Bank Muscat booked a 12 sec. on screen greeting ad through Motivate Val Morgan for a period of 1 week – 18th to 24th July, in celebration of Oman Renaissance Day – observed on 23rd July of each year to mark the day Sultan Qaboos bin Said ascended to the throne of Oman in 1970.
The ad screened across VOX Cinemas – City Centre Muscat, City Centre Qurum, City Centre Sohar, MGM, Sur, Salalah, Suhar Plaza and Shatti, and played right after the main spot of Bank Muscat – an ad campaign booked on an annual basis from February 2019 to February 2020.
Reach out to a member of our sales team for more information on on-screen greeting ads across our cinema circuit in the Middle East.
Unable to attend this year’s Cannes Lions International Festival of Creativity?
Don’t worry! You can still be part of the Festival with the Cannes Lions ‘Digital Pass’!
Here’s your chance to experience the Festival from anywhere in the world. Filmed in glorious detail by dozens of HD cameras, the daily stream is produced by an award-winning production team and fronted by world-class journalists.
Broadcasting for 12 hours every day of the Festival on canneslions.com, the ‘Digital Pass’ gives you access to the mainstage as well as exclusive interviews and behind the scenes goodness.
Crafted to give a flavour of the entire Festival, the ‘Digital Pass’ means you get the inside track on the latest innovations, insights behind the award-winning work and the big new ideas influencing the market – all of which will be available to watch live and on-demand (even after the Festival draws to a close).
Purchase the pass for €195 + sales tax.
Don’t miss out on being part of the world’s biggest gathering for the entire creative marketing community.
Click here to find out more.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE
With few days to go for this year’s Cannes Lions International Festival of Creativity, here are some initiatives to make your ‘first time delegate’ experience better.
2019 Initiatives:
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Motivate Val Morgan in partnership with Roxy Cinemas, hosted a ‘Private Screening’ of the most anticipated movie of the year – Avengers: Endgame, for our distinguished clients and advertisers at Roxy Cinemas – City Walk on Tuesday 30th April 2019.
With an attendance of over 100 guests – a mix of agency and direct clients (and their family members), the ‘Private Screening’ was a monumental success.
We would like to take this opportunity to thank Roxy Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a big thank you out to our invitees who attended, contributing to its immense success.
Stay tuned for more updates on future ‘Private Screenings’ by Motivate Val Morgan.
As part of the Festival’s plan to extend its learning opportunities throughout the year, Cannes Lions has announced a new series of online courses, produced in conjunction with digital learning provider 42courses.
The new suite of learning products – designed to teach creative marketers from around the world the key skills needed to excel in the world of marketing, will extend the reach of Lions training content, far beyond the Festival’s previous reach.
Each course features practical, step-by-step masterclasses from high profile creative leaders from around the world, as well as insights from the festival itself and Lion-winning work to provide tangible skills.
Among the industry experts contributing to the course are:
The courses take less than a day to pass, can be taken on any device any time and available on demand with lifetime 24/7 access and support.
Each course costs $100 and is split into a number of short bite sized enjoyable lessons that are made up of a mixture of videos, case studies, text and questions.
Earn points, climb leaderboards and learn from others from around the world as they progress. The person topping the leaderboard as of 17th May will win a free pass to Cannes Lions 2019.
The first course to be made available is a course on storytelling:
This new offer adds to the Cannes Lions School, which takes place during the festival in June. It is designed to bring an extensive list of training courses to young festival attendees and has been a core part of the Young Lions experience since 1995.
Learn more about upcoming courses and available company packages. Download the information sheet on 42courses for more information.
Sources: Cannes Lions and WARC
We are often asked if the month of Ramadan witnesses a slight drop in admissions. Our analysis shows that in some years, the admissions over the month of Ramadan is higher in comparison to some other months within a respective year.
English & Arabic Monthly Admissions (%) by Year – UAE:
Movies that released during the month of Ramadan (2016 – 2019) with good admissions in the UAE:
Finding Dory
Release Date – 16th June 2016
Admissions – Over 384K
The Mummy
Release Date – 8th June 2017
Admissions – Over 289K
Pirates of the Caribbean: Dead Men Tell No Tales
Release Date – 25th May 2017
Admissions – Over 286K
Jurassic World: Fallen Kingdom
Release Date – 07th June 2018
Admissions – Over 539K
Aladdin
Release Date – 23rd May 2019
Admissions – Over 790K
Godzilla: King of the Monsters
Release Date – 30th May 2019
Admissions – Over 116K
John Wick- Chapter 3 – Parabellum
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 252K
X-Men: Dark Phoenix
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 118K
The Secret Life of Pets 2
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 110K
Movies releasing over Ramadan in 2020:
Black Widow
Release Date – 30th April 2020
Forecasted Admissions – Over 600K
Movies releasing over EID Weekend 2019:
F9
Release Date – 21st May 2020
Forecasted Admissions – Over 700K
Movie session times in the UAE will remain unchanged during the month of Ramadan.
As a general rule, eating and drinking in public during daylight hours is strictly prohibited, however, the rules for the various cinemas across UAE do alter a bit during the holy month.
Here’s what each of the major cinema players has advised on their policies:
Roxy Cinemas – food and beverage would continue to be served at all of their locations as normal.
Reel Cinemas – open for takeaway only, however cinemagoers will be permitted to eat or drink in the screenings all day. At the Reel Cinemas in Jebel Ali, selected beverages will be available post-Iftar.
