This Eid al-Adha, cinema admissions soared like the summer sun, delivering a remarkable 1.62 million admits across the MVM circuit in just seven days.
This significant surge was driven by summer blockbusters such as ‘Inside Out 2,’ ‘Bad Boys: Ride or Die,’ ‘Kingdom of the Planet of the Apes,’ ‘Furiosa: A Mad Max Saga,’ the Arabic hits ‘Welad Rizk 3,’ ‘El La3eb Ma3 El 3iyal’ and popular Asian titles ‘Chandu Champion,’ ‘Talavan,’ ‘Turbo,’ ‘Mr and Mrs Mahi,’ ‘Munjya’ and ‘Maharaja.’
The admission figures for the first two weeks of June reached a staggering 2.67 million, demonstrating that films from all genres have performed exceptionally well and showcasing the diverse preferences of our audience across the region.
In comparing the first two weeks of May with the first two weeks of June, we observed significant growth of 94% across the region: Bahrain saw a 150% increase in admissions, Kuwait 70%, Lebanon 71%, Oman 96%, Qatar 127%, Saudi Arabia 89%, the UAE 106%, and Egypt 68%.
These figures underscore a sustained upward trajectory in cinema attendance across the MVM circuit, not only owing to the festival but also the gradual filling up of gaps in the release calendar this year after a content drought due to the SAG-AFTRA strike.
This box office success speaks volumes as we look ahead. The cinema industry is poised for an exciting summer season projected for further growth, particularly with school vacations driving increased footfall. The upcoming releases, including ‘A Quiet Place: Day One,’ ‘Despicable Me 4,’ ‘Deadpool and Wolverine,’ and ‘Crow,’ promise to maintain the momentum, making cinema the go-to entertainment choice.
Download our ScreenTalk Movie Planner to explore the full lineup of movies releasing in Q3 2024 and start planning your cinema campaigns.
Source:
All data presented are derived from the Motivate Val Morgan Intelligence platform CineMeasure, which is exclusively available to our clients for tracking cinema campaign success.
The region embraced the joy of Eid al-Adha with an extended holiday break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted to stay back and indulge in activities at malls and entertainment venues.
From thrilling adventures such as Inside Out 2, Bad Boys: Ride or Die, Watchers, Furiosa: A Mad Max Saga, Kingdom of the Planet of the Apes along with other exciting releases such as Welad Rizk 3 (Arabic), El La3eb Ma3 El 3iyal (Arabic) and more, the big screen served as a dynamic platform for brands to engage with captive audiences.
Here are the ads that lit up the big screen during the joyous celebration of Eid al-Adha.
Cadillac XT4 – FTM Inside Out 2
Country: UAE, KSA & KWT
Operator(s): VOX, Reel, AMC & Muvi
Abu Dhabi Public Health Centre (ADPHC) – FTM Kids/Animation
Country: UAE
Operator(s): VOX, Royal & CinemaCity
Parkville Shaan – FTM Welad Rizk 3
Country: Egypt
Operator(s): VOX Cinemas
Audio Technology – FTM Welad Rizk 3
Country: Egypt
Operator(s): VOX Cinemas
Bazooka Fried Chicken
Country: Egypt
Operator(s): VOX Cinemas
Garnier Color Natural
Country: Egypt
Operator(s): VOX Cinemas
Burger King
Country: Egypt
Operator(s): VOX locations
Hardees
Country: Egypt
Operator(s): VOX Cinemas
KFC
Country: Egypt
Operator(s): VOX Cinemas
Krispy Kreme
Country: Egypt
Operator(s): VOX Cinemas
Maybelline
Country: Egypt
Operator(s): VOX Cinemas
Pizza Hut
Country: Egypt
Operator(s): VOX Cinemas
Jazeera Airways
Country: Kuwait
Operator(s): VOX Cinemas
ENBD x VOX Cinemas
Country: UAE
Operator(s): VOX Cinemas
YAS Island Abu Dhabi
Country: UAE, KSA & KWT
Operator(s): VOX, Reel, AMC & Muvi
Al Rajhi Capital
Country: KSA
Operator(s): VOX, AMC & Muvi
Banque Saudi Fransi
Country: KSA
Operator(s): VOX
P&G Always
Country: KSA
Operator(s): VOX, AMC & Muvi
Tabby
Country: KSA
Operator(s): VOX
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
Related Articles:
Eid al-Fitr 2024 Cinema Campaigns
Here are the ads that lit up the big screen during Eid-Al-Adha 2023:
Gazebo – FTM Indiana Jones & The Dial of Destiny
Country: UAE
Operators: Select VOX Screens at Mall of the Emirates
Dallah Hospital
Country: KSA
Operators: Select AMC, Muvi, Reel & VOX Locations
Oriental Weavers
Agency: Initiative Cairo
Country: Egypt
Operators: Select VOX Locations
Vodafone
Agency: UM Qatar
Country: Qatar
Operators: Select VOX Locations
Gravity
Country: Bahrain
Operators: Select VOX Locations
Kuwait Finance House
Agency: Mindshare Kuwait
Country: Kuwait
Operators: VOX Cinemas
Think cinema for ‘attention-grabbing’ advertising!
