mercato Mall, Riyadh Park Mall (Saudi Arabia) and The Avenues (Bahrain) and Reel Cinemas – The Dubai Mall.
Double Tree by Hilton
Double Tree by Hilton booked a campaign from 14th June to 27th June at Cinemacity, VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall Abu Dhabi, Roxy Cinemas – City Walk, Oscar Cinema – Al Wahda Mall and Cine Royal Cinema – Dalma Mall.
Oman Tourism College
The campaign from Oman Tourism College was booked to screen for a period of one week from the day of EID 2018 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Salalah, Sur, Sohar and Buraimi.
Splash
Splash booked a campaign for a period of two weeks from the day of EID 2018 – following the movie Race 3 (Hindi), at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall in Ras Al Khaimah and Cine Royal Cinema – Ruwais Mall.
Toyota
The Toyota Rush campaign was booked for a period of two weeks from the day of EID 2018 – following the movie Race 3 (Hindi), at Cine Royal – Dalma Mall, Oscar Cinema – Al Shaab Village and VOX Cinemas – Burjuman, Cineplex Grand Hyatt and City Centre Deira.
Interested in launching an on-screen cinema campaign?
Contact a member of our Sales Team for more information on cinema advertising opportunities in UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait.
The forthcoming female-led installment in the Ocean’s franchise, will arrive in cinema on 21st June 2018 with a stiletto-stomping bang!
Ocean’s 8 – the spinoff to the Ocean’s Eleven trilogy directed by Steven Soderbergh, will put eight women at the helm of the heist thriller.
Directed by Gary Ross and featuring a stellar cast (which includes a number of award winners) such as Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sara Paulson, Helena Bonham Carter, Rihanna and Awkwafina, the film will be the ultimate female-centric cinema event of the year.
Photo by Barry Wetcher – © 2016 Warner Bros. Entertainment Inc
Movie Plot:
Debbie Ocean (Sandra Bullock), younger sister of the late Danny Ocean, spends five years, eight months and twelve days in prison planning a heist. Convincing her partner-in-crime and friend Lou (Cate Blanchett) to take part in her heist, Debbie proceeds to recruit jewellery maker Amita (Mindy Kaling) profiteer Tammy (Sarah Paulson) street hustler Constance (Awkwafina), computer cracker Leslie a.k.a. Nine Ball (Rihanna) and fashion designer Rose Weil (Helena Bonham Carter). In a flashback, it is revealed that Debbie’s ex-lover, Claude Becker (Richard Armitage) had involved her in a fraud scheme and then testified against her, sending her to prison. As payback, Debbie chooses Becker to be the scapegoat for the plot to steal the Toussaint, a $150 million necklace, at New York City’s star-studded annual Met Gala.
Using celebrity actress Daphne Kluger (Anne Hathaway) as an unwitting mule, the crew successfully substitutes a fake necklace prepared by Tammy for the real necklace, and sells the diamonds in small portions through various intermediaries. It is revealed that Daphne had caught on to the plot and became a willing accomplice out of a need for female friendship. She successfully plants evidence in Becker’s residence to set him up as a suspect in insurance investigator John Frazier’s (James Corden)fraud probe. Free from suspicion, Debbie and Lou disclose to the crew that they had stolen more items than just the necklace during the commotion at the Met museum. The remaining proceeds are used to increase everyone’s share of the take, leading to a montage of each crew member living their best life. Debbie visits her brother’s grave and drinks an olive martini, claiming he would have loved the heist.
Trailer:
For brands wanting to target female audiences, here’s your best opportunity!
Advertise alongside this bold, funny and joyous crime comedy – guaranteed to usher in large female audiences, releasing across cinemas on Thursday 21st June 2018.
Contact a member of our Sales Team to book a campaign today!
In today’s technology-saturated culture of smartphones, tablets and online streaming channels, the ability to choose entertainment at one’s fingertips is redefining how media is consumed, and advertisers are increasingly facing challenges to connect and engage with consumers.
