Cannes Lions Announces 2024 Awarding Jury Members from the UAE

The UAE jury members will collaborate closely with awarding jurors from 54 markets to recognize and honor outstanding work from around the world at this year’s festival

 

Cannes Lions has unveiled the cohort of global experts selected to award the world’s finest creative and effective work, setting the standard for excellence this June at the Cannes Lions Festival of Creativity. Among the distinguished jury members announced, this year will feature thirteen representatives from the United Arab Emirates.

The 71st edition of Cannes Lions will witness Leo Burnett’s Kalpesh Patankar serving as the first Jury President for Industry Craft Lions from the MENA region, marking the second consecutive jury representation in two years.

Commenting on the Jury, Simon Cook, CEO of LIONS, said: “We’re delighted to have a balance and breadth of expertise and global representation across our Juries. The Awarding Juries represent the global industry’s leading talent from a diverse range of disciplines, and we welcome the unique perspectives they bring. We thank them for their time, dedication, and care in setting the global creative benchmark for our industry.”

Regarding the Cannes Lions jury panel from the UAE, Ian Fairservice, Managing Partner of Motivate Media Group, said, “We are excited to see the continuous increase in the UAE’s footprint at the Cannes Lions Festival of Creativity. Kalpesh Patankar’s appointment as the second consecutive jury president in two years serves as a clear indication of the creative industry’s development here, steered by a diverse and talented group of experts. This reflects the UAE’s steadfast dedication to upholding standards of excellence and innovation in advertising, marketing, and communications. With a further twelve talented jury members, each bringing their own unique perspectives to the judging process, this is a great representation of our region at the international level.”

The 2024 Awarding Jury Members from the UAE have been named as:

 

Brand Experience & Activation:
Nayaab Rais, Senior Creative Director, FP7 McCann Dubai

Creative Commerce:
Sebastien Boutebel, Chief Creative Officer, Saatchi & Saatchi ME

Creative Effectiveness:
Islam Eldessouky, Global VP, Creative & Strategy, Coca-Cola TM

Digital Craft:
Stacy Andersen, Head of Digital Transformation & Innovation, Merkle MENAT

Direct:
Saymon Medeiros, Creative Director, and us

Entertainment Lions For Music:
Pierre Carnet, Managing Director, MENA, MassiveMusic

Film:
Camila Venegas Gomez, Associate Creative Director, M&C Saatchi

Industry Craft (Jury President):
Kalpesh Patankar, Chief Creative Officer, Leo Burnett

Media
Elda Choucair, Chief Executive Officer, Omnicom Media Group (MENA)

Pharma
Darius LaBelle, President, BPG Group

PR
Marie Claire Maalouf, Chief Creative Officer, Edelman

Radio & Audio
Federico Fanti, Chief Creative Officer, FP7 McCann Dubai

Titanium
Ali Rez, Chief Creative Officer, Impact BBDO

 

With shortlisting jury line-up alongside the Luxury & Lifestyle Lions Jury to be announced soon, see the full list of Global Presidents and Awarding Juries here.

Further information on this year’s Festival and the Lions Awards can be found at visit www.canneslions.com

Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.

 

Source: Cannes Lions

 

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Almost Impossible Agency Wins Gold at the UAE Young Lions Digital Competition 2024

Nayan Ganegoda and Braeden Bihag from Almost Impossible Agency won gold at the UAE Young Lions Digital Competition 2024

 

The 21st edition of the prestigious UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representatives of the Cannes Lions International Festival of Creativity, took place on Saturday, 24th February 2024.

The online competition for the digital category witnessed 23 teams representing agencies, client-side creative teams, as well as freelancers. The Judging and Awards Ceremony followed on Wednesday, 28th February 2024, with Nayan Ganegoda and Braeden Bihag, representing Almost Impossible, winning Gold.

 

Nayan Ganegoda & Braeden Bihag

 

Nayan and Bihag will receive a full week’s delegate pass and an all-expense-paid trip to represent the UAE at the International Young Lions Digital Competition – part of the Cannes Lions International Festival of Creativity, in June 2024.

Jolanda Van Rooyen and Jean Pierre Deaibes from Publicis Middle East claimed the Silver, while Francesco Negri and Michelle Co from FP7 McCann took home the Bronze.

