The Marvel Cinematic Universe has gradually introduced the multiverse through various installments of its four phases, and Doctor Strange in the Multiverse of Madness will finally dive headfirst into the weirdness.
In Spider-Man: No Way Home doctor strange cast a spell that went wrong, cracking open the multiverse, allowing parallel universes to collide. The first trailer for Doctor Strange in the Multiverse of Madness was shown to audiences after the movie, replacing the typical post-credits scene in a Marvel Studios picture. “Things just got out of hand,” Dark Strange adds ominously in the trailer, implying that there might be more problems with the multiverse at large.
As we anxiously wait to see how everything will unfold, here is everything we know so far about Doctor Strange in the Multiverse of Madness:
Appearances in the MCU
The Prequel: Doctor Strange 2016
Doctor Stephen Strange was given a thorough origin story when we first met him: a skilled surgeon who crippled his hands in a car accident. Under the guaidance of the ‘Ancient One’ played by Tilda Swinton, he soon became the ‘Sorcerer Supreme’, guarding all things enchanted, including the time stone, which Thanos later used to wipe out half of the universe. The film grossed a staggering US$ 677.8 million worldwide.
Other Appearances
Though the Multiverse of Madness is only the second solo outing of Doctor Strange, this is Cumberbatch’s sixth time playing the hero on the big screen: He showed up briefly in Thor: Ragnarok, played a pivotal role in Avengers: Infinity War, was instrumental in Avengers: Endgame and will also be appeared in Spider-Man: No Way Home.
Behind The Scenes
Doctor Strange in the Multiverse of Madness is directed by Sam Raimi. Scott Derrickson, who directed the prequel, was tapped to direct this sequel, but he dropped out owing to artistic differences. The story was written by Michael Waldron, who also created the Disney+ series Loki, while the music is by Danny Elfman. Michael Giacchino has been replaced by the renowned composer, who has worked on multiple Sam Raimi films, including the first two Spider-Man flicks.
Cast
The movie sees the return of the main cast; Benedict Cumberbatch as Doctor Strange, Benedict Wong as Wong, Rachel McAdams as Doctor Christine Palmer, and Chiwetel Ejiofor as Mordo. Both Doctor Strange and Wong appeared in the Infinity Saga’s final two Avengers films and Spider-Man: No Way Home, with Wong additionally making an appearance in Shang-Chi and the Legend of the Ten Rings. According to Rolling Stone magazine, Doctor Strange almost made an appearance in WandaVision before being cut from the series finale. While McAdams plays Palmer in the Disney+ animated series, What If…?, Palmer and Mordo have been absent from Marvel films since 2016. Doctor Strange in the Multiverse of Madness properly reunites the cast for the first time in years.
Plot
The only thing we knew about Doctor Strange in the Multiverse of Madness is that it’ll continue to follow Dr. Stephen Strange’s research on the time stone. The film is set after the events of Spider-Man: No Way Home and will explore the multiverse of the Marvel Cinematic Universe. Kevin Feige, according to Bloomberg, has stated that the film will also tie in with the Disney+ series Loki.
New Characters and Cameos
The only confirmed newbie is America Chavez (Xochitl Gomez), also called Miss America in the comics.
The teen superhero is one of the Young Avengers in the comics. While it’s unlikely that the Young Avengers will form in this movie, it’s worth noting that she isn’t the first member of the Young Avengers to join the MCU recently. Other Young Avengers include Kate Bishop (Hailee Steinfeld, Hawkeye), Elijah Bradley (Elijah Richardson, The Falcon and the Winter Soldier), Billy Maximoff (Julian Hilliard, WandaVision) and Cassie Lang (Kathryn Newton, Ant-Man: Quantumania). Their introductions being so close together probably isn’t a coincidence.
Patrick Stewart Despite previously denying his involvement in the upcoming MCU film, has now entertained the possibility of a meeting between Cumberbatch’s sorcerer and his professor Xavier – and seemingly confirmed he will indeed appear in the film directed by Sam Raimi.
Villain in the Multiverse
The ‘old friend turned enemy’ line almost certainly points to Ejiofor’s Mordo, who began to fulfil his comics destiny during the end credits of Doctor Strange by starting his shift toward supervillainy. He certainly fits the bill of a frenemy to Strange, making him the obvious choice.
