Introducing the Cannes Lions Awards LIVE Briefings!
The Awards that benchmark global creative excellence are now open for entries, earlier than usual this year to give you more time to prepare your work. In June 2021, Cannes Lions juries will judge and award work from both 2020 and 2021.
By entering Cannes Lions, you will have access to one of their Awards Experts, a personal adviser to guide you through the entire entry process and answer any (really: any) of your questions. The talented team has also put together a mini-series of Live Briefings.
Tune in for expert advice and insider tips on how to give your work the best possible chance of success.
The remaining Cannes Lions Awards Live Briefings are as follows:
What’s New for 2020/2021?
An introduction to the changes to this year’s Awards, including a guide to the eligibility dates for ‘2020 work’ and ‘2021 work’. We’ll also take a closer look at the debut of the Creative Business Transformation Lions, the evolved Creative Effectiveness Lions and the refreshed PR and Film Craft Lions.
TUESDAY 1 DECEMBER
8:30AM GMT/4:30PM SGT AND 5PM GMT/12PM EST
How to Craft your Entry
Expert advice on how to make sure that the magic of your idea is as clear as possible for the Jury. Including advice on what to consider before producing your case film and how to approach the written submission, with guidance from past Jurors and winners.
THURSDAY 3 DECEMBER
8:30AM GMT/4:30PM SGT AND 5PM GMT/12PM EST
Click here for more information on the Cannes Lions Live Briefings and to sign up for a place.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Source: Cannes Lions
LIONS Live, the five-day virtual broadcast, will run from 19-23 October, 2020.
Cannes Lions is back with its second edition of LIONS Live – five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light (or perhaps nearly didn’t).
Hosted on the Cannes Lions global platform, LIONS Live is free to access, for the entire global community, from 19-23 October 2020.
Each day is themed and designed to offer practical insight to impact careers, transform business and drive progress through creativity. The event will conclude with an expert “how to” guide from creative stalwarts, provocateurs and agitators who will provide a breakdown of the day’s learning into practical next steps.
What’s On:
Day 1: Creative Culture & Leadership
Industry leaders from around the world reveal the practicalities behind driving a creative culture.Hear from multi-award-winning creatives on how they’re remotely leading transparent, inclusive and flexible work environments that enable creativity to thrive.
Day 2: Creativity in Action, Part One
Celebrate the brilliant thinking and craft that goes into delivering the world’s best creative campaigns. The team will lift the lid on Grand Prix winning work from Berlin, Copenhagen, London, New York and Warsaw and one can hear brutally honest accounts from the people who worked behind the scenes from beginning to end.
Day 3: Creative Effectiveness
In June, LIONS introduced new research around Creative Effectiveness and a new framework for measuring creativity – the Creative Effectiveness Ladder. The line-up will explore work that has driven consistent business growth, what “creative commitment” actually means, and how one can produce outstanding results on a smaller budget. At a time when marketers need to justify every buck, this day will provide some answers.
Day 4: Creativity in Action, Part Two
Thursday is part two of “Creativity in Action series”. Work from Dubai, Stockholm, São Paulo, Tel Aviv will be dissected by the people who actually made it as part of the “Behind the Scenes” format devised by the team at LIONS, based on the feedback that one wanted more case studies on award-winning campaigns. Tune in for another day of the world’s best work deconstructed.
Day 5: Creative Capabilities and Processes
On the final day of LIONS Live, interesting talent from all over the world will share how they are producing fast, cheap, good work right now, from home. Does one need an entirely new set of capabilities to keep up with consumer demands or can one just make some easy tweaks? This day will turn some of your existing thinking on its head and may even ask you to reconsider whether what your current way of doing things is actually the best way.
Join LIONS Live:
LIONS Live has partnered with Google to live-stream content through YouTube, with all content also being available on demand through the LIONS Live platform.
Click here to register for LIONS Live for free.
Click here to access the full programme.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Related Article:
LIONS Live – A Global Meeting Of Minds
Source: Cannes Lions
From 5-7 October 2020, LYNX Live comes to LIONS Live, bringing together talent from across the world to talk about what’s next for creativity in MENA.
Now, more than ever, the importance of creativity is fundamental. LYNX Live will provide a platform for the industry to collaborate, learn and be inspired by MENA focused content.
Enjoy a daily programme of original series, creative conversations, debates and interviews in a beautifully produced magazine show format. It is open and freely accessible to the whole advertising communications industry, with content for the young Lynx community, as well as agency and brand leaders.
