Women Take Charge of Hollywood in 2020

Women – directors and actors, are set to take charge of Hollywood in 2020!

According to World Economic Forum, the number of women behind the camera on Hollywood movies jumped to record levels in 2019, with 12 directing top-grossing films including Frozen II, Captain Marvel and Hustlers.

Additionally, a study by the Annenberg Inclusion Initiative at the University of Southern California found that women made up 10.6% of directors of the top movies last year, more than double the percentage in 2018 and the highest percentage of female directors in the past decade.

2020 is already off to a good start with five of the year’s most anticipated blockbusters – Bird of Prey, Mulan, Black Widow, Wonder Woman 1984 and Eternals – all directed by women.

 

Birds Of Prey

Director: Cathy Yan

Release Date: February 6, 2020

Birds of Prey, will be DC’s first venture in 2020 and the first movie from the studio to come after Todd Phillips’ acclaimed Joker movie. The movie stars Margot Robbie – reprising her famous role of Harley Quinn, and will feature a few other leading ladies such as Mary Elizabeth Winstead, Jurnee Smollett-Bell and Rosie Perez (to name a few).

 

Mulan

Director: Niki Caro

Release Date: March 26, 2020

Disney’s next live action remake will not be a musical and is missing the indestructible Mushu in its first trailer. However, audiences need not fret, as this version of Mulan from Niki Caro is paving its own path and staying clear of mimicking the 1998 animated classic.

 

Black Widow

Director: Cate Shortland

Release Date: April 30, 2020

One of Marvel’s big releases this year will be by a female director – Cate Shortland, and follows a leading superhero – Natasha Romanoff  (also known as Black Widow) played by Scarlett Johansson. Black Widow’s solo movie has been a long time coming as a result of Scarlett Johansson’s character being a popular in the Avengers series. The story of Natasha Romanova should give audiences a real chance to see her in action and outside the realm of an ensemble movie.

 

Wonder Woman 1984

Director: Patty Jenkins

Release Date: June 4, 2020

As a sequel starring a popular DC comics character, it’s no real surprise that Wonder Woman 1984 – directed by yet another leading female director Patty Jenkins, is topping the list of most anticipated  movies in 2020. Gal Gadot will also be back to reprise her role of Diana Prince, with Kristen Wiig taking on the role of Barbara Minerva (better known as Cheetah) – the archenemy of Wonder Woman.

 

Eternals

Director: Chloé Zhao

Release Date: October 29, 2020

Eternals 2020

 

In April 2018, Marvel Studios announced that they will be developing a film based on the Comic book series Eternals. Directed by Chinese film director Chloé Zhao – known for The Rider, the film will star leading female actresses such as Angelina Jolie, Salma Hayek and Gemma Chan, alongside Game of Thrones’ Kit Harington and Richard Madden. The Eternals are immortal aliens who should possibly offer much to the cosmic side of Marvel’s Phase Four.

According to a list of the most anticipated movies of 2020 by Fandango, around half will be led by women. It’s also worth pointing out that from this list, the top four movies are female-directed.

 

Visit the Movie Planner section of our website to watch trailers of other upcoming movies in 2020.

 

 

 

Sources: Variety, World Economic Forum and Fandango.

Disney Dominates Worldwide Box Office in 2019

Disney’s record-setting year at the box office simply won’t quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide box office, producing eight out of the year’s 10 highest-grossing films.

Star Wars: The Rise of Skywalker hit cinema screens the past weekend and had a strong opening at $175.5 million in the United States. While that’s not as large as The Force Awakens (2015) or The Last Jedi (2017), it’s still going to make the movie a huge hit for Disney, giving them another spot in the top ten highest-grossing US releases of 2019 – edging out Jordan Peele’s acclaimed Us, which grossed $175.05 million at the box office in the United States earlier this year. As such, Disney has produced eight of this year’s top ten, which is a truly unprecedented level of success.

With the success of numerous films including Avengers: Endgame, Aladdin and Toy Story 4 earlier this year, Disney has been growing at an astonishing rate and has earned a record-setting $10 billion at worldwide box office. The recent growth in success of Disney shouldn’t come as a surprise, given that the studio has always been a prominent player in the entertainment industry and has also begun to buy and consume its competition over the last couple of years.