But Marvel’s never been shy about zigzagging away from the obvious choice. Many fans suspect that the actual villain could be Olsen’s Wanda Maximoff, who was last seen in WandaVision honing her magic skills in isolation and in possession of the Darkhold, a book of black magic she took after besting rival witch Agatha Harkness in battle.
There’s also the possibility that Doctor Strange will be fighting… Doctor Strange. That is an evil variation of Doctor Strange from another timeline.
Trailers
The first look at Doctor Strange in the Multiverse of Madness debuted during the post-credits for Spider-Man: No Way Home, which was released in theaters on Dec. 17.
On Dec. 22, Marvel shared the teaser trailer online alongside a quote from Doctor Strange that read, “The Multiverse is a concept about which we know frighteningly little.”
On Feb. 13, Marvel shared the official trailer online after it aired during the 2022 Super Bowl.
Recommended Catch ups
The good news is that you won’t need to rewatch every Marvel movie to comprehend this one, though a rewatch of Doctor Strange (2016) will likely be worthwhile, if only to refresh your memory on the movie series’ delightfully surreal aesthetics.
On the streaming side, Disney+’s WandaVision and Loki are also recommended catch ups in order to fully understand what ‘In the Multiverse of Madness’ has in store.
Release Date
The film was originally set to open before Spider-Man: No Way Home. Due to the COVID-19 pandemic, the film experienced multiple delays. For now, Doctor Strange in the Multiverse of Madness is slated for release on 05 May, 2022 (a push-back from a previously intended March 2022 release).
Don’t miss out on advertising alongside this MEGA blockbuster. Contact us for more information on cinema advertising opportunities.
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases to box office collections and movie announcements, here’s the January 2022 update:
Stay tuned for the latest industry news in our February 2022 edition.
Source: The Hollywood Reporter, Empire Online
Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilize. In order to ensure brands reach and engage their target audience effectively with their cinema promotion, there are certain consumer trends to be kept in mind, considering their potential impact on the outcome of a campaign.
The following article was published on LinkedIn by Casey Story – Organization Development Professional | Learning & Development Specialist | Sales Trainer & Coach
Kurt Wagner from Recode Media wrote an article stating that, “2019 will mark the first-time digital ad spend in the US outpaces TV and print combined.” Marketers will attest to this trend as there is a noticeable change in expectations among clients. Media planning conversations use to focus mostly around aspects including: Audience, engagement, reach, recall, like-ability, however the stakes have been shifting since 2008. Which most will remember as the year we all started walking around with cash registers in our pockets (personal smartphones).
Shifting of expectations from brands are steering agencies and media sales professionals to steer towards a ‘Positive Business Outcome’ approach to their media strategy. These teams are now focused on identifying the right consumers, reaching them in the right environment, engaging with them at the right time, and on the right devices to achieve and prove delivery of the KPI’s set forth by their clients.
While digital advertising allows brands to achieve several of these key components in the new outcome-based approach to planning, there are several considerations including: identifying the right consumers, reaching them in the right environment and engaging with them at the right time, that must still be supported by other channels in the traditional media space.
The following are three US consumer trends in 2019/2020 that make cinema advertising a more viable channel than ever to support brand goals:
Subscription Movie Going is Still Alive
Similar to blockbuster, taxi services and the music industry, the movie going industry did not feel a major disruption of their consumer’s expectations for a long period of time. The model was straightforward: negotiate with studios to fill theaters and auditoriums with blockbuster hits, sell tickets and concessions, invest in capital improvements that enhance the overall experience if/when needed. The main purpose was that the content on screen should be enough to encourage consumers to spend $10-20 dollars per ticket to see the films. Here’s where MoviePass makes its entrance.
The long-term arithmetic reflected in MoviePass’ model made it clear that without improved compensation from the circuits, the company was working on both borrowed time and money. As we know, the negotiation never happened, and MoviePass has been written down by its holding company.
