Upcoming Blockbusters Releasing on the Big Screen in 2020

The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. However, with 48 per cent of the world’s cinema screens re-opened, the industry is presently looking to rebuild itself with the release of some MEGA blockbusters in Q3 and Q4 2020.

After several months of the lack of major movie releases in cinemas, we’ve got some exciting news: VOX Cinemas has announced the release dates of some hugely-anticipated new movies, coming to a big screen near you in the coming weeks.

In a break from tradition, Christopher Nolan’s sci-fi/thriller – Tenet, will hit screens in the Middle East on 27^th August, ahead of the US. Based on movie ticket pre-bookings in the UAE, all shows for Tenet are booking out fast – that’s how eager audiences are for new blockbuster content!

September will feature Mulan – live-action adaptation of Disney’s classic animated film of the same name, releasing 4^th September, and The King’s Man – the third instalment in Matthew Vaughan’s popular period spy franchise, releasing 17^th September.

For October, there’s Wonder Woman 1984 – the DC sequel which continues the story of the Amazon warrior princess Diana, releasing 1^st October, as well as Death on the Nile – a new adaptation of the Agatha Christie novel, releasing 22^nd October.

Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment, Cameron Mitchell said: “After several months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and unveil our impressive slate of must-see movies.”

Mitchell added: “There is a real pent-up demand for new releases and, with major tentpoles such as Tenet about to hit our theatres, we’re expecting a significant increase in box office sales.”

Advertisers, here’s your chance to advertise your brand alongside these MEGA Blockbusters. Click here to access our special offer for TENET, and contact us for more information on cinema advertising opportunities alongside the upcoming blockbusters.

Sources: Gulf Business, Gulf News, What’s On and VOX Cinemas

MVM | Cinema Update | 2019

Motivate Val Morgan Cinema Update 2019

Since opening the doors to its first cinema in the capital city of Riyadh in 2018, Saudi movie-goers can’t seem to get enough of this unique entertainment platform.

The Kingdom had 6.6 million cinema visits in 2019, and the 2020 pipeline is on track to meet this growing demand, with new locations set to open in Jubail, Taif, Al-Ahsa, Dhahran, Hail and other cities across the Kingdom.

As for the rest of the region in 2019, cinema exhibitors continued to maintain steady growth by investing in the opening of new locations and growing their circuit of innovative cinema experiences.

2019 was also the first year to have nine films cross the billion-dollar milestone (globally), surpassing 2015’s and 2018’s record of five billion-dollar films. Additionally, Disney (not counting Marvel or Star Wars) saw four films cross US$1 billion (globally) – the studio’s highest amount in any calendar year.

Motivate Val Morgan witnessed an increase in integrated cinema campaign bookings in 2019 – covering both on and off screen advertising, and welcomed a range of first-time advertisers to our list of clients.

Cinema is undoubtedly the ultimate platform for memorable storytelling, for it helps advertisers target specific audiences, builds deeper audience engagement and delivers valuable incremental reach when added as part of a larger media mix.

Click HERE to access the report and contact us to make cinema an integral part of your media plan in 2020!

Disney Dominates Worldwide Box Office in 2019

Disney’s record-setting year at the box office simply won’t quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide box office, producing eight out of the year’s 10 highest-grossing films.

Star Wars: The Rise of Skywalker hit cinema screens the past weekend and had a strong opening at $175.5 million in the United States. While that’s not as large as The Force Awakens (2015) or The Last Jedi (2017), it’s still going to make the movie a huge hit for Disney, giving them another spot in the top ten highest-grossing US releases of 2019 – edging out Jordan Peele’s acclaimed Us, which grossed $175.05 million at the box office in the United States earlier this year. As such, Disney has produced eight of this year’s top ten, which is a truly unprecedented level of success.

With the success of numerous films including Avengers: Endgame, Aladdin and Toy Story 4 earlier this year, Disney has been growing at an astonishing rate and has earned a record-setting $10 billion at worldwide box office. The recent growth in success of Disney shouldn’t come as a surprise, given that the studio has always been a prominent player in the entertainment industry and has also begun to buy and consume its competition over the last couple of years.

The following 2019 movies also sit in the top ten, all of which were produced by Disney:

Avengers: Endgame

Worldwide Box Office: $2,797,800,564

The Lion King

Worldwide Box Office: $1,656,313,097

Toy Story 4

Worldwide Box Office: $1,073,394,813

Captain Marvel

Worldwide Box Office: $1,128,274,794

Spider-Man: Far From Home

Worldwide Box Office: $1,131,927,996

*Disney’s Marvel Studios produced Spider-Man: Far From Home while Sony handled distribution. Therefore, the film’s box office earnings doesn’t technically count towards Disney’s total for the year.

Frozen II

Worldwide Box Office: $1,165,209,889 (to date as the film is still screening in cinema)

Aladdin

Worldwide Box Office: $1,050,693,953

The only non-Disney movies to crack the top 10 in North America this year were Joker ($333.3 million) and IT Chapter Two ($211.5 million) – both titles produced by Warner Bros.

Disney has officially become the first studio in history to bring in $10 billion at the box office in a single year, and that total doesn’t count Spider-Man: Far From Home, nor does it account for the Fox titles the studio distributed following the $71.3 billion merger of the two companies earlier this year. Thus, Disney has han alarmingly good year and the competition is, without doubt, struggling to accomplish even a fraction of that success financially.

Disney’s 2020 release schedule is far less packed with anticipated movies. However, there are a few major titles including a live-action adaptation of Mulan and Black Widow and The Eternals from Marvel.

Watch trailers:

Mulan:

Black Widow:

Disney’s box office dominance is poised to continue in the new decade, as they will now be in full control of Fox content moving forward, with X-Men and Fantastic Four being two example franchises that can be used for further financial wins.

Contact a member of our sales team for cinema advertising opportunities alongside Disney Blockbusters in the upcoming year!

Sources: The Verge, CinemaBlend and The Numbers.

Cinema Guarantees Audience Delivery in Nov & Dec 2018

Some audiences are harder to reach than others through traditional media. Cinema however delivers premium first-run content within a captive environment to an attentive audience of varying demographics. And with an exciting and diverse line-up of movies set to release over the months of November and December 2018 – just in time for the dawn of the new year, there’s never been a better time for advertisers to turn audiences into consumers.

November

Bohemian Rhapsody

Starring: Rami Malek, Joseph Mazzello and Mike Myers

Release Date: 1^st November 2018

Fun Fact – Rami Malek got to meet Freddy Mercury’s sister while in costume. When she saw him, she said: “That’s my Freddy.” She initially laughed, but later cried on an emotional note.

Girl in the Spider’s Web