Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
VOX Cinemas launched its eighth cinema in Saudi Arabia at Atyaf Mall (Riyadh) on Monday 6th January 2020.
The cinema features 11 screens with a total seating capacity of 531 seats and includes VOX Kids and VIP cinema experiences. In addition to refreshment counter favourites: popcorn, snacks and beverages, VOX Cinemas – Atyaf Mall also offers cinemagoers a Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.
Atyaf Mall located in Al Yarmuk, Riyadh, is home to a 220,000-square-foot LuLu hypermarket, along with a line-up of global shopping, dining and leisure brands. The cinema at this location follows the launch of the 18 screen cinema by VOX at Riyadh Front which opened on 30th October 2019 (featuring MAX, Kids and Gold Class experiences).
VOX Cinemas presently operates 90 screens across 8 locations in KSA.
Motivate Val Morgan congratulates VOX Cinemas on the opening of Atyaf Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Sources: VOX Cinemas and Arab News