The low-cost subscription model that MoviePass introduced however dramatically changed the consumer expectation regarding the cost of going to the movies. For the first time in years the exhibitors (Cinemark, Regal, AMC) have had to adjust their pricing strategy and are introducing subscription plans of their own. These actions have been well received by consumers. AMC recently announced that since launching their Stubbs A-List program (a $19.95 monthly subscription) in June of 2018, they have enrolled over 700,000 members.
This trend is important for advertisers considering cinema campaigns, because the data shows that when consumers have access to lower priced movie tickets, they see more movies. In the same article published in Variety, AMC noted that Stubbs A-List members had accounted for over 14 million movie ticket sales in the same amount of time.
Cinemark, Regal, and regional affiliates throughout the US are all working to finalize or develop their own subscription-based models to adapt to this shift in consumer expectation. What this means for advertisers is that passionate movie goers, those same consumers that drive 73% of spending in the US will be coming out in record numbers to their local movie theaters throughout 2019 because for the first time in years, they have a more affordable way of doing so.
Hollywood’s Franchise Era
The question, “When will Hollywood introduce us to new stories?” often rings in the minds of movie-goers alike. Ben Fritz’s book The Big Picture – The Fight for the Future of Movies answers this and discusses Hollywood’s shift towards the ‘franchise movie model’.
The reality is most consumers want two things when they choose to go to the movies:
Consumers may argue that they would prefer more adult dramas, romantic comedies, horror films, etc. However, the facts (historical ticket sales), reveal otherwise.
Looking at 2019’s slate of films, it is safe to say that we are in the heart of the Hollywood franchise era. The opportunities to experience something larger than life and culturally relevant are already driving record box office sales.
Captain Marvel (2019) made a total of $1,126,129,839 at the Worldwide Box Office. While remakes of popular Disney classics have been making cinema rounds. Classics such as: Dumbo made a total of $347,866,307 since its release in March 2019. Cinema-goers have also witnessed a rise in live-action remakes of popular Disney films this year, with movies such as The Lion King which made a whooping $1,638,761,919 at the box-office (to date). Whereas, the live-action version Aladdin’s live action version made a total of $1,037,017,346 since its release in May 2019.
From the Marvel Universe, the concluding film of the franchise- Avengers: End Game broke records at the box-office banking a total of$2,795,473,000 and continued to run in cinemas for 20 weeks across cinemas in the US.
The last quarter of the year holds great promise for the box office with mega sequels such as Frozen II, Jumanji: The Next Level and the concluding film of the Star Wars series: Star Wars: The Rise of Skywalker soon to release across cinemas worldwide.
Advertisers considering cinema campaigns should look closely at the historical success of the franchise model in domestic ticket sales. In the last four years, the highest grossing movies yearly in the US have come from within a franchise. This trend appears to continue throughout 2019. With the increased occurrence that moviegoers will be visiting theaters due to: Lower priced subscription service tickets and quality of content, advertisers have a unique opportunity to extend their reach among this audience year round.
Content Marketing: A Driving Force for Customer Connections
As digital spending eclipses traditional media spend this year, the digital marketplace has certainly become increasingly noisy. When adopting a positive business outcome marketing strategy, the goal is less about a brand’s ability to yell louder and more often than their competition. The goal, hence must shift, and brands must identify innovative ways to engage with their audience in an authentic manner, a trend that is leading the shift toward content marketing.
There are generally two approaches to developing a content marketing strategy:
When a brand has done well adopting either strategy, they pull their audience to their message instead of simply pushing more content into an already crowded marketplace. The impressions delivered from a content marketing strategy are much more valuable because customers actively seek out the content and actively share the message to other, like-minded, potential consumers.
Cinema is one of the last channels available for brands to tell an authentic story, at scale, in an environment with no ad skipping devices, and in front of consumers looking to be entertained.
Content marketing pieces delivered in this environment cut through the noise. Campaigns resonate with consumers, and the transparency of the cinema platform provides piece of mind for brands seeking to reclaim bot served impressions and eliminate wastage of advertising resources.
Are these trends similar in the Middle East?
Movie Ticket Offers
Leading cinema chains in the Middle East have tied up with mobile network providers (Example – du and Etisalat in UAE), offering cinemagoers to buy one movie ticket and get the other free. Similarly, numerous banks also provide customers a range of Debit and Credit card offers to availing movie-ticket and/or a free upgrade on the size of popcorn and beverages at the candy counter. Certain bank cards also offer moviegoers a buy 1 get one get one free movie ticket deal.
