Atlantis | Cinema Activation | VOX Cinemas – Mall of the Emirates

Atlantis recently executed a cinema activation – ‘Cinevation’ – during a Black Widow session in the IMAX auditorium of VOX Cinemas – Mall of the Emirates.

The Atlantis ad booked to screen alongside the blockbuster Black Widow played first, followed by the activation video with a message to the audience to look under their seats for a special surprise – vouchers to visit Aquaventure Waterpark.

One lucky couple also won the bumper price – a romantic staycation at Dubai’s most iconic resort.

On Screen Commercial:

Activation Video:

The cinema activation was part of an annual deal booked by Atlantis (through Magna Global) to promote the resort’s Marine & Water Park, F&B and Rooms alongside eight movies releasing between 2021 and 2022 – including No Time to Die, Gucci and Missions: Impossible 7.

Have a similar or more creative in-cinema activation in mind for your brand? Contact a member of our sales team today for more information.

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Target ‘Cinema-lovers’ This Valentine’s Day

Valentine’s Day is a key gifting period – presenting advertisers with opportunities to target audiences who are open to inspiration.

Whether you’re a brand wanting to promote a new line of jewellery or launch a new fragrance, booking a cinema campaign close upon of Valentine’s Day will successfully move your brand closer to its target audience.

Movies screening at the cinema in the weeks leading up to Valentine’s Day 2019 include:

Dog’s Way Home – 31^st January 2019