Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!
The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.
With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.
From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:
McDonald’s – FTM Dune: Part Two
Country: Qatar
Operator(s): Select VOX locations
BYD – FTM Dune: Part Two
Country: KSA
Operator(s): Select VOX & AMC locations
Almarai – FTM Kung Fu Panda 4
Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations
Birmingham University Dubai – Godzilla x Kong: The New Empire
Country: UAE
Operator(s): Select VOX locations
Lulu
Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations
WWE 2K24
Country: KSA
Operator(s): Select AMC & Muvi locations
Abdul Samad Qurashi
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Dallah Hospitals
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Disabled Children’s Association (DCA)
Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations
Green Farms
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
National Transformation Program (NTP)
Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations
Gulf Air
Country: Bahrain
Operator(s): Select VOX locations
Oman Post / Asyad Express
Country: Oman
Operator(s): Select Cinepolis & VOX locations
Royal Opera House
Country: Oman
Operator(s): Select VOX locations
Burger King
Country: Egypt
Operator(s): VOX locations
Garnier
Country: Egypt
Operator(s): VOX locations
Hardees
Country: Egypt
Operator(s): VOX locations
Misr Life Insurance
Country: Egypt
Operator(s): VOX locations
Noon
Country: Egypt
Operator(s): VOX locations
CBK
Country: Kuwait
Operator(s): VOX Cinemas
Kuwait Finance House (KFH)
Country: Kuwait
Operator(s): VOX Cinemas
Porsche
Country: Kuwait
Operator(s): VOX Cinemas
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
Motivate Val Morgan, in partnership with VOX Cinemas recently hosted an exclusive private screening of Marvel Studios’ Guardians of the Galaxy Vol. 3 at Mall of the Emirates.
The event, attended by over 150 agency and direct clients, offered attendees an immersive cinematic experience in the Dolby Atmos auditorium, and a specially curated ad showcase playlist and preshow.
Avinash Udeshi, COO of Motivate Val Morgan, opened the event with a speech, providing valuable insights into the cinema industry’s resurgence since the pandemic. Ten lucky invitees discovered complimentary luxury movie passes concealed under their seats, while kids in attendance were presented with complimentary movie passes to watch a movie of their preference.
Our heartfelt appreciation goes out to VOX Cinemas for their invaluable support in organizing and executing this screening of Guardians of the Galaxy Vol. 3. We also extend our gratitude to all the guests in attendance for making this event a truly memorable experience.
Stay tuned for future ‘Private Screenings’ in the UAE and in our other markets.
Contact us for cinema advertising opportunities.
Got a brand commercial for Valentine’s Day?
Take advantage of the big screen, a fantastic movie line-up and an attentive audience to promote a product/offer during the season of love.
Below are a list of movies releasing in time for Valentine’s Day:
Titanic: 25th Anniversary
Magic Mike’s Last Dance
Maybe I Do
Al Hob Bitafasiloh (Egyptian)
Dada
And click here to access a playlist of Valentine’s Day ads that previously screened across the Motivate Val Morgan cinema circuit.
Contact us to get your commercial up on screen in time for Valentine’s Day!
Check out the latest ads on the BIG screen in the month of September
With summer holidays drawing to a close, kids back in school and life in general back to its normal routine, September has been a buzzing month at the cinema.
From Indian superhero movie Brahmastra Part One: Shiva, to the return of rom-coms with Ticket to Paradise and psychological thriller Don’t Worry Darling, the BIG Screen has been delivering a variety of content for all audience types over September.
Our pre-show too has witnessed an array of brand ads. From luxury brands to the world’s largest international airline and Sweden’s very own home furnishing store, check out the ads on the BIG Screen across our network of cinemas in the first half of September:
Ikea
Agency: PHD Media
Ad Duration: 30 Secs
Campaign Duration: 1st September 2022 to 5th October 2022 (UAE), 1st September to 28th September 2022 (Qatar)
Country: UAE, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas: The Dubai Mall
Louis Vuitton Kids
Agency: Spark Foundry
Ad Duration: 1st September to 28th September 2022.