Such offers affirm the fact that when consumers have access to lower priced movie tickets, the frequency of cinema visits increase.
Love for Franchise Films
The craze among movie-goers for popular franchise films isn’t limited to the United States alone. Cinema statistics in the Middle East reveal the love and commitment among movie-goers in the region.
Following are statistics of UAE admissions for MEGA blockbuster franchise films:
Captain Marvel (2019)
Ran for 12 weeks and did over 425K admissions
Dumbo (2019)
Ran for 12 weeks and did over 180K admissions
The Lion King (2019)
Did over 697K admissions in the first 8 weeks since release
*The movie is still screening across select cinemas in the UAE
Avengers: End Game (2019)
Ran for 15 weeks and did over 848K admissions
Cinema Experiences like Never Before
A number of cinema chains in the Middle East offer unique cinema experiences – thus catering to the increasing demand by cinemagoers to watch movies like never-seen before. Audiences can now enjoy the latest blockbusters on mega screens such as IMAX, MAX, Dolby Cinema, nibble on gourmet delights at Dine-in Cinemas or opt for a luxury experience such as Gold by Rhodes, Theatre by Rhodes and Platinum Suites, while lounging in a comfy reclining seats, or dive into action on with 4DX and ScreenX.
VOX Cinemas recently launched a concept of ‘Distraction- Free Cinema’ to ensure cinemagoers immerse themselves entirely in the cinematic experience by tuning out all the distractions from theatres which include: no use of mobile phones or smartwatches, no late arrivals and no guests under the age of 18. Ninja-like staff are on surveillance inside the cinema throughout the screening.
In summary….
As price discovery, consumer targeting capabilities continue to improve the effectiveness of a brand’s digital execution, it’s important for marketers to identify the channels that allow them to reach a brand’s right consumer, in the right environment, at the right time, with a creative and authentic message.
Based on the forecast of movies, the trends in consumer behavior, and a shift in how brands are building relationships with their audience, there has never been a better time to double down in the cinema space.
Source: LinkedIn, Vox.com, AdAge, The Numbers, MVM Statistics
Avengers: Endgame marks the culmination of what is arguably Hollywood’s greatest ever storyline, one which began with the release of Iron Man more than a decade ago and has captured the imagination of a generation ever since. This blockbuster has broken several records in the past few months which include – the highest-grossing worldwide opening weekend, highest admissions in the UAE, highest trailer views within 24 hours and the longest runtime in the Marvel Cinematic Universe (MCU).
The unprecedented anticipation surrounding this film has led to exceptional box office numbers.
Highest-Grossing Worldwide Opening Weekend
As announced by Disney, Avengers: Endgame pulled in an estimated $1.2 billion in worldwide box office in its opening weekend – effortlessly smashing the record of $640.5 million done by Avengers: Infinity War which released last year. The figure makes this star-studded movie the first film in history to surpass $1 billion in ticket sales in its debut weekend – creating a new benchmark in the world of cinema.
Highest UAE Admissions
With over 485k admissions, Avengers: Endgame broke records in the UAE for having the highest admissions in the first four days since its release (Wednesday 24th April – Saturday 27th April 2019), beating the record held by The Fate of the Furious (2017) by 39%.
Last year, Avengers: Infinity War ran for a total of 23 weeks in the UAE and did over 730,00 admissions, making it the No. 1 movie in UAE’s ‘Top 10 Movies of 2017’. Avengers: Endgame is most likely to garner a larger lifetime admission figure of close to 750k admissions in the UAE.
As per Gulf News, a Disney source confirmed that Avengers: Endgame released across 300 screens and has collected Dh26.4 million since its opening day. A well-placed UAE cinema source also stated that the 22nd film in the Marvel Cinematic Universe recorded well over 500k admissions across the first five days of its screening, becoming the biggest film to ever release in the country.
As of May 7th 2019, the movie has done over Dh40 million at UAE box office.