What’s On:
KEYNOTES
In-depth talks and discussions presenting fresh thinking on topical issues which will both inspire and challenge MENA’s creative industry.
LYNX STORIES – MY CREATIVE JOURNEY
MENA’s greatest storytellers and creative stars share lessons from, and secrets behind, a long-lasting career in creativity. Success stories with their own uniquely creative spin.
MENA, WHAT’S NEXT?
Diverse thinkers share thoughtful and provocative future scenarios – based on science, data, insight and their own ideas on what will matter most in the years to come.
MARKETERS FROM MENA
How to manage remote leadership in lockdown? Will the world of marketing in the MENA region change forever? What keeps the brand leaders in the region awake at night? These are some of the talking points the ‘Marketers from MENA’ series explores.
LYNX SHORTS
Extraordinary brands, agencies and people talk about creativity. Surprising and original, these films showcase some of the region’s finest minds and the sharpest thinking in the industry.
The LYNX Live Debate
Industry leaders come together to figure out what’s next. We tackle a hot topic affecting MENA’s creative community, with perspective from important people across the business of creativity.
The Talent:
The schedule is being confirmed and will be released soon, in the meantime here are just a few of the confirmed speakers:
Ali Rez, Regional Executive Creative Director, Middle East and Pakistan Impact BBDO
Vidya Manmohan, Ex-ECD, GREY Dubai
Kalpesh Patankar, CCO, VMLY&R, MENA
Asad Rehman, Unilever
Zainab Salbi, Humanitarian, Author, and Media Personality
Christine Harb, VP Marketing CEMEA, VISA
How to Register:
Register on the LIONS Live platform where LYNX Live will be streamed. You can use your existing Dubai Lynx account details to log in to LIONS Live. Otherwise, you will need to create a new account.
Click here to register
Visit Dubai Lynx for more information: www.dubailynx.com
Sources: Cannes Lions and Dubai Lynx
VMLY&R Dubai has been named MENA’s regional best agency of the past 10 years in Cannes Lions’ first Lions Creativity Report of the Decade – an award presented to the agency that has performed best across the festival’s annual agency rankings over the last 10 years.
VMLY&R (previously Y&R until it merged with WPP sister agency VML in 2018) has produced Cannes Lions-winning work over the past 10 years for clients including the Interreligious Council of Bosnia and Herzegovina, with whom it created ‘One Book for Peace’ and ‘One Poster for Peace’, which won Gold in 2017 and 2018. The work on this project helped to show Christians and Muslims that there is more they have in common than that which divides them.
On winning the award, Kalpesh Patankar, CCO of VMLY&R MENA, told Campaign Magazine Middle East: “Our big learning of the decade is that no matter where you work, you have to be willing to break the rules. I’m very grateful to all of the people who have brought us this far and contributed passionately to our story. In the next decade I hope we can write a story that is even bigger and bolder.”
Georges Barsoum, CEO of VMLY&R MENA, said: “This couldn’t have happened without wonderful clients who believed in our ‘connected brands’ philosophy, whereby great storytelling is empowered by technology to create brands that not only live in people’s culture but rather bend it to create impact. Thank you Cannes Lions for being such an inspiring platform that pushes the bar higher and higher.”
TBWA Hunt Lascaris, Johannesburg, South Africa and Ogilvy, Johannesburg, South Africa secured second and third rankings (respectively) for the MENA region.
WPP was named the best holding company in the rankings. The business, which has its headquarters in the UK and owns the Grey, Ogilvy, VMLY&R and Wunderman Thompson networks, was named Holding Company of the Year at seven straight Cannes Lions festivals from 2011 to 2017, although it was surpassed at the last two events by US rival Omnicom, which finished second over the decade, followed Interpublic who came in third.
Motivate Media Group and Motivate Val Morgan (the representatives of the Cannes Lions International Festival of Creativity in the UAE) congratulates VMLY&R Dubai on winning this prestigious accolade.
Source: Campaign Magazine Middle East
Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere, who believes in creative possibility from 22-26 June 2020. LIONS Live will bring the global creative community together to address the future of creativity.
LIONS Live will be broadcast from a London studio, hosted by BBC journalist and presenter, Tina Daheley, with a week of compelling, live-streamed and on-demand sessions. A wide range of creative people and companies from around the world are contributing beautifully-produced content and experiences, in a range of compelling digital formats. LIONS Live will be available to watch from any screen, anywhere in the world, for free.