The following 2019 movies also sit in the top ten, all of which were produced by Disney:

 

Avengers: Endgame

 Avengers- Endgame 2019

 

Worldwide Box Office: $2,797,800,564

 

The Lion King

The Lion King 2019

 

Worldwide Box Office: $1,656,313,097

 

Toy Story 4

Toy Story 4 2019

 

Worldwide Box Office: $1,073,394,813

 

Captain Marvel

Captain Marvel 2019

 

Worldwide Box Office: $1,128,274,794

 

 

Spider-Man: Far From Home

Spider-Man- Far From Home 2019

 

Worldwide Box Office: $1,131,927,996

*Disney’s Marvel Studios produced Spider-Man: Far From Home while Sony handled distribution. Therefore, the film’s box office earnings doesn’t technically count towards Disney’s total for the year.

 

Frozen II

Frozen II 2019

 

Worldwide Box Office: $1,165,209,889 (to date as the film is still screening in cinema)

 

Aladdin

Aladdin 2019

 

Worldwide Box Office: $1,050,693,953

 

The only non-Disney movies to crack the top 10 in North America this year were Joker ($333.3 million) and IT Chapter Two ($211.5 million) – both titles produced by Warner Bros.

Disney has officially become the first studio in history to bring in $10 billion at the box office in a single year, and that total doesn’t count Spider-Man: Far From Home, nor does it account for the Fox titles the studio distributed following the $71.3 billion merger of the two companies earlier this year. Thus, Disney has han alarmingly good year and the competition is, without doubt, struggling to accomplish even a fraction of that success financially.

Disney’s 2020 release schedule is far less packed with anticipated movies. However, there are a few major titles including a live-action adaptation of Mulan and Black Widow and The Eternals from Marvel.

 

Watch trailers:

Mulan:

 

Black Widow:

 

Disney’s box office dominance is poised to continue in the new decade, as they will now be in full control of Fox content moving forward, with X-Men and Fantastic Four being two example franchises that can be used for further financial wins.

Contact a member of our sales team for cinema advertising opportunities alongside Disney Blockbusters in the upcoming year!

 

 

Sources: The Verge, CinemaBlend and The Numbers.

Consumer Trends Making Cinema Advertising More Impactful Than Ever!

Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for many brands to utilize. In order to ensure brands reach and engage their target audience effectively with their cinema promotion, there are certain consumer trends to be kept in mind, considering their potential impact on the outcome of a campaign.

 

The following article was published on LinkedIn by Casey Story – Organization Development Professional | Learning & Development Specialist | Sales Trainer & Coach


Kurt Wagner
from Recode Media wrote an article stating that, “2019 will mark the first-time digital ad spend in the US outpaces TV and print combined.” Marketers will attest to this trend as there is a noticeable change in expectations among clients. Media planning conversations use to focus mostly around aspects including: Audience, engagement, reach, recall, like-ability, however the stakes have been shifting since 2008. Which most will remember as the year we all started walking around with cash registers in our pockets (personal smartphones).

Shifting of expectations from brands are steering agencies and media sales professionals to steer towards a ‘Positive Business Outcome’ approach to their media strategy. These teams are now focused on identifying the right consumers, reaching them in the right environment, engaging with them at the right time, and on the right devices to achieve and prove delivery of the KPI’s set forth by their clients.

While digital advertising allows brands to achieve several of these key components in the new outcome-based approach to planning, there are several considerations including: identifying the right consumers, reaching them in the right environment and engaging with them at the right time, that must still be supported by other channels in the traditional media space.

The following are three US consumer trends in 2019/2020 that make cinema advertising a more viable channel than ever to support brand goals:

 

Subscription Movie Going is Still Alive

Similar to blockbuster, taxi services and the music industry, the movie going industry did not feel a major disruption of their consumer’s expectations for a long period of time. The model was straightforward: negotiate with studios to fill theaters and auditoriums with blockbuster hits, sell tickets and concessions, invest in capital improvements that enhance the overall experience if/when needed. The main purpose was that the content on screen should be enough to encourage consumers to spend $10-20 dollars per ticket to see the films. Here’s where MoviePass makes its entrance.

The long-term arithmetic reflected in MoviePass’ model made it clear that without improved compensation from the circuits, the company was working on both borrowed time and money. As we know, the negotiation never happened, and MoviePass has been written down by its holding company.

The low-cost subscription model that MoviePass introduced however dramatically changed the consumer expectation regarding the cost of going to the movies. For the first time in years the exhibitors (Cinemark, Regal, AMC) have had to adjust their pricing strategy and are introducing subscription plans of their own. These actions have been well received by consumers. AMC recently announced that since launching their Stubbs A-List program (a $19.95 monthly subscription) in June of 2018, they have enrolled over 700,000 members.