VOX Cinemas has also confirmed Endgame’s record run since its opening. As per a spokesperson from VOX, “Avengers: Endgame broke our record for advance ticket sales, more than doubling the number of tickets sold in our previous record for the film Baahubali 2. The movie contributed [towards] 80 per cent of the three-day weekend box office and the highest recorded admissions across VOX Cinemas on 26th April 2019.”
Reel Cinemas reported a ‘record-shattering’ opening weekend with the release of Avengers: Endgame, adding that it had doubled its box-office results over its prequal – which took six days to reach the same collection.
VOX Cinemas and Reel Cinemas, together with other cinema exhibitors across the Middle East – such as AMC Cinemas (KSA), screened the movie throughout the day (on a 24-hour basis) during the opening weekend to match the demand of ticket sales.
In addition to Dubai and Abu Dhabi, VOX Cinemas also confirmed that the film broke records in Muscat (Oman) and Kuwait.
Highest Trailer Views
According to Disney, the first official trailer of Avengers: Endgame – released on December 7th 2018, is the most viewed trailer across 24 hours in movie history with over 289 million views (tabulated across multiple platforms – YouTube, Facebook and Twitter). This anticipated trailer surpassed previous records set by Avengers: Infinity War of 230 million views and The Lion King teaser which racked up 224.6 million views.
Longest Runtime in the MCU
While most MCU movies are over two hours long, Avengers: Endgame is the first installment to cross the three-hours threshold with a runtime of 3 hours and 2 minutes – 22 minutes longer than Avengers: Infinity War.
In 2018, not only did Avengers: Infinity War top the worldwide box office, but it was also the only movie to hit more than the $2 Billion mark in worldwide box office revenue of 2018 – making it the fourth highest grossing movie of all time after Avatar (2009), Titanic (1997) and Star Wars: The Force Awakens (2015). Avengers: Endgame is forecasted to be an even bigger hit than its prequel, and moreover, it has a chance of becoming the highest-grossing film of all time – on pace to dethrone Avatar.
Avengers: Endgame is expected to gather momentum as one of the most successful movies in history with fans already booking to watch the movie for the second time round.
Upcoming Marvel Cinematic Universe films:
Spider-Man: Far from Home – 4th July 2019
Black Widow – 1st May 2020
The Eternals – 6th November 2020
Black Panther 2 – 12th February 2021
Shang-Chi – 7th May 2021
Doctor Strange 2 – 5th November 2021
Guardians of the Galaxy Vol. 3 – 6th May 2022
Sources: Screenrant, Hollywood Reporter, Gulf News, , The National, Arabian Business and CNBC
From joining the quest of destroying that ‘One Ring’ – Lord of the Rings, drifting into the realm of ‘Narnia’- home to mythical beasts and talking animals – The Chronicles of Narnia, to learning the art of witchcraft and wizardry at ‘Hogwarts’ – Harry Potter and coexisting with the local tribe on the lush alien world of Pandora – Avatar, we can all agree that fantasy is fundamentally ridiculous. But, once in a while, the real world gets a tad boring, and good old fantasy is our best and cheapest bet!
Fantasy has the power to transport audiences from the bounds of reality into the world of escapism and incredulity – and what better medium than cinema to escape reality (larger than life image and surround sound with booming bass).
Over the years, the genre has gone from strength to strength, and today, we’re in the middle of an unprecedented fantasy boom.
2017 witnessed a myriad of fantasy movies, with three of them making it to the list of Top 10 Highest Grossing Hollywood Movies (worldwide) – Star Wars: The Last Jedi (over US$1.32B and the 9th highest grossing movie of all time), Beauty and the Beast (Over US$1.26B and the 11th highest grossing movie of all time) and Wonder Woman (over US$817M). Another notable fantasy movie of 2017 is The Shape of Water which won 4 Oscars, 2 Golden Globes and 2 BAFTA Awards.