The full programme offers original thinking and expert perspectives on what’s coming next, masterclasses and beautifully produced short films, crafted by some of the most creative people on the planet. LIONS Live unites experts from across the creative industry, from the brands adapting to fast-shifting consumer behaviours to the agencies adjusting business models and the pioneers innovating future solutions.
Sessions and talent announced so far: Saatchi & Saatchi New Directors Showcase celebrates 30 years of New Director talent and identifies some new names to watch; renowned innovators and VFX specialists, Framestore, will demystify deep fakes and unlock the future of creativity with the help of celebrity guests. Wyclef Jean, musician and Chief Strategy Officer, Carnival World Music Group, looks at how Entertainment and marketing are collaborating in new ways; Scott Galloway, Professor of Marketing, NYU Stern & Founder, Section4, will provide a highly provocative view of where we go from here; and Creative Director and Founder of Quiet Storm, Trevor Robinson, will share some of his sharpest learnings.
Unilever’s newly-appointed Chief Digital & Marketing Officer, Conny Braams, will give her first address to the creative community in an important CMO Spotlight; and Global Co-president, dentsu mcgarrybowen, Merlee Cruz-Jayme, will explore how creativity will be crucial for brands trying to bounce back in the new normal. Plus LIONS Live will include a forecast on what’s next for creativity in a Future Gazers session with Cheil Worldwide’s Group CEO, Pully Chau.
Tune in for a LIONS Keynote from creative agency Alma and diversity and inclusion advocates We Are All Human, showcasing how a creative idea allowed the Hispanic community to emerge from the shadows and support recovery from the global pandemic.
What to expect from LIONS Live
Compelling formats
Some of the world’s best creative talent sharing what they have learned; CMO Spotlight sessions from global brands; Cannes Lions President briefings; plus networking events to inspire and connect throughout the week.
Celebrating sustained creative success
The Lions Creativity Report of the Decade, compiled using unique data on Lion-winning and shortlisted work, will present the definitive rankings of sustained creative success over the past ten years. Winners will be announced throughout the week and the report made available to all.
Exploring The Work
A week of free access to The Work – the Lions learning and intelligence platform. It’s home to decades of Lion-winning work, insights and data from nearly 70 years of creativity. As well as big thinking from the brands, agencies and people behind the global community’s greatest ideas.
Cracking the effectiveness code
Marketing effectiveness experts, James Hurman and Peter Field, present a major new global study of creative effectiveness, for Cannes Lions and WARC. Hurman and Field will showcase a new framework – The Creative Effectiveness Ladder – designed to create a universal definition and shared language of effectiveness, and help marketers use creativity more effectively, involving an analysis of nearly 5,000 effectiveness case studies from 2011 – 2019.
Driving a culture of progress
LIONS Live is a reboot moment and a confidence forum. Over the LIONS Live week, the global community can access a host of whitepapers, creative resources and online courses to inspire creative output, impact culture and drive business results.
Learning for everyone
In collaboration with 42courses, we’ve selected lessons from our Cannes Lions online course series, and launched a free masterclass for all. The course is a whistle-stop tour through ten key lessons for a career in the creative industry. Each lesson brings Lion-winning work together with insights from experts like Quiet Storm’s Trevor Robinson OBE, Ogilvy’s Rory Sutherland and VMLY&R’s Debbi Vandeven.
Join LIONS Live
LIONS Live is free to access, for the entire global community, from 22-26 June 2020.
The full LIONS Live programme will be available on the platform from 18 June 2020.
Click here to join the LIONS Live community
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Related Article:
Cannes Lions to Release The Global Lions Creativity Report of the Decade
Ahead of LIONS Live (22-26 June, 2020), Cannes Lions has launched the Young Lions Live Award. The global challenge gives creatives from 18-30 years old the chance to answer a brief from humanitarian organisation, the United Nations World Food Programme.
The brief calls on extraordinary young talent for creative ideas to help rebalance the food waste-starvation equation.
Participants will have until 14 June to enter their work. Entries will be judged by Cannes Lions jurors and winners, announced on 26 June, will receive a complimentary pass to Cannes Lions 2021.
In partnership with humanitarian organisation, the UNWFP, our brief calls for creative ideas that can help to rebalance the waste-starvation equation –encouraging people to waste less food and contributing to ending world hunger at the same time.