Additionally, this year introduced a new section for honorable mentions, recognizing the exceptional efforts of Faten AlMukhtar and Sevval Asena Celik from TikTok, and Anzan Nahas Mohammed and Kezia Shamil from Leo Burnett.

 

Gold Winning Summary Board - Almost Impossible Agency
Silver Winning Summary Board - Publicis Middle East
Bronze Winning Summary Board - FP7 McCann
Honourable Mention TikTok
Honourable Mention - Leo Burnett

 

This year’s client brief was from Every Can Counts, a non-profit organization dedicated to promoting awareness about recycling aluminum drink cans. Participating teams were tasked with crafting an integrated digital campaign that communicates the significance of aluminum drink can recycling and inspires change in behaviour to boost recycling rates by utilizing creative storytelling and compelling messaging to resonate with the audience and drive action toward sustainability in the UAE.

Speaking at the awards ceremony, Nidhi Sehgal, General Manager- Strategy & Growth, FLC Group – Marketing Agency for Every Can Counts UAE stated, “Amidst the challenges of limited awareness and cultural barriers, the Young Lions teams boldly tackled the mission to transform aluminum drink can recycling in the UAE. With innovation as their compass, they’ve crafted campaigns that not only educate on the importance of recycling but inspire behavioral change, aiming to elevate our recycling rates beyond the current 33%. Each team’s unique perspective contributes to a collective push for a sustainable future, aligning with Every Can Counts’ vision to make every can count in the journey towards environmental conservation and ACT Now.Thank you to Motivate Val Morgan for selecting the initiative to be part of this year’s UAE Young Lions Digital Competition 2024, and the respective teams for their dedication, hard work and unique perspective to make a change.”

The jury panel for this year’s competition comprised of: Ahmed Alotaibi (BPG), Ali Zein (Saatchi & Saatchi), Andre Nassar (IMPACT BBDO), Andrej Arsenijevic (Commonwealth McCann), Aunindo Sen (Publicis Middle East), Fernando Miranda (VML), Frederico Roberto (TBWA\RAAD), Joseph Bihag (Almost Impossible), Kim Jerbo (Create Media Group), Leila Katrib (Incubeta), Muhammad Ali (Leo Burnett), Moemen El Siwi (Memac Ogilvy), Nicolas Garcia (Science & Sunshine), Oliver Robinson (Mullenlowe MENA), Paulo Engler (FP7 McCann),Sandy McIntosh (M&C Saatchi), Saravana Ramakrishnan (FLC Group), Saymon Medeiros (And Us) and Youssef Gadallah (TikTok).

Ian Fairservice, Managing Partner, Motivate Media Group, commented, “In an ever-evolving industry, the UAE Young Lions Festival stands as a beacon of creativity and innovation, showcasing the brightest talents in our region. This year, we witnessed an excellent level of participation, highlighting the festival’s growing importance and the thriving creative landscape in the UAE. The quality of work from all participants was truly exceptional, especially from the winners, Nayan Ganegoda and Braeden Bihag, who I’m sure will be great ambassadors during this year’s Cannes Lions event”

The UAE Young Lions Digital Competition, supported by Getty Images (the exclusive image provider of the competition), aims to unveil the brightest creative minds from across the UAE and is part of the Cannes Lions International Festival of Creativity, the world’s biggest celebration of creativity in communications. The 2024 festival will take place between 17-21 June at the Palais des Festivals et des Congrès in Cannes, France.

 

 

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Highlights from the 2023 UAE Cannes Lions Awards Ceremony

The UAE Cannes Lions Awards Ceremony celebrated the country’s triumph at the 2023 Cannes Lions Festival, with 21 wins across various categories

 

Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted their annual UAE Cannes Lions Awards Ceremony on Tuesday 12th September 2023 to celebrate this year’s winning agencies.

 

The 70th edition of the Cannes Lions Festival witnessed the UAE’s active participation with a total of 640 entries from 22 agencies. The UAE distinguished itself by securing a total of 21 Lions, including 1 Grand Prix, 1 Gold, 6 Silver, and 13 Bronze awards, spanning various categories. Notably, the UAE achieved inaugural victories in the categories of Glass: The Lion for Change, Entertainment for Music, and Creative Data. The UAE also amassed an impressive tally of 89 shortlisted entries, solidifying its position as a creative powerhouse on the global stage.

