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Tags: big screen advertising

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Posted in Uncategorised

by Sahal Valliyot

July 14, 2026

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Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Cinema advertising growth is backed by hard data: PwC forecasts a US$39.5bn BO by 2030, and the MVM circuit posts a fourth year of Q2 gains Cinema is entering its...

Posted in Featured

by Sahal Valliyot

May 16, 2026

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Why Being Seen Has Become Video Advertising’s Biggest Problem

Video advertising effectiveness now depends on whether an ad earns real attention, not just whether it is served, reported, or counted as viewed. No marketer sets out to buy waste....

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Tags: big screen advertising

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Why Being Seen Has Become Video Advertising’s Biggest Problem

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