Campaign Duration: 60 Secs
Country: UAE, KSA
Cinema Locations: Multiple VOX and Reel locations
Hermès – H24
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: UAE, Kuwait, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas The Dubai Mall
Hermès – Terre d’Hermès
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: KSA, Bahrain
Cinema Locations: Multiple VOX locations
Bahrain Tourism
Agency: Direct Client
Ad Duration: 15th September 2022 to 21st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: VOX Cinemas and Muvi Cinemas
Emirates Airlines
Agency: UM MENA
Ad Duration: 15th September 2022 to 28st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: Multiple VOX,Cinépolis, AMC and Muvi cinema locations
Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
Motivate Val Morgan in partnership with VOX Cinemas, hosted a private screening of Thor: Love and Thunder at Mall of the Emirates on Thursday 14th July at – the first screening post COVID-19 and for the year 2022.
With an attendance of over 75 invitees – a mix of agency and direct clients (and their family members), the private screening was a massive success and the first of many more ahead for this year!
We would like to take this opportunity to sincerely thank VOX Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a huge thank you out to our invitees who attended, thus contributing to its immense success.
Stay tuned for more updates on future ‘Private Screenings’ by Motivate Val Morgan.
From John Lewis, to M&S and Disney, here’s a list of the best Christmas ads in 2021 from around the world.
We’re at that time of year again, when the Christmas ads we see leave us feeling nostalgic, teary-eyed, emotional and in the mood for holiday time spent with family. They also give us a sense of collective spirit.
In contrast to subdued messages of pandemic stricken 2020, brands have gone all out with their storytelling this year. From fantasy filled extra-terrestrial scenarios, to intimate tales of holiday gatherings, here’s a collection of all the festive Christmas ads from your favourite brands and retailers, including the much talked about ones from John Lewis and M&S.
Check out the best Christmas ads of 2021 that reflects a year full of change, hope and joyful optimism:
John Lewis & Partners – Unexpected Guest
The U.K. retailer is back with a heartwarming tale set to cover of ‘Together in Electric Dreams’. The two-minute advert, entitled ‘Unexpected Guest’, is a joyful story of friendship between a young boy called Nathan and the space traveler, Skye, as they celebrate the magic of Christmas moments.
M&S Food – Percy Pig comes to life for the first time EVER!
Marks & Spencer’s Christmas advert for this year features Spiderman star Tom Holland as the voice of Percy Pig. The Christmas clip, which also stars Dawn French as a festive fairy, sees Percy Pig come to life and explore the treats on offer in an M&S food hall.
Aldi: Ebanana Scrooge
Aldi has released a charming Dickensian-style take on ‘A Christmas Carol’ with a spot that follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot. It’s part of a seasonal campaign that will see 1.8 million meals donated to families that need help across the UK over the festive period.
GAP – All Together Now
Katy Perry sings a Beatles song – ‘All You Need Is Love’, while playing the guitar in GAP’s 2021 Christmas advertisement.
Disney – The Stepdad
Disney celebrates blended families with its new Christmas ad. The Stepdad is a beautiful animated short that sees a new stepfather moving in with the family at the beginning of the holiday season, and it’s such a lovely example of how families can learn to interact with each other… you are definitely going to cry at least once when watching the ad. The Stepdad is a sequel to last year’s animated short from Disney – Lola.
Sports Direct – GO ALL OUT This Christmas
It’s the most expensive Christmas advert ever. And with tennis champ Emma Raducanu and football ace Jack Grealish leading a line-up of 16 sports stars, it is bound to score highly with viewers.
Boots: Bags of Joy
BAFTA-nominated actress and ‘Doctor Who’ star Jenna Coleman plays the leading role in Boots’ festive ad for 2021. As Boots puts it, “This Christmas is all about joy.” The joy of being with friends and family, the joy of getting out there and connecting with each other.
Argos: Baubles to Last Year! Christmas is On
Another British retailer to recognise our appetite for going BIG this festive season given the disappointment of last year. The campaign shows the pure joy of Christmas and all the ways we can make a big splash. The 60-second fun spot reminds us that Argos is a decent source of inspiration for shoppers looking for that perfect gift for family and friends.
Asda: Make Christmas Spectacular
Asda’s Christmas spot which features a family gliding through the festive season on their ice skates. The ad is about making the festive season ‘spectacular’!
Morrisons: Farmer Christmas
Morrisons is introducing Farmer Christmas to the nation with its festive ad this year, following two young friends who discover the other hero of Christmas. The 60-second spot tells a tale about Farmer Christmas who works all year too in order to deliver a delicious Christmas feast to tables across the country.
Coca-Cola: Chimney
Coca-Cola is another brand to into some real magic this Christmas with its festive ad that focuses on the concept of community. Featuring a story of a young boy who brings his apartment block together to celebrate the holidays, it opens with his desire to create a chimney out of cardboard boxes, ready for Santa Claus to deliver presents
Have a Christmas ad you would like to run in cinema? Contact us for more information on advertising across our circuit in the GCC.