 

This year’s winners across Print & Publishing, Brand Experience and Activation, Creative Commerce, Creative Data, Creative Strategy, Design, Direct, Entertainment for Music, Health & Wellness, Industry Craft, Media, Outdoor, PR, Radio & Audio, and Glass: The Lion for Change categories included:

 

 

*VMLY&R Commerce New York in collaboration with VMLY&R Dubai secured 1 x Silver (Radio & Audio)

 

Winners 2023 Lions

 

Creative heads and their respective team members from this year’s winning agencies gathered for an evening of networking and refreshments, culminating in the prestigious LIONS presentation.

 

Also in attendance was Jonathan Cruz, who, along with Saymon Medeiros, represented the UAE and And Us at the International Young Lions Digital Competition, as well as Chloe Salloum from the American University in Dubai, who proudly represented the UAE in the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.

 

2023 UAE Cannes Lions Awards Ceremony

 

This year’s Festival marked a remarkable milestone for the UAE, boasting the largest assembly of jurors to preside over a single festival, totaling 18 esteemed jury members. Particularly noteworthy is Ali Rez from Impact BBDO, who made history by becoming the first Jury President from the MENA region.

 

Impact BBDO was also presented with the MENA Network of the Year award. This prestigious recognition follows the agency’s consistent performance as the No.1 agency in the Middle East and North Africa at Cannes Lions in 2019, 2020, 2021, and 2022.

 

Impact BBDO 2023

 

Motivate Media Group and Motivate Val Morgan extend our heartfelt congratulations to all the winning agencies, and we eagerly anticipate continued success at the upcoming Cannes Lions International Festival of Creativity next year.

 

 

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UAE Secures 21 Lions at the 2023 Cannes Lions International Festival of Creativity

The United Arab Emirates wins 21 majestic Lions – 1 Grand Prix, 1 Gold, 6 Silver and 13 Bronze, at the 2023 Cannes Lions International Festival of Creativity.

 

The 70th edition of the prestigious Cannes Lions International Festival of Creativity drew to a close on 23rd June 2023, with the United Arab Emirates winning a total of 21 Lions – 1 Grand Prix, 1 Gold, 6 Silver and 13 Bronze, across multiple categories, including first-time wins in the categories of Glass: The Lion for Change, Entertainment for Music, and Creative Data. The UAE also amassed an impressive count of 89 shortlists, truly exemplifying its creative prowess on the global stage.

 

Winning agencies from the UAE include Impact BBDO Dubai, FP7 McCann, Leo Burnett, ‿ and us, VMLY&R, Saatchi & Saatchi ME and Havas Middle East. Their remarkable achievements serve as a testament to the thriving creative landscape within the UAE and the country’s capacity to compete at the forefront of the global advertising and marketing industry.

 

2023 UAE Winning Agencies

 

Philip Thomas, Chairman, LIONS, said, “The body of Lion-winning work that emerged from the Jury rooms points the way forward, and demonstrates the power of the industry to drive change, build businesses and shape society. Congratulations to all those who entered, who made the shortlists, and who won a Lion at the Festival’s 70th edition to set the creative benchmark on the global stage.”

 

The 70th edition of the Cannes Lions Festival also marked a significant milestone for the UAE, as it boasted the largest contingent of jurors to preside over a single festival. Notably, Ali Rez from Impact BBDO made history by becoming the first-ever Jury President from the MENA region, while Sandro Gelashvili from Google contributed as a jury member for the inaugural Entertainment Lions for Gaming category.

 

Cannes Lions 2023 Jury

 

Symon Medeiros and Jonathan Cruz from ‿ and us, along with Chloe Salloum from the American University in Dubai, proudly represented the UAE in two esteemed events as part of the Festival: the International Young Lions Digital Competition (for young creatives under 30 in the digital category) and the Roger Hatchuel Academy (a mentorship program for university students in creative communications). Their participation exemplifies the UAE’s commitment to nurturing and empowering emerging talent in the ever-evolving creative landscape.

