Atlantis | Cinema Activation | VOX Cinemas – Mall of the Emirates

Atlantis recently executed a cinema activation – ‘Cinevation’ – during a Black Widow session in the IMAX auditorium of VOX Cinemas – Mall of the Emirates.

 

The Atlantis ad booked to screen alongside the blockbuster Black Widow played first, followed by the activation video with a message to the audience to look under their seats for a special surprise – vouchers to visit Aquaventure Waterpark.

 

One lucky couple also won the bumper price – a romantic staycation at Dubai’s most iconic resort.

 

On Screen Commercial:

 

Activation Video:

 

The cinema activation was part of an annual deal booked by Atlantis (through Magna Global) to promote the resort’s Marine & Water Park, F&B and Rooms alongside eight movies releasing between 2021 and 2022 – including No Time to Die, Gucci and Missions: Impossible 7.

 

Have a similar or more creative in-cinema activation in mind for your brand? Contact a member of our sales team today for more information.

 

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Samsung | Integrated Cinema Campaign | UAE

Samsung – South Korean multinational electronics company, recently completed 10 years since the launch of its Galaxy S series, and to celebrate this joyful occasion, the brand presented their most recently launched flagship smartphone – Galaxy S10, to select people at various locations across the UAE.

As part of this celebration, an integrated cinema campaign was booked through Motivate Val Morgan, which included an exciting and engaging cinema activation (or as we like to call it – ‘Cinevation’) and a 30 sec. on-screen ‘special position’ advertisement.

 

Cinevation:

Booked through Cheil, the Cinevation was executed on Friday 1st March 2019 at VOX CinemasYas Mall in Abu Dhabi (6:30 movie session) and Mall of the Emirates in Dubai (7:50pm movie session) – alongside ‘Fighting with my family’ starring Dwayne Johnson and Florence Pugh, and was one of many activations executed by Samsung across the UAE. Other touchpoints included Dubai Football Club, Gemayze, UFC Gym, Carrefour, Knowledge Park and The Dubai Mall.

 

On-screen advertisement: 

In addition to the Cinevation, a ‘special position’ on-screen ad – booked through Starcom MediaVest Group, screened for a period of 4 weeks from 14th February 2019 at VOX CinemasYas Mall (Abu Dhabi), Mall of the Emirates (Dubai) and City Centre Mirdif (Dubai), and Reel CinemasThe Dubai Mall and Dubai Marina Mall.

 

Contact us to book similar integrated cinema campaigns in UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.

 

Related Articles: 

Uber – Cinema On Screen Campaign and Activation

Carriage | Cinema Brand Activation | VOX Cinemas – Mall of the Emirates

RAK Tourism Development Authority’s Cinema Activation

 

 

Source: Samsung