Sources : Creative Boom, The Sun, Daily Mirror
As kids and teenagers gear up to head back to school, now’s the time to advertise your brand on the BIG screen!
It’s that time of the year again… the time to stock up on stationery essentials, coolest bags and the most trending fashion wear… all in the name of heading back to school!
Here’s a list of back to school ads that are currently playing in cinema, and some that previously dominated the big screens during this season:
Roco
Ad Duration: 20 sec.
Campaign Duration: 19 August 2021 – 8 September 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, Muvi, AMC and Cinépolis cinema locations.
Pottery Barn Kids
Ad Duration: 30 sec.
Campaign Duration: 5 August 2021 – 11 August 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall
Please note: The same ad screened in UAE as well between 5 August 2021 and 18 August 2021.
Centrepoint
Cinema’s unique ability to deliver impact and engagement to a captive audience of parents and children makes it one of the perfect platforms to roll out a ‘Back to School’ campaign.
Got a back to school campaign you would like to roll out on the mother of all screens?
Contact us for more information on cinema advertising opportunities.
Check out the cinema ads booked through Motivate Val Morgan in July 2021
With school summer holidays in effect, Eid al-Adha just around the corner and an exciting line-up of highly anticipated blockbusters set to release over the coming months, cinema is the ideal destination for all this summer and the right time for advertisers to display their brand on the BIG screen.
Here’s a list of cinema ads screening over July 2021:
Hampton by Hilton
Ad Duration: 35 sec.
Campaign Duration: 24th June 2021 to 18th August 2021
Country: UAE
Cinema Locations: VOX Cinemas: The Galleria Al Maryah Island, Nation Towers Galleria, Mercato Mall, Mall of the Emirates and Nakheel Mall, and Reel Cinemas: The Dubai Mall
BMW X3
Ad Duration: 30 sec.
Campaign Duration: Follow the movie – Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates, Nakheel Mall, YAS Mall and Riyadh Park Mall
Atlantis
Ad Duration: 30 sec.
Campaign Duration: Follow the movie– Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates and Reel Cinemas: The Dubai Mall, Dubai Marina Mall and The Pointe
OSN
Country: UAE & Saudi Arabia
Ad Duration: 30 sec.
Campaign Duration UAE: Follow the movie – Black Widow
Campaign Duration Saudi Arabia: 8th July 2021 to 28th July 2021
Cinema Locations: VOX Cinemas: Mall of the Emirates, Riyadh Front Mall and Red Sea Mall, and Reel Cinemas: The Dubai Mall
*Please Note: The final frame of the ad in Saudi Arabia was in Arabic
MBC Group
Country: UAE & Saudi Arabia
Ad Duration: 55 sec.
Campaign Duration UAE: 11th July 2021 to 17th July 2021
Cinema Locations: Multiple VOX, Cine Royal, Reel and Oscar cinema locations.
Herfy
Ad Duration: 30 sec.
Campaign Duration: 22nd July 2021 to 4th August 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, AMC and Muvi cinema locations.
McDonalds
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 1st December 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Boubyan Bank
Ad Duration: 60 sec.
Campaign Duration: 24th June 2021 to 4th August 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Finance House
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Fund
Ad Duration: 30 sec.
Campaign Duration: 8th July onwards
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Bank Dhofar
Ad Duration: 51 sec.
Campaign Duration: 10th June 2021 to 24th November 2021
Country: Oman
Cinema Locations: Multiple VOX cinema locations
National Water Company (NWC)
Ad Duration: 20 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX, and Muvi cinema locations
Redtag
Ad Duration: 15 sec.
Campaign Duration: 1st July 2021 to 14th July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX and Muvi Cinemas locations
Here’s a list of highly anticipated blockbusters releasing over Q3 and Q4 2021:
The Suicide Squad
Shang-Chi and the Legend of the Ten Rings
Free Guy
Venom: Let There Be Carnage
No Time to Die
Eternals
Top Gun: Maverick
Whether it’s a launch of a new product, an integrated campaign or a storytelling ad worthy of the BIG screen, cinema offers advertisers an environment that brings campaigns to life.
Don’t miss out on advertising your brand alongside the blockbusters ahead. Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
Here are the commercials that dominated the big screen over Eid al-Fitr 2021!