 

Cannes Young Talent

 

Commenting on their experience at this year’s Festival, Saymon and Jonathan from ‿ and us, expressed, “Attending Cannes Lions is always a fantastic experience. It’s a hub of creativity and inspiration where we can gain insights from the best ideas around the globe. Moreover, it’s an excellent opportunity to interact with past colleagues and connect with individuals we aspire to collaborate with in the future. This year, the Young Lions competition centered around Rocket Learning, a non-profit organization dedicated to helping young children prepare for school. We were given 24 hours to develop a digital solution for their brief. It was truly rewarding for us to utilize the power of creativity to assist them in solving real-world problems.”

 

Speaking about her experience at this year’s Roger Hatchuel Academy, Chloe Salloum from American University in Dubai said, “Representing the UAE at the Cannes Lions Roger Hatchuel Academy was a remarkable experience that exceeded all of my expectations. The week-long program has completely transformed my life and mindset, pushing me to embrace heightened creativity and purpose in my work. Beyond the educational aspect, I had the privilege of forging deep connections and friendships with my fellow Roger Hatchuel Academy graduates. As a member of SheSays Dubai, I was thrilled to learn that 80% of the academy members were women! That is a true testament to the brilliance of women in this industry, and I was ecstatic to be a part of it.”

 

She further added, “I want to thank my professor, Dina Faour, who has been the driving force behind all of this. I am grateful to American University in Dubai for providing me with the academic knowledge and professional exposure I need to start my career. Lastly, I would like to express my gratitude to the Motivate Val Morgan team, especially Dumindrini Ratnayake, for her professional guidance and support throughout the entire Roger Hatchuel Academy experience. The program has left a special mark on my heart, and I am eager to utilize the invaluable insights I have gained to contribute to the dynamic advertising industry in the UAE.”

 

As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan extend heartfelt congratulations to the victorious agencies, esteemed jury members, and talented young representatives who proudly showcased the UAE at this year’s Cannes Lions International Festival of Creativity.

 

 

Sources: Cannes Lions ‘The Work’

And Us Wins Gold at the UAE Young Lions Digital Competition 2023

Jonathan Cruz and Saymon Medeiros from And Us won gold at the UAE Young Lions Digital Competition 2023

 

The 20th edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representatives of the Cannes Lions International Festival of Creativity, witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023.

The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros from And Us winning Gold.

Jonathan Cruz and Saymon Medeiros will receive a full week’s delegate pass and an all-expense-paid trip to represent the UAE at the International Young Lions Digital Competition – part of the Cannes Lions International Festival of Creativity, in June 2023.

 

Jonathan Cruz and Saymon Medeiros

 

 

Adila Fataliyeva and Isha Sharma from Science and Sunshine secured Silver, while Haneen Chaarawi and Sebastian Galindo Rubiano from McCann Dubai and Rim Reda and Kezia Shamil from Leo Burnett tied for Bronze.

 

 

Leo Burnett Summary

 

McCann Summary Board

 

This year’s client brief was from RoadSafetyUAE –  an award-winning CSR & engagement program established in 2014, which serves as a communication, improvement, and education platform for all traffic participants in the UAE. Participating teams were challenged to develop a creative and innovative, ‘root cause’ based, long-lasting and universally true awareness campaign to help change the behaviour and mindset of young drivers in the UAE.

Speaking at the awards ceremony, Thomas Edelmann, Managing Director, RoadSafetyUAE stated: “Young drivers represent about 50% of all road fatalities in the UAE and hence, this segment must be tackled by creating awareness for safe behavior, in a relevant manner. The team members of all twenty-one participating teams precisely represented the target audience, resulting in the creation of a series of genuinely insightful and pertinent campaigns that adhered to the guiding principle of “by them…for them!” As a means of honouring the outstanding creative endeavors, it would be ideal for the agencies behind the twenty-one teams to engage their clients and invite them to adopt the cause of road safety, while also leveraging some of the innovative concepts presented in partnership with RoadSafetyUAE. We want to thank Motivate Val Morgan and Getty Images for organizing and supporting the UAE Young Lions Digital Competition 2023, as well as the team members and the agencies behind them for their commitment and hard work.”

