4DX had its best year yet at Global Box Office in 2019, with CJ 4DPLEX – the company behind multi-sensory 4DX cinema technology, announcing it had a record-breaking year, grossing more than £246 million ($320 million) for 4DX worldwide.
Marking a 12% increase from 2018’s record of $286 million, it was the best year yet for the groundbreaking format. The uptick is partly credited to booming revenues in the U.S., where 4DX Box Office increased by 73% from 2018, while European markets grew by 17% from the previous year.
The announcement was further proof that a rising tide lifts all boats, after the global box office hit a record high in 2019, surpassing $42.5 billion. Overseas revenues also soared to new heights, topping $30 billion for the first time.
The trend toward premium and immersive cinema formats is helping to fuel this growth.
4DX provides cinema audiences a variety of special effects in cinemas, such as vibrating chairs, blowing winds, fog, and splashing water, through the use of specially designed in-theater technology.
Listed below are the 7 highest movies that smashed 4DX Box Office Records in 2019:
Avengers: Endgame – $34.4M
Aladdin – $25.9M
The Lion King – $23.2M
Frozen 2 – $18.8M
Fast & Furious Presents: Hobbs & Shaw – $16.9M
Captain Marvel – $14.0M
Spider-Man: Far From Home – $13.2M
The top 4DX markets – Japan, China, Korea, France, U.S, Mexico and United Kingdom – together account for more than 66% of the format’s total global box office takings in 2019. These markets broke records in attendance and global box office, surpassing the top seven record of 2018. Most of all, U.S. became the biggest grosser among seven countries as 4DX box office grew more than 73% in comparison to 2018.
The multi-sensory format and Cinema Advertising
4DX engages audiences to be part of the adventure whilst experiencing the entirety of virtual reality, and also offers advertisers an exciting format of cinema advertising – guaranteed to create greater brand impact.
Here’s an article with example 4D cinema campaigns booked through MVM:
Achieve Greater Brand Impact with 4D Cinema Advertising
Break through the confines of advertising and explore the possibility of aligning your brand with a movies scheduled to release in 4DX format across the Middle East.
Mulan
No Time to Die
Black Widow
F9
Wonder Woman 1984
Top Gun: Maverick
Ghostbusters: Afterlife
Jungle Cruise
The King’s Man
Contact us for 4D cinema advertising opportunities across the Middle East.
Sources: Digital Cinema Report and PR News Wire
The Super Bowl is an annual sporting event for die-hard football fans, general sports enthusiasts and businesses.
It is one of the the most-watched program on television in the United States and the second most-watched program worldwide, uniting all things pop culture – sports, music, movies and ads, all vying for attention and February fame.
For years, film studios pay millions of dollars to secure a chance to get as many eyes as possible on the latest upcoming movies, while advertisers throw as much for a 30-second spot to air commercials as a means of building awareness for their products and services.
Commercials played during the Super Bowl have also developed a reputation for being memorable, funny and clever, with people who are not interested in the game tuning in during breaks to solely watch the commercials.
This year’s ad bowl was once again just as intense as the match on the field – featuring familiar names and a few new ones, including Facebook’s first big game spot. According to analytics firm Kantar, it was the largest ever in terms of in-game ad spend, with marketers spending an estimated $435 million, and interestingly, according to Bain, the percentage of spots including women was up 90% from 74% last year.
Here’s some of the most trending content from Super Bowl 2020:
Movie Trailers
Mulan
Release Date: March 26, 2020
No Time To Die
Release Date: April 2, 2020
Black Widow
Release Date: April 30, 2020
Fast and Furious 9
Release Date: May 21, 2020
Top Gun: Maverick
Release Date: June 25, 2020
Click here to check out other movie trailers that aired during Super Bowl 2020
Commercials
Amazon
Amazon’s spot – starring celebrity couple Ellen DeGeneres and Portia de Rossi, imagines what life was like without Alexa. According to Google, it was the most-watched Super Bowl commercial as of 10pm on game day, and according to Brandwatch, it had more than 39,000 mentions online as of 10:15pm.