Due to cinemas being closed across the Middle East and the rest of the world over the first half of 2020, brands missed out on the opportunity to advertise on the BIG screen last Eid. This Eid al-Fitr however witnessed not only the release of Indian MEGA blockbuster Radhe, but also Kuwait and Bahrain – two countries that remained closed for 15 months, re-opening its doors to patrons.
Here are the commercials booked through Motivate Val Morgan, that lit up the BIG screen over Eid al-Fitr 2021:
Barakat
Ad Duration: 72 sec.
Campaign Duration: 13th May 2021 to 27th May 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Ajman, City Centre Al Zahia, City Centre Mirdif, Mall of the Emirates, Al Jimi Mall, Al Maryah Island, Yas Mall. Reel Cinemas – The Dubai Mall and Dubai Marina Mall. Cinema City – Zero 6 mall.
Toshiba Kioxia
Ad Duration: 30 sec. (each)
Campaign Duration: 13th May 2021 to 10th June 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Cineplex Grand Hyatt
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 13th May 2021 to 22nd July 2021
Country: Saudi Arabia
Cinema Locations: Muvi Cinemas – Mall of Dharan
DUR Hospitality (Holiday Inn)
Ad Duration: 15 sec.
Campaign Duration: 13th May 2021 to 17th June 2021
Country: Saudi Arabia
Cinema Locations: Muvi Cinemas – Mall of Dharan, Nakheel Mall, Jubail Mall. VOX Cinemas – West Avenue Mall.
Boubyan Bank
Ad Duration: 41 sec.
Campaign Duration: 13th May 2021 to 3rd June 2021
Country: Kuwait
Cinema Locations: VOX Cinemas – The Avenues
Al Rawabi Private School
Ad Duration: 70 sec.
Campaign Duration: 13th May 2021 to 8th July 2021
Country: Bahrain
Cinema Locations: VOX Cinemas – The Avenues
Make cinema an integral part of your media plan! Contact us to advertise alongside an exciting line-up of upcoming blockbusters.
The latest ads on the BIG Screen across UAE and KSA in the month of December 2020
2020 will be drawing to a close in a few days, and in a year that has been extremely challenging for the cinema industry and its affiliated businesses such as cinema advertising, Motivate Val Morgan is grateful to our advertisers who not only still believe in the power of cinema, but has shown their undoubted support towards the medium in a year which we can all agree was full of twists and turns, and are happy to bid farewell to.
December ushered in the festive spirit in the lead up to Christmas, and we also witnessed the release of one of the most anticipated blockbusters of the year in the Middle East – Wonder Woman 1984. Advertising alongside the release of DC’s ravishing superhero on the BIG Screen and during the weekend of Christmas were the following brands:
Jahez
Campaign Start Date: December 17, 2020
Campaign End Date: January 6, 2021
Cinema Locations: Across all screens of VOX, AMC and Muvi cinema locations in KSA
Atlantis
Follow A Movie: Wonder Women 1984
Campaign Start Date: December 17, 2020
Cinema Location: VOX Cinemas – Mall of the Emirates
Al Hokail Medical Group
Campaign Start Date: December 24, 2020
Campaign End Date: March 6, 2021
Cinema Location: Muvi Cinemas – Mall of Dhahran
Week 1,4,7 & 10
Week 2,5 & 8
Week 3,6 & 9
Mobily
Start Date: December 24, 2020
End Date: January 13, 2021
AMC Locations: KAFD, Panorama Mall
Muvi Locations: Mall of Arabia, Al Hamra Mall, Haifa Mall, Nakheel Mall (Dammam)
VOX Locations: Atyaf Mall, Kingdom Centre, Riyadh Front
USA Pears
Start Date: December 24, 2020
End Date: December 30, 2020
VOX Location: Drive-in Cinema at Mall of the Emirates and Yas Mall
Reel Locations: The Dubai Mall, Dubai Marina Mall and The Springs Souk
Etisalat
(Change of material – part of an annual campaign)
The cinema campaign was a 60 sec. edit of the above video
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations
A 60 sec. edit of the above video played in cinema
Yamaha
(Change of material – part of an existing campaign which started on November 26, 2020)
Cinema Location: Reel Cinemas – The Dubai Mall
As we move in to the New Year – a year with a number of blockbusters scheduled to release, we remain hopeful and look forward to welcoming more brand ads on the BIG Screen.
Contact a member of our sales team for cinema advertising opportunities in 2021.