This trend is important for advertisers considering cinema campaigns, because the data shows that when consumers have access to lower priced movie tickets, they see more movies. In the same article published in Variety, AMC noted that Stubbs A-List members had accounted for over 14 million movie ticket sales in the same amount of time.

Cinemark, Regal, and regional affiliates throughout the US are all working to finalize or develop their own subscription-based models to adapt to this shift in consumer expectation. What this means for advertisers is that passionate movie goers, those same consumers that drive 73% of spending in the US will be coming out in record numbers to their local movie theaters throughout 2019 because for the first time in years, they have a more affordable way of doing so.

 

Hollywood’s Franchise Era

The question, “When will Hollywood introduce us to new stories?” often rings in the minds of movie-goers alike. Ben Fritz’s book The Big Picture – The Fight for the Future of Movies answers this and discusses Hollywood’s shift towards the ‘franchise movie model’.

The reality is most consumers want two things when they choose to go to the movies:

Consumers may argue that they would prefer more adult dramas, romantic comedies, horror films, etc. However, the facts (historical ticket sales), reveal otherwise.

Looking at 2019’s slate of films, it is safe to say that we are in the heart of the Hollywood franchise era. The opportunities to experience something larger than life and culturally relevant are already driving record box office sales.

Captain Marvel (2019) made a total of $1,126,129,839 at the Worldwide Box Office. While remakes of popular Disney classics have been making cinema rounds. Classics such as: Dumbo made a total of $347,866,307 since its release in March 2019. Cinema-goers have also witnessed a rise in live-action remakes of popular Disney films this year, with movies such as The Lion King which made a whooping $1,638,761,919 at the box-office (to date). Whereas, the live-action version Aladdin’s live action version made a total of $1,037,017,346 since its release in May 2019.

From the Marvel Universe, the concluding film of the franchise- Avengers: End Game broke records at the box-office banking a total of$2,795,473,000 and continued to run in cinemas for 20 weeks across cinemas in the US.

The last quarter of the year holds great promise for the box office with mega sequels such as Frozen II, Jumanji: The Next Level and the concluding film of the Star Wars series: Star Wars: The Rise of Skywalker soon to release across cinemas worldwide.

Advertisers considering cinema campaigns should look closely at the historical success of the franchise model in domestic ticket sales. In the last four years, the highest grossing movies yearly in the US have come from within a franchise. This trend appears to continue throughout 2019. With the increased occurrence that moviegoers will be visiting theaters due to: Lower priced subscription service tickets and quality of content, advertisers have a unique opportunity to extend their reach among this audience year round.

 

Content Marketing: A Driving Force for Customer Connections

As digital spending eclipses traditional media spend this year, the digital marketplace has certainly become increasingly noisy. When adopting a positive business outcome marketing strategy, the goal is less about a brand’s ability to yell louder and more often than their competition. The goal, hence must shift, and brands must identify innovative ways to engage with their audience in an authentic manner, a trend that is leading the shift toward content marketing.

There are generally two approaches to developing a content marketing strategy:

When a brand has done well adopting either strategy, they pull their audience to their message instead of simply pushing more content into an already crowded marketplace. The impressions delivered from a content marketing strategy are much more valuable because customers actively seek out the content and actively share the message to other, like-minded, potential consumers.

Cinema is one of the last channels available for brands to tell an authentic story, at scale, in an environment with no ad skipping devices, and in front of consumers looking to be entertained.

Content marketing pieces delivered in this environment cut through the noise. Campaigns resonate with consumers, and the transparency of the cinema platform provides piece of mind for brands seeking to reclaim bot served impressions and eliminate wastage of advertising resources.

 

Are these trends similar in the Middle East?

Movie Ticket Offers

Leading cinema chains in the Middle East have tied up with mobile network providers (Example – du and Etisalat in UAE), offering cinemagoers to buy one movie ticket and get the other free. Similarly, numerous banks also provide customers a range of Debit and Credit card offers to availing movie-ticket and/or a free upgrade on the size of popcorn and beverages at the candy counter. Certain bank cards also offer moviegoers a buy 1 get one get one free movie ticket deal.

Such offers affirm the fact that when consumers have access to lower priced movie tickets, the frequency of cinema visits increase.

 

Love for Franchise Films

The craze among movie-goers for popular franchise films isn’t limited to the United States alone. Cinema statistics in the Middle East reveal the love and commitment among movie-goers in the region.