Contact us for cinema advertising opportunities alongside upcoming summer blockbusters.
Eid Al-Adha ( also known as the ‘feast of the sacrifice’) is just around the corner – Saturday 10 August to Tuesday 13 August.
Whether jet-setting to a new holiday destination or staying back to catch up on some rest and relaxation, we have almost a week to enjoy at our leisure.
For those of you who will be doing the latter, there’s plenty to catch at the cinema over the long weekend ahead.
From a human-dog friendship to a groom kidnapping and the fight for justice after sexual assault, here’s a list of movies releasing over Eid Al-Adha:
The Art of Racing in the Rain
Release Date: 08 August 2019
Starring: Amanda Seyfried, Milo Ventimiglia and Kevin Costner
Language: English
Genre: Comedy, Drama
Based on the best-selling novel by Garth Stein, The Art of Racing in the Rain is a heartfelt tale narrated by a witty and philosophical dog named Enzo (voiced by Kevin Costner). Through his bond with his owner, Denny Swift (Milo Ventimiglia), an aspiring Formula One race car driver, Enzo has gained tremendous insight into the human condition and understands that the techniques needed on the racetrack can also be used to successfully navigate the journey of life. The film follows Denny and the loves of his life – his wife, Eve (Amanda Seyfried), their young daughter Zoe (Ryan Kiera Armstrong), and ultimately, his true best friend, Enzo.
The Kitchen
Release Date: 08 August 2019
Starring: Elisabeth Moss, Melissa McCarthy and Tiffany Haddish
Language: English
Genre: Action, Crime, Drama
When gangster husbands wind up in prison in the 1970s, their wives take over their organization and become Hell’s Kitchen’s most powerful mobsters.
The Angry Birds Movie 2
Release Date: 08 August 2019
Starring: Josh Gad, Bill Hader, Jason Sudeikis and Leslie Jones
Language: English
Genre: Animation, Adventure, Comedy
The flightless angry birds and the scheming green piggies take their beef to the next level in The Angry Birds Movie 2! When a new threat emerges that puts both Bird and Pig Island in danger, Red (Jason Sudeikis), Chuck (Josh Gad), Bomb (Danny McBride), and Mighty Eagle (Peter Dinklage) recruit Chuck’s sister Silver (Rachel Bloom) and team up with pigs Leonard (Bill Hader), his assistant Courtney (Awkwafina), and techpig Garry (Sterling K. Brown) to forge an unsteady truce and form an unlikely superteam to save their homes. Directed by: Thurop Van Orman
Scary Stories to Tell in the Dark
Release Date: 08 August 2019
Starring: Zoe Margaret Colletti, Michael Garza and Gabriel Rush
Language: English
Genre: Horror, Mystery, Thriller
It’s l968 in America. Change is blowing in the wind…but seemingly far removed from the unrest in the cities is the small town of Mill Valley where for generations, the shadow of the Bellows family has loomed large. It is in their mansion on the edge of town that Sarah, a young girl with horrible secrets, turned her tortured life into a series of scary stories, written in a book that has transcended time stories that have a way of becoming all too real for a group of teenagers who discover Sarah’s terrifying home.
The Current War
Release Date: 08 August 2019
Starring: Tom Holland, Benedict Cumberbatch and Katherine Waterston
Language: English
Genre: Biography, Drama, History
The dramatic story of the cutthroat race between electricity titans Thomas Edison and George Westinghouse to determine whose electrical system would power the modern world.