The briefing pack is now available and you’ll have up until 14 June to create a 90 second film and a 500 word description explaining your idea. Please note both must be in English though your film can be subtitled.
The competition is open to individuals or teams of two and you must be aged between 18-30 years old. Please note you will be required to supply proof of age when registering. Winners receive complimentary passes to Cannes Lions 2021.
Click here to download briefing pack
When will the winner(s) be announced?
On Friday 26 June as part of Lions Live, we will announce the winner(s) to the world.
What is the deadline to submit my entry?
You must submit your entry no later than midnight in your country on 14 June
Can I have a deadline extension?
Unfortunately no deadline extensions will be granted.
Can I enter more than once?
Yes but each entry must be unique.
Does my video need to be 90 seconds?
Your entry can be less than 90 seconds but it should not exceed 90 seconds in length.
What kind of video should I produce?
Judges are looking for a 90-second or less case film, describing your idea and detailing how any online executions could work. Your film can include visual or design elements and, if a TV spot or online video is part of your idea, you can include that, too.
What should the 500 word description include?
Creative idea or insight
Description of the strategy, target audience, planning and approach
Explanation of implementation, integration, timeline and scale
How much does it cost to enter?
Nothing. There is no fee!
Am I eligible to enter?
Anyone aged between 18-30 can enter. You might be a student, working as a creative in an agency, a brand marketer, a coder, an artist etc etc. Everyone is welcome providing you are born on or after Jun 27, 1989.
Click here to enter.
Source: Cannes Lions
The Global Lions Creativity Report will celebrate sustained creative success
Winners will be announced throughout the week of LIONS Live
Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate and recognise sustained creative success.
It is the first time in Cannes Lions’ history that data from across ten years will be used to compile a global rankings and benchmarking report. The winners will be announced throughout the week of LIONS Live, 22-26 June, with acceptance speeches and reels of work screened live to the world through the platform.
About the report, Simon Cook, Managing Director, Cannes Lions, said: “Every year, our global juries only award around 3% of entries, which means if you win a Lion – whatever the metal – it’s recognition of truly game-changing, creative excellence. This first of its kind report will recognise and celebrate those that have performed to that level, consistently, over the last decade. It will celebrate a body of work that has made the recipients the most creative companies in the world. We hope the report will also serve as a valuable and inspiring learning resource and clearly show what sustained creative success looks like.”
The Global Lions Creativity Report of the Decade will announce winners in the following categories:
The report is being produced together with Cannes Lions’ sister company, WARC, who will provide editorial commentary and insights on the rankings. The full report will be made available to everyone after the results have been announced at LIONS Live, the new digital experience and platform for the creative community.
LIONS Live will unite the world’s global creative community with a free agenda of live-streamed and on-demand content running from 22-26 June.
Click here for further information on LIONS Live.
Source: Cannes Lions (Press Release)
As part of the Festival’s plan to extend its learning opportunities throughout the year, Cannes Lions has announced a new series of online courses, produced in conjunction with digital learning provider 42courses.
The new suite of learning products – designed to teach creative marketers from around the world the key skills needed to excel in the world of marketing, will extend the reach of Lions training content, far beyond the Festival’s previous reach.
Each course features practical, step-by-step masterclasses from high profile creative leaders from around the world, as well as insights from the festival itself and Lion-winning work to provide tangible skills.
Among the industry experts contributing to the course are:
The courses take less than a day to pass, can be taken on any device any time and available on demand with lifetime 24/7 access and support.
Each course costs $100 and is split into a number of short bite sized enjoyable lessons that are made up of a mixture of videos, case studies, text and questions.
Earn points, climb leaderboards and learn from others from around the world as they progress. The person topping the leaderboard as of 17th May will win a free pass to Cannes Lions 2019.
The first course to be made available is a course on storytelling:
This new offer adds to the Cannes Lions School, which takes place during the festival in June. It is designed to bring an extensive list of training courses to young festival attendees and has been a core part of the Young Lions experience since 1995.
Learn more about upcoming courses and available company packages. Download the information sheet on 42courses for more information.
Sources: Cannes Lions and WARC
Access the world’s best ideas and campaigns with ‘The Work’.
The best creative work deserves its own space, and that’s what Cannes Lions has given it:
Share ideas. Remind yourself of the best – so you can do better. Research a sector or brand – fast. Or just to explore for inspiration, to crack that uncrackable brief.
Subscription packages:
Click here for more information.
Source: Cannes Lions