Struggling to reach your target audience?
Cinema advertising helps advertisers reach an attentive and engaged audience, and is the ultimate platform for memorable storytelling.
Check out Motivate Val Morgan’s Cinema Update for 2017, and make cinema an integral part of your media plan!
Motivate Val Morgan at a Glance
Contact a member of our Sales Team for more information on cinema advertising opportunities over Q3 and Q4 2018.
Get excited! A bunch of new trailers have dropped and here’s a look into what to expect over the months ahead:
Incredibles 2
The sequel we’ve all been waiting for has released a new trailer with more of the adorable Jac-Jack and his superpowers.
The movie is scheduled to release on 14th June 2018.
Ocean’s 8
Feast your eyes upon the latest trailer of the female-led reboot starring: Sandra Bullock, Cate Blanchett, Rihanna and Anne Hathaway.
The movie is scheduled to release on 21st June 2018.
Ant-Man and the Wasp
Marvel has released a new clip from the upcoming Ant-Man and the Wasp blockbuster – giving us a great look at the movie’s ensemble cast and its mysterious villain.
The movie is scheduled to release on 5th July 2018.
Mission: Impossible – Fallout
Watch Tom Cruise perform his most dangerous stunt yet in this sequel. Fallout will be the sixth entry in the Mission: Impossible franchise, and like 2015’s Rogue Nation it is directed by Christopher McQuarrie.
The movie is scheduled to release on 26th July 2018.
Mile 22
Watch the first trailer for Lone Survivor and Deepwater Horizon filmmaker Peter Berg’s new thriller Mile 22 – starring Mark Wahlberg, Lauren Cohan and John Malkovich.
The movie is scheduled to release on 30th August 2018.
Night School
Kevin Hart is heading back to school in the new Night School trailer. This comedy follows a group of misfits who are forced to attend adult classes in the longshot chance they’ll pass the GED exam.
The movie is scheduled to release on 27th September 2018.
Mowgli
There are few stories as lasting as The Jungle Book – the tale of a boy raised by wolves, that have been adapted to multiple formats. Mowgli is a dark adaptation of The Jungle Book directed by Andy Serkis, and features a lot of famous voices which include Christian Bale, Cate Blanchett, and Benedict Cumberbatch.
The movie is scheduled to release on 18th October 2018.
Bohemian Rhapsody
This is our first look at Bohemian Rhapsody – the long-in-the-works biopic of Freddie Mercury, starring Rami Malek (as Queen), Mike Myers and Joseph Mazzallo.
The movie is scheduled to release on 1st November 2018.
Don’t miss out on advertising your brand alongside these movies!
Contact a member of our Sales Team for more information on cinema advertising opportunities.
Ooredoo – international telecommunications company that provides mobile, wireless, wireline, and content services in the Middle East, Europe and Asia, including Algeria, Indonesia, Iraq, Kuwait, Myanmar, Maldives, Oman, Palestine, Qatar and Tunisia, recently booked a 3 x 4m LED Board at VOX Cinemas – City Centre Muscat in Oman for a period of 2 years.
The LED Board was specifically built for the telecommunications company, who also booked the ‘Silence your Mobile Phone’ spot at all VOX locations in Oman (City Centre Muscat, City Centre Qurum, Shatti, Ruwi, Azaiba, MGM, Panorama, Sohar, Sur, Salalah and Buraimi) for a period of 2 years.
At present, the following commercial is screening across all VOX locations in Oman – while we await the material for the ‘Silence your Mobile Phone’ commercial:
Ooredoo has also signed a ticket deal with VOX Cinemas in Oman for Ooredoo Mondays – available exclusively to Ooredoo mobile customers, where cinemagoers can enjoy 2 cinema tickets for the price of 1 cinema ticket.
Visit the VOX Cinemas Oman website for more information on Ooredoo Mondays.