Night Hunter
Release Date: 08 August 2019
Starring: Alexandra Daddario, Henry Cavill and Ben Kingsley
Language: English
Genre: Action, Thriller
A weathered Lieutenant, his police force, and a local vigilante are all caught up in a dangerous scheme involving a recently arrested, troubled man who’s linked to years of female abductions and murders.
The Boat
Release Date: 08 August 2019
Starring: Joe Azzopardi
Language: English
Genre: Thriller
A solo sailor is locked inside the head of a sailboat which is under steam on autopilot.
Jabriya Jodi
Release Date: 08 August 2019
Starring: Siddharth Malhotra, Parineeti Chopra and Aparshakti Khurana
Language: Hindi
Genre: Action, Comedy, Drama
Jabariya Jodi is a story of vindication and realisation of love between the bold & unapologetic Babli with the quintessential stud of Bihar, Abhay. Set in Bihar, it explores the unusual phenomenon of forced weddings with humorous undertones and comical events. It’s a love story that knows no bounds and which cannot be forced or arranged or bought with dowry.
Nerkonda Paarvai
Release Date: 08 August 2019
Starring: Shraddha Srinath, Ajith Kumar and Vidya Balan
Language: Tamil
Genre: Action, Drama, Thriller
When three young women are implicated in a crime, a retired lawyer steps forward to help them clear their names. Nerkonda Paarvai is an upcoming Indian Tamil-language thriller film, written and directed by H. Vinoth and produced by Boney Kapoor. It is a remake of the Hindi film Pink
Manmadhudu 2
Release Date: 09 August 2019
Starring: Nagarjuna Akkineni, Vennela Kishore
Language: Telugu
Genre: Comedy, Drama, Romance
Manmadhudu 2 movie is a sequel to blockbuster movie Manmadhudu and it is a romantic comedy entertainer directed by Rahul Ravindran and jointly produced Nagarjuna and Gemini Kiran under Manam Enterprises and Anandi Art Creations banners while Chaitan Bharadwaj scored music for this movie
Kalki
Release Date: 08 August 2019
Starring: Tovino Thomas, Samyuktha Menon and Shivajith Padmanabhan
Language: Malayalam
Genre: Crime
Tovino Thomas is all set to don the khaki and boots for his first “out-and-out mass role” in the movie Kalki. The movie revolves around the story of fearless Police officer who takes charge of a village to fight against a political party ruled by ruthless rowdy Amarnath. The Arrival of the new SI boosts the morale of the submissive police department & the people of village. The whole power dynamic in the village begins to change. In a series of events, the SI tries to dethrone Amarnath from his position by destroying his team. And here starts the tension between both of them. Finally the SI triumphs by uniting with the migrants, who were evacuated from the village by Amarnath. SI leaves town to find his next mission with the satisfaction of accomplishing his mission. Watch how SI fights Amarnath and his evil activities..
Margamkali
Release Date: 08 August 2019
Starring: Namitha Pramod, Bibin George
Language: Malayalam
Genre: Comedy, Romance
Margamkali is a romantic comedy starring Sachithanandan (Bibin George) in the lead who has an innate talent to write beautiful love letters. Women swoon for his letters despite his average physical appearance. His love letters end up being read by the lead actress Urmila (Namitha Pramod) and the interesting turn of events form the rest of the story.
Thanneermathan Dinangal
Release Date: 08 August 2019
Starring: Vineeth Sreenivasan, Irshad ,, Mathew Thomas
Language: Malayalam
Genre: Comedy, Romance
Jaison (Mathew Thomas) is a higher secondary student, who initially gets admitted to the Humanities stream. But, he later switches to the Science batch and falls in love with his new classmate, Keerthi. He is annoyed with Keerthi’s admiration for their new Malayalam teacher Ravi Padmanabhan aka Ravi sir (Vineeth Sreenivasan). How Jaison wins Keerthy’s love forms the crux of the story.
Ambili
Release Date: 09 August 2019
Starring: Soubin Sahir, Naveen Nazim, Tanvi Ram
Language: Malayalam
Genre: Comedy
Ambili suffers from Down’s syndrome. The story traces Ambili’s outlook towards life and of challenges others surrounding him that face him on an everyday basis.
Party Hut Love
Release Date: 08 August 2019
Starring: Maya Ali, Sheheryar Munawar, Ahmed Ali Butt
Language: Urdu
Genre: Romance
Will a man who constantly runs away from relationships finally find the one who steals his heart forever?