Google’s tearjerker about its virtual assistant helping a man remember his late wife was the most effective ad, according to Unruly.
Nearly half of survey respondents had an intense emotional reaction to “Loretta,” and the ad scored 6.5 out of 10. It also had more than 121,000 online mentions, per Brandwatch, with 10,000 of those mentions coming within two minutes of the ad airing.
Jeep
According to Talkwalker, Jeep’s recreation of ‘Groundhog Day’ – featuring Bill Murray, got more than 47,000 online mentions, accounting for nearly 6% of the entire conversation around the Super Bowl.
It also received a score of 5.2 from System1, which rates ads from 1 to 5.9 based on the emotional resonance they garner to predict long-term growth potential for the brand.
Microsoft
Microsoft’s Super Bowl ad featured the first female – and openly LGBTQ – coach to ever be in the NFL championship game.
The ad elicited intense emotional engagement from 47% of Unruly’s survey audience – obtaining a score of 5.7, and got 5.3 stars from System1.
Olay
Olay’s all-female Super Bowl spot featured successful women asking “Is there enough space in space for women?” and pledged to donate $1 to Women Who Code for every tweet directed @OlaySkin with the hashtag #MakeSpaceforWomen.
Olay captured nearly 20% of the conversation around the Super Bowl, according to Talkwalker. The hashtag #MakeSpaceForWomen was being used even before the game, but spiked again during the broadcast.
Benjamin Hordell, partner at ad agency DXAgency, called it “the best social integration,” saying that “incentivizing the tweet was a nice way to make it happen.”
Click here to check out other leading brand commercials that aired during Super Bowl 2020
Sources: Adweek, Digital Trends, Screen Rant, Business Insider, Wonderopolis and The Drum
Women – directors and actors, are set to take charge of Hollywood in 2020!
According to World Economic Forum, the number of women behind the camera on Hollywood movies jumped to record levels in 2019, with 12 directing top-grossing films including Frozen II, Captain Marvel and Hustlers.
Additionally, a study by the Annenberg Inclusion Initiative at the University of Southern California found that women made up 10.6% of directors of the top movies last year, more than double the percentage in 2018 and the highest percentage of female directors in the past decade.
2020 is already off to a good start with five of the year’s most anticipated blockbusters – Bird of Prey, Mulan, Black Widow, Wonder Woman 1984 and Eternals – all directed by women.
Birds Of Prey
Director: Cathy Yan
Release Date: February 6, 2020
Birds of Prey, will be DC’s first venture in 2020 and the first movie from the studio to come after Todd Phillips’ acclaimed Joker movie. The movie stars Margot Robbie – reprising her famous role of Harley Quinn, and will feature a few other leading ladies such as Mary Elizabeth Winstead, Jurnee Smollett-Bell and Rosie Perez (to name a few).
Mulan
Director: Niki Caro
Release Date: March 26, 2020
Disney’s next live action remake will not be a musical and is missing the indestructible Mushu in its first trailer. However, audiences need not fret, as this version of Mulan from Niki Caro is paving its own path and staying clear of mimicking the 1998 animated classic.
Black Widow
Director: Cate Shortland
Release Date: April 30, 2020
One of Marvel’s big releases this year will be by a female director – Cate Shortland, and follows a leading superhero – Natasha Romanoff (also known as Black Widow) played by Scarlett Johansson. Black Widow’s solo movie has been a long time coming as a result of Scarlett Johansson’s character being a popular in the Avengers series. The story of Natasha Romanova should give audiences a real chance to see her in action and outside the realm of an ensemble movie.
