Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Atlantis recently executed a cinema activation – ‘Cinevation’ – during a Black Widow session in the IMAX auditorium of VOX Cinemas – Mall of the Emirates.
The Atlantis ad booked to screen alongside the blockbuster Black Widow played first, followed by the activation video with a message to the audience to look under their seats for a special surprise – vouchers to visit Aquaventure Waterpark.
One lucky couple also won the bumper price – a romantic staycation at Dubai’s most iconic resort.
On Screen Commercial:
Activation Video:
The cinema activation was part of an annual deal booked by Atlantis (through Magna Global) to promote the resort’s Marine & Water Park, F&B and Rooms alongside eight movies releasing between 2021 and 2022 – including No Time to Die, Gucci and Missions: Impossible 7.
Have a similar or more creative in-cinema activation in mind for your brand? Contact a member of our sales team today for more information.
