The 71st edition of the Cannes Lions Festival will witness the largest cohort of jurors from the UAE to judge at a singular festival.
The Cannes Lions International Festival of Creativity has announced the lineup of twelve shortlisting jury members from the UAE who will take part in the initial judging phase for this year’s Cannes Lions awards, scheduled to take place in Cannes, France, from June 17-21.
This update follows the earlier announcement of thirteen awarding jury members – including a jury president – who will collaborate with jurors from 54 diverse markets to acknowledge and celebrate exceptional global creative achievements, setting a new standard for excellence.
The 71st edition of the Cannes Lions Festival will feature its largest UAE cohort yet, with 25 jurors overseeing judging duties at a single festival, highlighting the nation’s increasing impact and expertise in the global creative landscape.
Commenting on the global shortlisting jury members announcement, Simon Cook, CEO, LIONS, said: “Our Shortlisting Jurors play a fundamental role in the Cannes Lions judging process. This talented line-up of industry experts will bring us one step closer to defining the creative benchmark on the global stage this June. I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised at the Festival this year.”
In reference to the Cannes Lions jury panel from the UAE, Ian Fairservice – Managing Partner of Motivate Media Group, said: “In reference to the Cannes Lions jury panel from the UAE, Ian Fairservice – Managing Partner of Motivate Media Group, said: “We are excited to see the continuous increase in the UAE’s footprint at the Cannes Lions Festival of Creativity. Kalpesh Patankar’s appointment as the second consecutive jury president in two years serves as a clear indication of the creative industry’s development here, steered by a diverse and talented group of experts. This reflects the UAE’s steadfast dedication to upholding standards of excellence and innovation in advertising, marketing, and communications. With a further twelve talented jury members, each bringing their own unique perspectives to the judging process, this is a great representation of our region at the international level.”
The 2024 Shortlisting Jury Members from the UAE have been named as:
Brand Experience & Activation:
Jarrad Pitts, Creative Director, Consulum
Direct:
Zahir Mirza, Executive Creative Director, C2
Entertainment:
Shereen Mostafa, Head of Production Publicis Groupe Middle East, Publicis Groupe
Film:
Serena Abi Aad, Creative Director and Film Director
Film Craft:
Rodrigo Scapolan, Creative Director, TBWA\RAAD
Health & Wellness:
Rana Sadek, Associate Creative Director, ImpactBBDO Dubai
Industry Craft:
Prerna Mehra, Creative Director and Head of Art and Design, MullenLowe MENA,
Gemma Crompton, Creative Director, Landor
Outdoor:
Firas Medrows, Executive Creative Director, DDB
PR:
Shafaq Tariq, Director – PR, Social Media and Influencer Marketing, MKV Digital
Print & Publishing:
Mohamed Bareche, Executive Creative Director, Horizon FCB
Social & Influencer:
Akanksha Goel, CEO and Founder, Socialize / We Are Social
With the Luxury & Lifestyle Lions Jury to be announced soon, you can see the full list of Global Presidents and Awarding and Shortlisting Juries here.
Further information on this year’s Festival and the Lions Awards can be found at visit www.canneslions.com.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
See It Be It announces applications open for the 2022 programme
Five places are available for creative female talent to join the 2020/2021 cohort
This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022
Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.
Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.
The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.
Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”
Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”
The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows:
Allie Steel, Senior Writer, DDB – Australia
Andrea Auz, Creative Director, Paper – Ecuador
Denise Tee, Creative Consultant – Philippines,
Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands
Geetanjali Jaiswal, Senior Creative Director, McCann – India
Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile
Karo Gómez, Social Media Strategist, Media.Monks – Mexico
Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA
Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil
Mica Gallino, Brand Creative Director, Nike – USA
Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan
Rachel Chew, Associate Creative Director, Ogilvy – Singapore
Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic
Tescia Deák, Creative Director, TBWA\Chiat\Day – USA
Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.
Source: Cannes Lions Press Release
As part of the Festival’s plan to extend its learning opportunities throughout the year, Cannes Lions has announced a new series of online courses, produced in conjunction with digital learning provider 42courses.
The new suite of learning products – designed to teach creative marketers from around the world the key skills needed to excel in the world of marketing, will extend the reach of Lions training content, far beyond the Festival’s previous reach.
Each course features practical, step-by-step masterclasses from high profile creative leaders from around the world, as well as insights from the festival itself and Lion-winning work to provide tangible skills.
Among the industry experts contributing to the course are:
The courses take less than a day to pass, can be taken on any device any time and available on demand with lifetime 24/7 access and support.
Each course costs $100 and is split into a number of short bite sized enjoyable lessons that are made up of a mixture of videos, case studies, text and questions.
Earn points, climb leaderboards and learn from others from around the world as they progress. The person topping the leaderboard as of 17th May will win a free pass to Cannes Lions 2019.
The first course to be made available is a course on storytelling:
This new offer adds to the Cannes Lions School, which takes place during the festival in June. It is designed to bring an extensive list of training courses to young festival attendees and has been a core part of the Young Lions experience since 1995.
Learn more about upcoming courses and available company packages. Download the information sheet on 42courses for more information.
Sources: Cannes Lions and WARC