Superstar
Release Date: 08 August 2019
Starring: Bilal Ashraf, Mahira Khan
Language: Urdu
Genre: Drama, Romance
Superstar is the story of two characters from different worlds as they journey to find the true meaning of the word ‘Superstar’. Noor a budding actress who wants to make it big in the film industry meets Sameer a celebrity with stardom. Together they learn the price of success and that sometimes to shine, you need the darkness. Starring Mahira Khan and Bilal Ashraf, this tale of love and romance shows that everyone has the right to dream.
Welad Rizk 2
Release Date: 08 August 2019
Starring: Nesreen Amin, Ahmed Dawood, Mohamed Mamdouh, Ahmed Ezz, Amr Youssef, Ahmed El Fishawy , Khaled El Sawy, Asser Yassine, Ghada Adel
Language: Arabic
Genre: Action, Crime, Comedy
The story takes place three years after the events of the first part,as the four brothers tried their best to keep the promise they took to stay away from the life of crime. But one event takes place that changes all that and makes them enter new worlds and puts them face to face with dangerous criminals.
Hello, Love, Goodbye
Release Date: 08 August 2019
Starring: Kathryn Bernardo, Alden Richards, Maymay Entrata
Language: Tagalog
Genre: Drama, Romance
In the bustling high of cramped Hong Kong, two OFWs are destined to change each other’s lives forever. JOY is a spunky poor millennial who works as a domestic helper in Hong Kong. While she excels in her job and enjoys the friendship of many other empowered domestic helpers, she plans to leave the city soon. Hong Kong is only her stopover. Determined to live a greater life far from her depraved childhood, Joy has big dreams of succeeding in Canada or wherever her dreams may take her. In her journey to achieving her goals, Joy meets Pinoy bartender ETHAN. Ethan is a sweetheart playboy already building a permanent life in Hong Kong. In a few years, he will officially become a resident in the city. After escaping responsibilities all his life, Ethan now wants to commit to a career and to his family (who also reside in Hong Kong). Joy and Ethan soon develop a friendship. The two become each other’s joy against the grime and grind of Hong Kong. So much so that when lonely nights come, they fully surrender to each other’s comfort. Still, they warn each other: this is just “for now”, we are not permanent. Nonetheless, as they overcome more and more problems in Hong Kong together, Joy and Ethan’s love deepens. They become each other’s savior—helping one another mend their lifelong wounds and realize their ambitions. They wonder, can their “for now” turn to forever? But what happens when Joy’s dreams take her away from Hong Kong? How can their love possibly survive?
Singham
Release Date: 08 August 2019
Starring: Sonam Bajwa, Kartar Cheema
Language: Punjabi
Genre: Action, Drama
After taking charge as the DSP of Singham Khurd, Dilsher Sikhon sets out to end the drug addiction among the youth of Punjab. This sets him against Bhuller, a vicious business tycoon with connections in high places.
Audiences – Don’t miss out on treating yourself to a few movies over Eid Al-Adha and have an entertainment filled long weekend!
Advertisers – In recent years, cinema admissions over the weekend of Eid Al-Adha are higher on comparison to some other weekends within a respective year. Contact us for cinema advertising opportunities alongside any of the movies above.
Sources: VOX Cinemas and Gulf Business
The Indian Titans – Akshay Kumar’s Mission Mangal, Saaho featuring Prabhas and John Abraham’s Batla House, will battle it out at box office when they release in cinema on 15th August 2019 – a special day for all Indian nationals as the date also marks the 73rd Independence Day of India. The release date of the three blockbusters also happens to fall on the weekend of Eid al-Adha – a weekend guaranteed to user in large cinema audiences.
From, fairytales to blockbusters, ‘the rule of three’ principle suggests things that come in threes are inherently more humorous, satisfying and effective than any other number of things.
With that being said, here’s a quick look at the three Indian Mega Blockbusters releasing on Indian Independence Day:
Mission Mangal (Hinid)
Saaho (Telugu, Tamil, Hindi)
Batla House (Hindi)
Here’s your chance to reach large Asian audiences over the Indian Independence Day weekend.
Don’t miss out on availing our special Indian Independence Day 2019 offer!
Contact us for more information on advertising alongside these blockbusters.