UAE fantasy movie admissions stats:
2018
Avengers: Infinity War – Ranks 1st in UAE Top 10 Movies of 2018, ran for 23 weeks and did approximately 733K admissions
2017
Beauty and the Beast – Ranks 3rd in UAE Top 10 Movies of 2017, ran for 14 weeks and did approximately 499K admissions
Wonder Woman – Ranks 10th in UAE Top 10 Movies of 2017, ran for 13 weeks and did approximately 330K admissions
Justice League – Ran for 8 weeks and did approximately 322K admissions
Star Wars: The Last Jedi – Ran for 9 weeks and did approximately 178K admissions
2016
Batman v Superman: Dawn of Justice – Ranks 2nd in UAE Top 10 Movies of 2016, ran for 13 weeks and did approximately 541K admissions
Suicide Squad – Ranks 5th in UAE Top 10 Movies of 2016, ran for 10 weeks and did approximately 339K admissions
Doctor Strange – Ran for 10 weeks and did approximately 245K admissions
Fantastic Beasts and Where to Find Them – Ran for 11 weeks and did approximately 234K admissions
Warcraft: The Beginning – Ran for 9 weeks and did approximately 182K admissions
2015
Avengers: Age of Ultron – Ranks 3rd in UAE Top 10 Movies of 2015, ran for 12 weeks and did approximately 530K admissions
Star Wars: The Force Awakens – Ranks 8th in UAE Top 10 Movies of 2015, ran for 15 weeks and did approximately 398K admissions
Cinderella – Ran for 12 weeks and did approximately 303K admissions
Upcoming fantasy movie releases in November – December 2018:
Fantastic Beasts: The Crimes of Grindelwald
Release Date: 15th November 2018
Starring: Jude Law, Johnny Depp and Eddie Redmayne
Mortal Engines
Release Date: 13th December 2018
Starring: Hugo Weaving, Stephen Lang and Robert Sheehan
Aquaman
Release Date: 20th December 2018
Starring: Jason Mamoa, Amber Heard and Nicole Kidman
*Fantasy movies mentioned above are as per genre listings on IMDb.
Contact a member of our sales team for more information on advertising opportunities alongside upcoming fantasy movie releases.
Sources: IMDb, Writing Cooperative, The Telegraph and YouTube
Kibsons International – The No.1 online home delivery service in fresh produce category in the UAE, recently booked a cinema campaign through Motivate Val Morgan.
As part of the cinema campaign, Kibsons International booked an on screen commercial and a sampling activity at two leading cinema locations in the Dubai.
On Screen Commercial
Commercial Duration: 30 sec.
Booking Type: Follow a Movie (Avengers: Infinity War)
Cinema Locations: VOX Cinemas – Mall of the Emirates and Reel Cinemas – the Dubai Mall
Watch the commercial below:
Sampling Activity
The sampling activity was executed in two bursts.
VOX Cinemas – Mall of the Emirates
Dates: 26th, 27th and 28th April 2018
Description: A box filled with fruits and vegetables were left on the seats of the Top 3 screens of the cinema screening Avengers: Infinity War.
Watch the video interviews with moviegoers who received the Kibsons goodie box at VOX Cinemas – Mall of the Emirates:
Reel Cinemas – The Dubai Mall
Dates: 3rd, 4th and 5th May 2018
Description: Boxes filled with fruits and vegetables were distributed to moviegoers entering the Top 3 Screens of the cinema to watch Avengers: Infinity War.
Interested in running a similar cinema campaign in UAE, Lebanon, Oman, Egypt, Qatar or Bahrain?
Contact a member of our sales team for more information.
With just two weeks under its belt, Avengers: Infinity War just can’t seem to stop breaking box office records. The 2018 superhero team-up film – directed by Anthony and Joe Russo and based on a script by Christopher Markus and Stephen McFeely – is undoubtedly one of the biggest Hollywood movies ever to grace the silver screen.
The super mashup shattered a number of records, in its worldwide debut over the first weekend, less than three months after Marvel’s Black Panther began its own historic run.
Let us take a look at the movie’s box office achievements so far:
Avengers: Infinity War earned $258.2 million in its first weekend, surpassing fellow Disney title Star Wars: The Force Awakens ($248 million), to make the biggest domestic opening of all time.
Globally, Avengers: Infinity War has now grossed over $1.2 billion and has become the first film ever to cross the $1 billion mark in 11 days of release, and it has yet to release in China.