The jury panel for this year’s competition comprised of Girogia Fattoracci (Leo Burnett), Ingersol Jayakumar (Precise Communications), Andrej Arsenijevic (Commonwealth McCann), Steve De Lange (And Us), Anton Marais (Publicis Middle East), Anshuman Bhattacharya (Havas Middle East), Claudia Canas (FP7 McCann), David Willett (Weber Shandwick), Jordache Fernandes (KEKO Dubai), Raja Rizkallah Nadim (Science & Sunshine), Saleh Elghatit (Serviceplan), Rodrigo Scapolan (TBWA\RAAD), Rita Harbie (Saatchi & Saatchi MEA), and Robert Habib (C2 Communications)

Ian Fairservice, Managing Partner, Motivate Media Group, said: “This year has seen a notable increase in the number of entries, signifying the industry’s progress and resilience in the aftermath of the pandemic. I was mightily impressed with the quality of the work produced by the future of the creative industry. As always, it was extremely difficult to narrow down the top submissions but in the end there had to be a winning team – I want to congratulate everyone who put their all into the competition, but especially the winners, Jonathan Cruz and Saymon Medeiros from And Us, who I’m sure will be great ambassadors during this year’s Cannes Lions event.”

The UAE Young Lions Digital Competition – hosted by Motivate Media Group and Motivate Val Morgan and supported by Getty Images (exclusive image provider of the competition), aims to unveil the brightest creative minds from across the UAE, and is part of the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications. The 2023 festival will take place between 19-23 June at the Palais des Festivals et des Congrès in Cannes, France.

 

 

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Saatchi & Saatchi ME Wins UAE Young Lions Digital Competition 2022

Rebecca Ann Menezes and Eduardo Cesar from Saatchi & Saatchi Middle East win gold at the UAE Young Lions Digital Competition 2022.

 

The 19th edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representatives of the Cannes Lions International Festival of Creativity, took place on Saturday, 26th March 2022.

This year’s competition took place online and witnessed participation from 18 teams across 10 creative agencies. The judging and awards ceremony followed on Wednesday, 30th March 2022, with Rebecca Ann Menezes and Eduardo Cesar from Saatchi & Saatchi Middle East winning Gold.

Rebecca and Eduardo will move on to represent the UAE at the International Young Lions Digital Competition, which will take place online between 25th – 27th May 2022. The gold winning duo will also receive a full week delegate pass and an all-expense paid trip to attend the in-person Cannes Lions International Festival of Creativity in June 2022.

 

Gold Winners - Rebecca Ann Menezes & Eduardo Cesar

 

Gold Winner Young Lions 2022

 

Ana Julia De Oliveira and Jarrad Pitts from Impact BBDO bagged Silver, while Mayar Essawy and Francesco Negri from FP7 McCann won Bronze.

 

 

 

The jury panel for this year’s competition comprised of Louise Kotze Hussein (BPG Group), Giorgia Fattoracci (Leo Burnett), Bruno Barbosa (Saatchi & Saatchi), Yasmina Boustani (Impact BBDO), Rafael Augusto (Publicis Middle East), Andre Marchesi (Science & Sunshine), Claudia Canas (FP7 McCann), Muhammad Ali (Momentum MENA), Vivek Kukreti (Precise Communications) and Vijay Simon (You Experience).

This year’s client brief was from Goumbook, the leading social enterprise promoting sustainable living and green practices in the UAE and beyond since 2010, and the competition was sponsored by Getty Images.

Participating teams were challenged to develop a creative and innovative digital led campaign for Goumbook’s latest initiative  ‘Save the Butts – Waste to Value’ – the first sustainability initiative in the UAE that adopts a circular Economy approach to environmental pollution, that converts cigarette butts into a value-added material. The campaign goal was to raise awareness on the littering of cigarette butts and its negative impact on the environment, with a focus on promoting the initiative to corporates/companies and encouraging them to get involved.

Speaking at the online awards ceremony, Tatiana Antonelli, Founder of Goumbook, stated: ”Trillions of cigarettes are smoked annually, making cigarette butts the most common type of litter in the world. Due to the composition of butts being mainly plastic and toxic substances, this waste carries a very harmful risk for the environment and for living organisms, including humans. The ‘Save The Butts’ campaign aims to raise awareness and showcase alternative solutions to landfilling and incineration. We have identified technology to properly recycle this kind of waste and promote the recovery of materials in line with a circular economy approach and sustainable development. We welcome the local community, including individuals and businesses, to join the initiative, collect cigarette butts and help transform waste into value.”