 

Following are statistics of UAE admissions for MEGA blockbuster franchise films:

 

Captain Marvel (2019)

Captain Marvel Movie Poster 2019

 

Ran for 12 weeks and did over 425K admissions

 

Dumbo (2019)

Dumbo Movie Poster 2019

 

Ran for 12 weeks and did over 180K admissions

 

The Lion King (2019)

The Lion King Movie Poster 2019

 

Did over 697K admissions in the first 8 weeks since release

*The movie is still screening across select cinemas in the UAE

 

Avengers: End Game (2019)

Avengers- End Game Movie Poster 2019

 

Ran for 15 weeks and did over 848K admissions

 

Cinema Experiences like Never Before

A number of cinema chains in the Middle East offer unique cinema experiences – thus catering to the increasing demand by cinemagoers to watch movies like never-seen before. Audiences can now enjoy the latest blockbusters on mega screens such as IMAX, MAX, Dolby Cinema, nibble on gourmet delights at Dine-in Cinemas or opt for a luxury experience such as Gold by Rhodes, Theatre by Rhodes and Platinum Suites, while lounging in a comfy reclining seats, or dive into action on with 4DX and ScreenX.

VOX Cinemas recently launched a concept of ‘Distraction- Free Cinema’ to ensure cinemagoers immerse themselves entirely in the cinematic experience by tuning out all the distractions from theatres which include: no use of mobile phones or smartwatches, no late arrivals and no guests under the age of 18. Ninja-like staff are on surveillance inside the cinema throughout the screening.

 

In summary….

 

As price discovery, consumer targeting capabilities continue to improve the effectiveness of a brand’s digital execution, it’s important for marketers to identify the channels that allow them to reach a brand’s right consumer, in the right environment, at the right time, with a creative and authentic message.

Based on the forecast of movies, the trends in consumer behavior, and a shift in how brands are building relationships with their audience, there has never been a better time to double down in the cinema space.

 

 

Source: LinkedIn, Vox.com, AdAge, The Numbers, MVM Statistics

 

GCC Cinema Industry Continues to Grow

Globally there are more than 150,000 operational cinema screens and the GCC accounts for 1,300 of them. Research by PwC estimates that more than 1,000 cinema screens are expected to launch over the next three to five years, and the total number of cinema screens are expected to increase by 38.4 percent in the MENA region.

Another study by PwC indicated that the box office revenue in the MENA region exceeded $500 million, which accounted for approximately 1.25 percent of the global box office revenue (US$39.92 billion) in 2017 – up three percent from 2016. With a growing population across the GCC and an increasing level of investment by both regional and international cinema exhibitors, the cinema industry is set to thrive over the years ahead.

The deregulation of Saudi Arabia’s film industry in 2018 has opened up a billion-dollar market for cinema exhibitors and film distributors. The undoing of this law will also present movie distributors with a tremendous opportunity – to exhibit in an additional market which happens to be the largest of all GCC countries, and allow brands to add cinema – a new, effective and unrivalled platform, to its media mix for greater reach.

According to Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, VOX Cinemas – which presently operates 355 cinema screens, will invest Dh2 billion and add 600 cinema screens in Saudi Arabia.

“All eyes in the industry are on Saudi Arabia right now,” he said. “We will invest $100 million in a year to open 100 cinema screens – part of the Dh2 billion plan to open 600 cinema screens in Saudi Arabia in the next three to five years. Overall, we will operate around 1,200 cinema screens across the region in five years’ time. With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry.”

With Arabic being the predominant language amongst Saudi nationals, local filmmakers and content writers – with the help of other creative talent across the region, will also be encouraged to produce more Arabic movies.

Filmmaking Talent in GCC

Image credits: Abu Dhabi World Online

 

Not only is cinema an ideal environment – distraction and disruption free, to watch new movie releases, but it’s also a place where movie-lovers frequent when wanting to experience unique concepts and technology on offer – 3D, 4DX and Dolby Atmos to name a few. Cinemas across the region also offer luxury experiences – which include a selection of fine food and drinks, for movie lovers with higher spending power.

GCC Cinema Experience

 

Going to the cinema has now become a popular pastime across the GCC, with cinemagoers also watching more than one movie per week, which can be attributed to the promotions by both banks and telecom providers across the region – similar to that of ‘Buy one, get one free’ with HSBC, ‘50% off on Saturdays’ by Visa in Bahrain and ‘du Tuesday’ in the UAE. With audiences now being able to watch the latest movie releases in an affordable, comfortable, luxurious and memorable way, cinema admissions across the region can expect to witness steady growth over the years ahead.