Avengers: Infinity War scored the biggest opening of all time in numerous international markets, achieving the highest debut ever in South Korea ($39.2 million), Mexico ($25.1 million), Brazil ($18.8 million), the Philippines ($12.5 million), Thailand ($10 million), Indonesia ($9.6 million) and Malaysia ($8.4 million). In India ($18.6 million), it was the biggest bow for a Western title ever and has already surpassed the entire runs of The Avengers, Avengers: Age of Ultron and Captain America: Civil War.
Apart from ranking as the second biggest debut of all time in Australia ($23 million), behind Star Wars: The Force Awakens, the superhero blockbuster notched the best start for a superhero pic in France ($17.7 million), Germany ($14.7 million) and Spain ($8.3 million). It was the second-best superhero epic showing in Italy ($11 million).
Leading all foreign markets with $42.2 million was the U.K./Ireland, where Avengers: Infinity War now boasts the third-biggest launch of all time, including the biggest Saturday ever.
The movie recorded the biggest three-day opening in the UAE, raking in a gross total of Dh15.4 million at the box office. According to UAE distributor Italia Film, the Marvel superhero adventure recorded 3,900 admissions in its opening weekend (between Thursday to Saturday) and is still running to packed houses.
Avengers: Infinity War is the 19th film in the so-called Marvel Cinematic Universe, combining a whooping nine franchises and a cast list that reads like a who’s who of Hollywood’s A-list.
Still to watch this MEGA superhero blockbuster?
Don’t miss out. Book your tickets now at Motivate Val Morgan serviced cinema operators – VOX Cinemas (UAE, Lebanon, Oman, Egypt, Qatar, Bahrain and Saudi Arabia), Reel Cinemas (UAE), Roxy Cinemas (UAE), Oscar Cinema (UAE), Cine Royal Cinema (UAE) and Cinemacity (UAE).
Sources: Gulf News (Tabloid), The Hollywood Reporter and TIME
Burj Khalifa, the world’s tallest building, has lit up for many special events previously, but for a movie? Now, that’s a first!
Avengers: Infinity War will release across cinemas in the UAE on Thursday 26th April 2018, and Burj Khalifa is joining Avengers fans in hype for this highly anticipated and star-studded movie.
“An unprecedented cinematic journey ten years in the making and spanning the entire Marvel Cinematic Universe, Marvel Studios’ Avengers: Infinity War brings to the screen the ultimate, deadliest showdown of all time,” says Marvel.
The Burj Khalifa will count down to the release of the new film every day at 7:50pm until Thursday 26th April 2018.
Downtown Dubai shared a picture on social media of the Avenger-themed lighting covering Burj Khalifa.
The picture was captioned with the hashtag #InfinityWarWithEmaar, inviting people to use the hashtag and post their pictures for a chance to win tickets to watch the movie.
People are now sharing all kinds of thoughts and feelings about the Avengers’ movie, as well as posts about the Burj Khalifa countdown, expressing their amusement and astonishment.
Here’s what some posted:
“This level of magnificence!!!! Dubai took architect extraordinaire, Adrian Smith’s [Burj Khalifa’s architect] genius to another level… This is why I now love Dubai,” someone commented on the picture.
Kim Lesplingard Marketing Manager in the Middle East & North Africa at the Walt Disney Company posted: “A Guinness World Record Mickey Mouse was one of the highlights in my career, but having a countdown to the biggest movie on the tallest building in the world is A-M-A-Z-I-N-G!”
Twitter had its share as well with posts like “OMG how cool is the #InfinityWarWithEmaar in Dubai, cannot wait for this film next weekend!!”
A record-breaking light show
On New Year’s Eve, Burj Khalifa earned itself a new Guinness World Record with its New Year’s Eve laser and light show titled “Light Up 2018”, “the largest laser, light and sound show on a single structure”.
In a video shared by Burj Khalifa’s media team, Bashar Kassab, Technical Services Director of the world’s tallest building, explained the challenges that his team faces when installing and maintaining the structure’s LED exterior.
“We use more than 110 kilometres of rope access, 72 kilometres of cabling and 10,000 connectors to cover a total area of 33,000 square meters,” Kassab says.
So if the Burj Khalifa can host the largest laser light and sound show, promoting a movie is clearly a simple act.
Source: AMEinfo
