Mission: Impossible – Dead Reckoning Part One is the latest thrilling installment in the iconic Mission: Impossible franchise, with the daring Tom Cruise leading the charge. Anticipation for the film’s release has been high among both devoted fans and esteemed critics, and it has already proven to be a resounding box office success.
In its opening week, the movie achieved remarkable milestones, grossing an impressive US$80M domestically within its 5-day opening and amassing a staggering total of US$235M worldwide. This success underlines the enduring appeal of renowned franchises like Mission: Impossible in the region, making them prime opportunities for prominent brands to engage in cinema advertising.
Leading automotive manufacturer BMW, ectronics giant Samsung and luxury clothing and accessories brand Carter & White, among others, seized this golden opportunity to captivate cinema audiences alongside this year’s most highly anticipated action-packed cinematic experience.
Here are the cinema campaigns booked to follow or coincide with Mission: Impossible – Dead Reckoning Part One:
Gazebo Restaurant
Country: UAE
Campaign type: Follow the movie
Expo City Dubai
Country: UAE
Campaign type: On screen 13-26 July 2023
Carter & White
Country: UAE
Campaign type: Follow the movie
Jeep Grand Wagoneer
Country: UAE and KSA
Campaign type: On screen 13 July -09 August 2023
BMW
Country: UAE
Campaign type: Follow the movie
On screen campaign and Off Screen campaign – Refer to the article: BMW | Integrated Cinema Campaign | 2023
Ford Middle East
Country: UAE
Campaign type: Follow the movie
Asyad Express – Ship Your Cart
Country: Oman
Campaign type: On screen 13 July -09 August 2023
Etihad Airways
Country: UAE
Campaign type: Follow the movie
American University of Kuwait
Country: Kuwait
Campaign type: On screen 07 July -20 August 2023
Samsung Flip
Country: UAE
Campaign type: Follow the movie
Suzuki Grand Vitara
Country: UAE
Campaign type: Follow the movie
Massadr
Country: KSA
Campaign type: Follow the movie
Think cinema for ‘attention-grabbing’ advertising!
Check out the list of upcoming blockbusters in Q3 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.
Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.
Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.
We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.
Careem Bahrain
Cartier
batelco
Bahrain Tourism and Exhibitions Authority (BTEA)
Lifebuoy
Fairy Arabia
Comfort Arabia
Splash
Qatar Airways
Homecentre
Namshi
Ounass
du
Omantel
McDonald’s
Hyundai MEA
Etihad Airways
Talabat
Ooredoo
stc
Mobily
Nada
Almarai
Sources: YouTube, Instagram and Campaign Middle East
Etihad Airways – the second-largest airline in the UAE, and the Department of Culture and Tourism Abu Dhabi booked a one-of-a-kind 3D Mapping cinema campaign – through Spark Foundry (Starcom), at VOX Cinemas Red Sea Mall (Jeddah) in Saudi Arabia.
Campaign Objective:
To promote Abu Dhabi as a destination in Saudi Arabia by using innovative and immersive means of advertising within a cinema environment.
Idea:
The idea behind the campaign was to make use of ‘Projection Mapping’ technology inside the cinema – creating an immersive experience for cinemagoers.
Methodology:
The projection was executed on the main cinema screen along with two side screens (both left and right) to create a screen extension.
Sides of the theatre were covered with a piece of unique fabric to make sure the resolution of the projection matched the quality, look and feel of the main screen.
Four high-grade projectors were used for this activation.
*TAKELEAP – technology agency dedicated to creating sensational experiences, was the production company for this execution.
Content:
Etihad selected four destinations in Abu Dhabi – Ferrari World, Saadiyat Island, Warner Bros and a restaurant, to show a day in Abu Dhabi from a tourist perspective.
The filming – shot in 4K quality, was done over a 2-3 week period at the above mentioned locations and was stitched together to align with the projection mapping and to fit the extended screen.
This first ever 3D mapping cinema campaign in the Middle East ran for a period of one month (between February and March 2019), during evening shows on all days of the week. No statistics were generated for this campaign, however, element of surprise lasted throughout the duration of the campaign.
Here’s the end result:
Seeking to amplify exposure for your brand? Contact us for more information on similar innovative advertising opportunities across our circuit in the Middle East.
Sources: Spark Foundry
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