Despite the proliferation of movie streaming platforms and the abandonment of cable, population trends indicate that cinema is still the preferred platform to watch new movie releases – premium first run content. Aside from being one of the fastest growing regions in the world, it is also one of the youngest, with over 50% of the region’s population under the age of 25 years. The younger generation tends to spend more on watching movies at the cinema, and in years to come, it will be this segment of GCC ‘s population that will drive the region’s cinema industry to new heights, allowing it to capture a larger share of the global box office.

With a mega line-up of blockbuster releases – such as Captain Marvel, Avengers: Endgame, Lion King, X-Men, Fast and the Furious, Toy Story 4 andStar Wars (to name a few), 2019 is predicted to be another record-breaking year – most likely attracting larger audiences between the ages of 16-34 years.

Motivate Val Morgan offers advertisers a regional cinema circuit – spanning across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and has the expertise to strategically plan a marketing campaign to engage cinemagoers at every stage of the cinema experience.

Find out more on our offerings – onscreen, offscreen and cinevations, and contact us to bring your brand to life on the big screen.

 

 

Source:Arab Health  and Khaleej Times

Must Watch Movie Trailers from Super Bowl 2019

All the movie trailers from Super Bowl 2019 including Guillermo del Toro’s Scary Stories and Avengers: Endgame

 

The 53rd staging of Super Bowl – one of the most-watched events on TV, took place on Sunday 3rd February 2019, and even though there weren’t as many big blockbusters teases this year, we still got looks at Avengers: Endgame, Captain Marvel, Wonder Park, Jordan Peele’s Us, and more.

 

Here are the trailers that aired during the big game and its pre-show:

Alita: Battle Angel (February 14, 2019)

 

Captain Marvel (March 7, 2019)

 

Wonder Park (March 14, 2019)

 

US (March, 2019)

 

Avengers: Endgame (April 25, 2019)

 

Toy Story 4 (June 20, 2019)

 

Fast & Furious Presents: Hobbs & Shaw (August, 2019)

 

Scary Stories to Tell in the Dark (August, 2019)

 

Don’t miss out advertising your brand alongside these blockbusters – guaranteed to usher in large cinema audiences across the Middle East.

Contact your respective Account Manager for a detailed list of movies releasing over the year ahead, or check out our 2019 Sizzle Reel.

 

 

Source: Vox

2019 Set to be Disney’s Biggest Year Ever!

In 2019, Walt Disney Studios may break box office records for having the highest-grossing year of all-time for a Hollywood studio.

Since the start of Hollywood’s golden age, Disney has been at the forefront, pushing forward creativity – mainly animation movies.

While Disney experimented in live-action films over the years, it wasn’t until the 2000s that they really took the medium seriously – with their very first Pirates of the Caribbean movie, The Curse of the Black Pearl.

Gore Verbinski’s 2003 Pirates of the Caribbean movie was the studio’s first PG-13 film ever, and its overwhelming success ultimately convinced Disney to pursue more movies in that vein.

Eventually, that meant acquiring Marvel Entertainment in 2009 and Lucasfilm in 2012. Thanks to a steady stream of Marvel, Pixar, and Star Wars releases, as well as a new trend in live-action remakes from the company’s flagship studio, Disney has managed to dominate the worldwide box office, and 2019 seems to be the year where the studio will take things to the next level.

Walt Disney Studios is set to release nine blockbusters in 2019, and while nine releases are a lot for one year, it’s actually the size of them that’s truly overwhelming:

 

Captain Marvel (March)

 

Dumbo (March)

 

Avengers: Endgame (April)

 

Aladdin (May)

 

Toy Story 4 (June)

 

The Lion King (July)

 

Artemis Fowl (August)

 

Frozen 2 (November)

Frozen 2 - 2019

 

*Awaiting the release of the trailer

 

Star Wars: Episode IX (December)

Star Wars Episode IX - 2019

 

*Awaiting the release of the trailer

 

Taking all of these movies into account – two saga endings, two massive live-action remakes, and several other highly-anticipated films, Disney is on track to top their record of being the only studio in history to earn US$6 billion at the worldwide box office twice. In fact, they just might be the first studio to hit US$7 billion (if not higher) in 2019. With Avengers and Star Wars releasing in the same year, not to mention another Frozen film, it’s VERY possible.

 

Disney Movie Success – UAE

Disney Movies - Ranking in UAE

 

Don’t miss out on advertising your brand alongside these highly anticipated Disney Blockbusters of 2019.