Ian Fairservice – Managing Partner, Motivate Media Group, said: “After a stellar performance from the standout up-and-comers of the industry, it was particularly difficult to narrow down the top submissions. In the end there had to be a winning team – I want to congratulate everyone who participated, but especially the winners Rebecca and Eduardo from Saatchi & Saatchi ME, who I’m sure will be great ambassadors from the UAE during this year’s Cannes Lions event.”

 

The UAE Young Lions Digital Competition – hosted by Motivate Media Group and Motivate Val Morgan, supported by Getty Images, aims to unveil the brightest creative minds from across the UAE, and is part of the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications. 2022 will witness the return of the annual festival and will take place between 20th – 24th June at the Palais des Festivals et des Congrès in Cannes, France.

 

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UAE Wins 21 Lions at The Cannes Lions Festival 2021

UAE creative agencies bag two gold, six silver and thirteen bronze lions at the recently concluded virtual Cannes Lions Festival 2021!

 

The Cannes Lions Festival 2021 drew to a close on Friday 25th June, which for the first time in history – due to the ongoing pandemic, took place online via the LIONS Live platform.

The UAE bagged 21 Lions in total for 2020 and 2021 – 2 Gold, 6 Silver and 13 Bronze Lions, across multiple categories, including newly introduced categories such as Sustainable Development Goals, Creative eCommerce and Creative Strategy.

This year’s winning agencies from the UAE included Impact BBDO, Memac Ogilvy, FP7 McCann, TBWA\RAAD, Mullenlowe MENA and VMLY&R.

 

UAE Winners of Cannes Lions Festival 2021

 

Addressing the Cannes Lions Live audience during the Awards Show, Simon Cook, Managing Director, LIONS, said, “Over the past five days we’ve seen the return of the global creative benchmark, and the winning work that sets the bar for the entire industry. We’ve seen inspirational talks, taken part in learning programmes, celebrated creative excellence through our Award Shows and Debriefs – and come together as a community, united in the belief that creativity has the power to build business, shape society, and change the world for the better.”

2021 also witnessed 10 leading advertising and media professionals from the UAE represent the country as jury members at this year’s Festival.

Paul Shearer (Chief Creative Officer, Impact BBDO Dubai), Jennifer Fischer (Chief Innovation Officer, TBWA\RAAD) and Dida Atassi (Design Director, Accenture Interactive Middle East) were part of the Awards jury across Industry Craft, Innovations and Design categories respectively, and joining them as Shortlist jury members were Asad Rehman (Director Media and Digital Transformation, Unilever MENA) for Media, Amy Brill (Head of PR, M&C Saatchi) for PR, Vidya Manmohan (Founder and Creative Chairwoman, V4 Advertising LLC) for Brand Experience & Activation, Serena Abi Aad (Head of Content, Havas Dubai) for Film, Akanksha Goel (Founder & CEO, Socialize) for Social & Influencer, Alex Pineda (Creative Director, TBWA\RAAD) for Direct and Fabio Silveira (General Manager, Havas Dubai) for Outdoor.

 

Cannes Lions 2021 UAE Jury Members

 

Running parallel to the Cannes Lions Festival are the Young Lions Competitions (for young creative below the age of 30 years) and Roger Hatchuel Academy (a mentorship programme for university students in the field of creative communications).

 

YLDC 2021 UAE ParticipantsRoger Hatchuel Academy Recipient and

 

Having won Gold at the UAE Young Lions Digital Competition 2021, Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai represented the UAE at the International Young Lions Digital Competition.

Kamilla Bakytova – a student at American University in Dubai (AUD), pursuing a Bachelor of Fine Arts in Visual Communication (majoring in advertising), was selected to represent the UAE at the prestigious Roger Hachuel Academy.

As the official UAE representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan warmly congratulates all winning agencies, jury members and both Young Lions and Roger Hatchuel Academy participants from the UAE, and look forward to yet another successful Festival in 2022.

 

 

Sources: Cannes Lions and Campaign Middle East

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