Wonder Woman 1984
Director: Patty Jenkins
Release Date: June 4, 2020
As a sequel starring a popular DC comics character, it’s no real surprise that Wonder Woman 1984 – directed by yet another leading female director Patty Jenkins, is topping the list of most anticipated movies in 2020. Gal Gadot will also be back to reprise her role of Diana Prince, with Kristen Wiig taking on the role of Barbara Minerva (better known as Cheetah) – the archenemy of Wonder Woman.
Eternals
Director: Chloé Zhao
Release Date: October 29, 2020
In April 2018, Marvel Studios announced that they will be developing a film based on the Comic book series Eternals. Directed by Chinese film director Chloé Zhao – known for The Rider, the film will star leading female actresses such as Angelina Jolie, Salma Hayek and Gemma Chan, alongside Game of Thrones’ Kit Harington and Richard Madden. The Eternals are immortal aliens who should possibly offer much to the cosmic side of Marvel’s Phase Four.
According to a list of the most anticipated movies of 2020 by Fandango, around half will be led by women. It’s also worth pointing out that from this list, the top four movies are female-directed.
Visit the Movie Planner section of our website to watch trailers of other upcoming movies in 2020.
Sources: Variety, World Economic Forum and Fandango.
Disney’s record-setting year at the box office simply won’t quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide box office, producing eight out of the year’s 10 highest-grossing films.
Star Wars: The Rise of Skywalker hit cinema screens the past weekend and had a strong opening at $175.5 million in the United States. While that’s not as large as The Force Awakens (2015) or The Last Jedi (2017), it’s still going to make the movie a huge hit for Disney, giving them another spot in the top ten highest-grossing US releases of 2019 – edging out Jordan Peele’s acclaimed Us, which grossed $175.05 million at the box office in the United States earlier this year. As such, Disney has produced eight of this year’s top ten, which is a truly unprecedented level of success.
With the success of numerous films including Avengers: Endgame, Aladdin and Toy Story 4 earlier this year, Disney has been growing at an astonishing rate and has earned a record-setting $10 billion at worldwide box office. The recent growth in success of Disney shouldn’t come as a surprise, given that the studio has always been a prominent player in the entertainment industry and has also begun to buy and consume its competition over the last couple of years.
The following 2019 movies also sit in the top ten, all of which were produced by Disney:
Avengers: Endgame
Worldwide Box Office: $2,797,800,564
The Lion King
Worldwide Box Office: $1,656,313,097
Toy Story 4
Worldwide Box Office: $1,073,394,813
Captain Marvel
Worldwide Box Office: $1,128,274,794
Spider-Man: Far From Home
Worldwide Box Office: $1,131,927,996
*Disney’s Marvel Studios produced Spider-Man: Far From Home while Sony handled distribution. Therefore, the film’s box office earnings doesn’t technically count towards Disney’s total for the year.
Frozen II
Worldwide Box Office: $1,165,209,889 (to date as the film is still screening in cinema)
Aladdin
Worldwide Box Office: $1,050,693,953
The only non-Disney movies to crack the top 10 in North America this year were Joker ($333.3 million) and IT Chapter Two ($211.5 million) – both titles produced by Warner Bros.
Disney has officially become the first studio in history to bring in $10 billion at the box office in a single year, and that total doesn’t count Spider-Man: Far From Home, nor does it account for the Fox titles the studio distributed following the $71.3 billion merger of the two companies earlier this year. Thus, Disney has han alarmingly good year and the competition is, without doubt, struggling to accomplish even a fraction of that success financially.
Disney’s 2020 release schedule is far less packed with anticipated movies. However, there are a few major titles including a live-action adaptation of Mulan and Black Widow and The Eternals from Marvel.
Watch trailers:
Mulan:
Black Widow:
Disney’s box office dominance is poised to continue in the new decade, as they will now be in full control of Fox content moving forward, with X-Men and Fantastic Four being two example franchises that can be used for further financial wins.
Contact a member of our sales team for cinema advertising opportunities alongside Disney Blockbusters in the upcoming year!
Sources: The Verge, CinemaBlend and The Numbers.