VOX Cinemas – During fasting hours, food will only be allowed inside the cinema auditorium but not in the THEATRE by Rhodes and GOLD by Rhodes lounges. Pre-Iftar, all food will be served take-away style and delivered to the customers at their seats insides the cinema
Contact a member of our sales team for more information on cinema advertising opportunities across UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Sources: What’s On and MVM Analysis
Congratulations to the winners of the MVM Oscars Challenge 2019:
Having answered 7 out of 8 questions correctly, Gerald and Priyanka won 2 x VOX Cinemas luxury movie passes (each) to watch a movie of their choice at either a Theatre by Rhodes or Gold by Rhodes cinema.
This year, Bohemian Rhapsody led the 91st Academy Awards – which took place on Sunday 24th February 2019, taking home four Oscars in the actor, film editing, sound mixing, and sound editing categories, while Black Panther surprised with wins in production design, costume design, and original score.
Click here to access a comprehensive list of Oscar Winners in 2019.
Source: Variety
“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney
The 7th edition of the Sharjah International Children & Youth Film Festival (SICYFF) – formerly known as the Sharjah International Children Festival (SICFF), organized by Funn, will take place between 13th to 18th October, 2019.
This year’s festival will widen its scope and set new objectives which includes the participation of youth aged 18-30 years, in addition to children and teenagers. “The festival is open for all cinema professionals, aspiring filmmakers, and young film enthusiasts, in all categories. We hope that the seventh edition will take the festival to another new level, giving young talents the opportunity to promote the Arab film industry and make a mark in the regional and global film market,” said Shaikha Jawaher Bint Abdullah Al Qasimi, director of Funn and SICYFF
The goal of the festival in 2019 will be to create interest of the film industry for passionate children and youth of the UAE – to become inspiring future filmmakers, while fostering local filmmakers and motivating them to produce more children films – entertaining or informative.
Last year’s festival screened 138 films, which were selected from a pool of 502 films made by and for children.
As per its youth-focused theme, this year’s festival will showcase a variety of media and conduct movie workshops, and include the addition of three new categories – in addition to the existing seven categories:
From animation to documentaries and live action, if you have what it takes, or own a ready masterpiece to be showcased, don’t miss out on entering the Film competition organized by SICYFF.
Deadline for Submissions: 31st March, 2019
For more information on rules and regulations for film submissions visit SICYFF.
Sources: Gulf News, SICFF, Gulf Today
Total Dhamaal – directed and co-produced by Indra Kumar, is the reboot and third installment of the Dhamaal film series which will storm cinemas across the Middle East on February 21, 2019.
The comedy-adventure movie will feature an all-star cast which includes Ajay Devgn, Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Madhuri Dixit, Esha Gupta and Anil Kapoor.
The trailer, which released two weeks ago, has garnered 46 million views, and has been well received by fans. Based on the trailer, it can be assumed that the movie will keep audiences entertained from start to end.
Anil Kapoor Tweeted a still from Mungda – a song from Total Dhamaal, on February 4, 2019 with caption “Isse Kehte Hai #TotalDhamaal! #Mungda – featuring @sonakshisinha. Song out tomorrow at 11AM.” Sonakshi Sinha can be seen in the photograph, wearing a ravishing peacock blue dress.
Sonakshi Sinha also posted her look from the song and Tweeted, “Mungdaaaa… mungdaaaaa…#Mungda is out tomorrow at 11 am and it’s going to be #TotalDhamaal!!! Are you ready??”
Total Dhamaal is guaranteed to usher in large Asian and Indian language movie fans from across the Middle East.
Below are UAE admission figures for Indian language movies that released in 2018:
Don’t miss out on moving your brand closer to its target audience by advertising alongside Total Dhamaal.
Contact us for more information on following this Hindi blockbuster.
Sources: Times Now News and Twitter
Sharjah Art Foundation’s new annual film festival – Sharjah Film Platform, will featuring over 100 short and full-length films, and will screen at various venues across the emirate.
Sharjah Art Foundation’s inaugural edition of Sharjah Film Platform (SFP) is an annual programme that supports film production in the United Arab Emirates and the region and provides a critical platform for both established and aspiring filmmakers.
In its first edition, SFP – taking place from 18th – 26th January 2019, will present over 120 films from over 40 countries. Selected from an open call, the films include both short and feature films in the documentary, narrative and experimental categories and a number of these films will have their premieres at the festival. Among the premieres are the three films by the SFP grant awardees, which will be screened on the opening night.
In conjunction with the film screenings, a public programme of talks and workshops on both conceptual and practical topics will offer opportunities to examine pertinent and pressing issues within the film industry. Featuring Emirati filmmakers and practitioners along with regional and international speakers, sessions will touch on postcolonialism, nation-building, representation and new technologies as well as intersections between film and contemporary art. The public programme will also provide useful discussions and workshops on administrative aspects of film production such as distribution, funding and legal matters.
Film screenings, talks and workshops will be held in various places across the city of Sharjah, including Mirage City Cinema, Sharjah Institute for Theatrical Arts, Al Hamra Cinema and Africa Hall, where, through a collaboration with The Africa Institute, films by Youssef Chahine will be presented to mark the tenth anniversary of his passing.
Films will be screened at either 3:00 pm, 6:00 pm or 9:00 pm in one of the four venues, and some films will be shown twice during the week. Doors will open 15 minutes before each screening and close 5 minutes after the designated screening time.
Please note: all seating is on a first-come, first-served basis and cannot be reserved in advance.
Tickets can be purchased online through Ticketmaster – until the day before each screening, at the venue – one hour before the screening time, and at the box office in Sharjah Art Foundation’s Information Centre in Al Mureijah Square.
General admission is 15 AED. Tickets for 10 or more film screenings can be purchased at a discounted price.
For group ticket sales at a discounted price, please contact [email protected]
Click here to download the Sharjah Film Platform talks programme.
For more information, visit www.sharjahart.org
Sources: Gulf News, The National and Sharjah Art Foundation