Interested in a cinema similar campaign? Contact a member of our Sales Team for more information on a variety of cinema advertising opportunities across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
It’s that time of the year again! The biggest and most prestigious festival of creativity – the Cannes Lions International Festival of Creativity, will kick-off in less than 2 weeks.
As the official representative of Cannes Lions in the UAE, Motivate Val Morgan strives to bring you the very latest from the desks of Cannes Lions.
The 2018 Programme is Now Live!
This year’s Cannes Lions Programme features more brands than ever, hot topic debates, power hours, gameshows, interactive sessions, creative legends on stage, five days of innovation and much, much more.
Explore the programme
More Speakers Confirmed
Hundreds of world-class thinkers, award-winning creatives and brand marketing leaders from across the globe have already been confirmed as Cannes Lions 2018 speakers. They’re ready to inspire you across the nine content tracks.
Look who’s talking
2018 Jury Members Announced
413 jury members have been chosen to award and celebrate the best creative work from around the world.
This year’s juries are composed of individuals from 50 countries, including for the first-time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46% female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.
See who’ll be judging this year
Introducing ‘The Work’
The best creative work deserves its own space. Introducing The Work: a new online space for all Cannes Lions winning creativity since 2001 – including all 2018 entries.
Share ideas. Remind yourself of the best – so you can do better. Research a sector or brand – fast. Or just to explore for inspiration, to crack that uncrackable brief.
Reserve your free trial
Make New Contacts at Every Turn
The Cannes Lions community represents the industry at all levels – and provides ample opportunity to make new contacts. Whether it’s on the beach, at the bar, or at one of the Festival’s daily networking events, you’re sure to meet the people you want to talk to.
Find out more about networking
Make the Case to Come to Cannes – Convince the CFO Kit
We don’t need to convince you that Cannes Lions is the year’s unmissable communications festival. It’s the only global meeting place for the whole marketing and creative communications industry after all!
But, it’s sometimes hard to make the case to those that control the budgets. To help, Cannes Lions have created the ultimate ‘convince the CFO’ kit, packed with resources that will help your discussion.
Get the kit
The Cannes Lions App is Live!
The Cannes Lions App puts the Festival firmly in the palm of your hand. From mind-opening talks in the Palais to out-there experiences at the Festival Fringe, there’s more to do than ever and we’re making it as simple as possible for you to curate your own week.
Available to download now for iOS and Android
Download the App
Eating in Cannes
This year, Cannes Lions, the City of Cannes and local restaurants have teamed up to create great value, fixed-price lunch deals during the festival week.
Explore the restaurants
This year’s Cannes Lions Festival will run from 18-22 June 2018.
Further information can be found at www.canneslions.com
Source: Cannes Lions
Ski Dubai – developed by Majid Al Futtaim Group, is located at Mall of the Emirates and is the first Indoor Ski Resort in the Middle East.
Ski Dubai offers an unforgettable snow experience for the entire family from skiing, snowboarding and tobogganing or just playing in the snow. The indoor ski resort covers an amazing 34,300 SQM – of which 26,700 SQM is covered with real snow all year round.
Motivate Val Morgan has been the official advertising partner of Ski Dubai since October 2017, and recently, Etisalat booked a swyp campaign through Initiative Abu Dhabi which included:
Other advertising options available at Ski Dubai are as follows:
Warm Area Advertising
Cold Area Advertising
Contact a member of our sales team, for more information on advertising opportunities at Ski Dubai – Mall of the Emirates, Dubai.
Cannes Lions has announced the 20 participants taking part in this year’s See It Be It programme, an increase of five participants on previous years. Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and enable them to become the drivers for change in their respective regions and throughout the industry by providing access to high-profile leaders, executive coaching and mentoring opportunities with senior figures from across the industry.