Contact us for more information on cinema advertising opportunities across the Motivate Val Morgan circuit.

 

 

Sources: ScreenRant, YouTube and MVM Analysis

Here’s the First Look at Captain Marvel!

Captain Marvel is on the cover of Entertainment Weekly’s latest issue, and we’ve got the first look at Brie Larson’s part-Kree, part-human hero. Audiences briefly saw Captain Marvel’s symbol in the end-credits scene of Avengers: Infinity War, but come March 2019, the Air Force pilot with alien powers will be getting her own origin story.

Photo Credit: Entertainment Weekly

 

Not only is Captain Marvel the first solo, female-led movie in the Marvel Cinematic Universe (MCU), but it’s an introduction to the most powerful hero the MCU has ever seen.

Set in the 1990s – another Marvel first, Captain Marvel follows Danvers as she becomes one of the universe’s most powerful heroes after earth gets involved in a galactic war between alien races. Larson leads an all-star cast that includes Annette Bening, Gemma Chan, Colin Ford, Mckenna Grace, Robert Kazinsky, Jude Law, Lashana Lynch, Ben Mendelsohn, Chuku Modu, Algenis Perez Soto, Vik Sahay and Rune Temte.

Expect to see a few actors from previously released movies in the MCU, including Clark Gregg as Phil Coulson, Djimon Hounsou as Korath, Samuel L. Jackson as Nick Fury and Lee Pace as Ronan the Accuser.

The Captain Marvel costume is largely what fans likely expected from the Marvel Studios movie. Like the designs of fellow MCU heroes, it honors the comic book character while also adapting the costume so that it works in a live-action film. As seen by the second photo, which appears to be a still from the film, Captain Marvel’s costume will have slightly less vibrant colors in the movie than on the EW cover. While fans might like the vibrancy of the magazine cover, it’s unrealistic for a fight suit to remain as clean as shiny as that.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

The film sidesteps the traditional origin-story template, and when it begins, Carol already has her powers. She’s left her earthly life behind to join the elite military team Starforce on the Kree planet of Hala. Directors Anna Boden and Ryan Fleck describe Starforce as the SEAL Team Six of space.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

Jude Law plays the commander of Starforce, who views Carol as a mentee and pet project. “These extraordinary powers she has, he sees them as something of a blessing and something that she has to learn how to control,” Law says. “That’s a motif throughout the piece, the element of learning to control one’s emotions and to use your powers wisely.”

Photo Credit: Chuck Zlotnick/Marvel Studios

 

The film also introduces one of Marvel comics’ nastiest and most notorious baddies: the Skrulls. Ben Mendelsohn plays their leader, Talos, seen here in all his bright-green glory. But he’s got another face, too…

Photo Credit: Chuck Zlotnick/Marvel Studios

 

As any Marvel comics fan knows, the Skrulls are especially dangerous because of their unparalleled ability to shape-shift. On Earth, Mendelsohn’s Talos goes undercover as a human working within S.H.I.E.L.D. (seen here with directors Fleck and Boden). “It’s not easy being green,” Mendelsohn quips.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

MCU fans have met the Kree race before in Guardians of the Galaxy, and two familiar faces — Hounsou’s Korath and Lee Pace’s Ronan the Accuser — will appear in Captain Marvel. In Guardians, Ronan is an outcast with extremist views, but here, he’s still a high-ranking member of Kree society.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

Back on Earth, the 1990s are in full swing. Expect plenty of era-appropriate references — and fashion, judging by Carol’s Nine Inch Nails T-shirt.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

Captain Marvel marks Samuel L. Jackson’s ninth appearance as Nick Fury, but this Nick is a lowly S.H.I.E.L.D. desk jockey (who hasn’t yet met any superheroes). He’s younger than we’ve ever seen him (Jackson was digitally de-aged for the role), and perhaps most shocking of all, he’s missing his signature eyepatch.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

Even before she became Captain Marvel, Carol was an accomplished Air Force pilot, and Larson spent time with actual pilots for research.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

The film also introduces Lashana Lynch as Maria Rambeau, one of Carol’s oldest friends. She’s a top-notch Air Force pilot with the call sign “Photon,” and she’s also a single mother to a young daughter.

Photo Credit: Chuck Zlotnick/Marvel Studios

 

Watch the first trailer for Captain Marvel:

 

MCU Key Release Dates:

 

 

Sources: Entertainment Weekly, ScreenRant, gadgets.ndtv, E News, Marvel and YouTube