“This initiative was launched to address the issue of gender disparity in the senior levels of the creative industry. While there has been some progress, the dial is moving far too slowly and by supporting exceptional female talent we believe we’ll help shift the balance. Over the years of running See It Be It we have been absolutely blown away by the power of the community of women that have been involved with the programme, so many of whom have gone on to become advocates for change and role models for the next generation. This year, the quantity and quality of applications has led us to add five additional places,” said Louise Benson, Cannes Lions’ Executive Lead on See It Be It.
“The programme brings them together to learn from current industry leaders and one another. And this year we have a fantastic partner in Spotify to help enhance the experience and expand it beyond the onsite experience at Cannes Lions.”
As special guests of Cannes Lions, the group receives a curated programme of events including executive training, creative masterclasses, an insider tour of a Cannes Lions jury room, exclusive networking opportunities and mentoring from some of the most successful leaders in the global branded communications industry. Travel, accommodation and a Complete Festival pass are also included for a career changing experience.
This year’s See It Be It Ambassador, Chloe Gottlieb, Chief Creative Officer, R/GA will lead the group onsite and provide counsel and guidance for the 20 women. Speaking on the announcement Chloe said, “Each one of these talented women has overcome significant barriers to arrive at this moment. Helping them stay the course to realize their potential means our entire industry benefits from their leadership. When they see us, they see what is possible. When we see them, we see a brighter future.”
Prajakta More – Conceptual Creative from Geometry Global Dubai has been selected as a participant at this year’s programme – where she’ll join 19 other female creatives from Lebanon, Uganda, USA, Turkey, Australia, Brazil, France, Denmark, Chile, India, Ecuador and Romania.
Prajakta More is a first generation working woman in her family, who left her career in engineering to become a copywriter. She firmly believes that the best work transcends advertising and creates something far more valuable for people. She is also a founder of Blank Paper Project, a platform for women artists who have pushed boundaries of current thinking through their work.
Click here to meet the rest of 2018’s See It Be It participants.
Source: Cannes Lions
The much-awaited first trailer for the upcoming Eid release Race 3 – starring Salman Khan and Anil Kapoor, hit the web last week and the response has been tremendous!
Ace choreographer turned director Remo D’Souza helms the edgy and glamorous action thriller where Anil Kapoor is a business tycoon (who will do anything to save his portfolio), Daisy Shah and Saqib Saleem play his children, and Salman Khan is the “blue eyed boy” in the family. Jacqueline Fernandez features in action sequences and so does Bobby Deol (who appears to be Anil Kapoor’s rival in business).
The latest instalment of the Race movie was extensively filmed in UAE’s capital Abu Dhabi. The adrenaline packed stunts and bombastic dialogues take place against the backdrop of some of Abu Dhabi’s snazziest locations – including Yas Viceroy and Liwa Desert.
“Our shoot went seamlessly thanks to the incredible support of organisations such as twofour54, Abu Dhabi Film Commission and, of course, the UAE Armed Forces, without whom we would never have been able to create such high-octane action sequences,” said Remo D’Souza in a statement.
Race 3 will be the fifth Bollywood-feature film to be shot in Abu Dhabi after Baby, Dishoom, Bang Bang! and Tiger Zinda Hai.
Soon after the release of the trailer, Twitterati went no holds barred reacting to how awesome the upcoming film looked. And not just fans, when it comes to Salman Khan, Bollywood doesn’t hold back emotions either.
From Bollywood divas Sonam Kapoor and Diana Penty, to singers Mika Singh and Baadshah, all chimed in to rave about the trailer and extend their good wishes to their ‘bhai’.
Watch the trailer below:
The blockbuster is scheduled to release across cinemas in the UAE, Oman, Qatar and Bahrain on 14th June 2018.
Contact a member of our sales team to align your brand alongside this MEGA Bollywood blockbuster – guaranteed to attract large Asian audiences.
Sources: Gulf News (Tabloid), ndtv.com and timesnownews.com
