2022 Saudi National Day Cinema Ads

Saudi Arabia celebrated its 92nd National Day on 23rd September 2022, commemorating the birth of the modern Saudi nation.

This year’s theme and slogan was ‘This is our Home’- appreciating the cultural diversity of the country that makes everyone feel at home, whether they are Saudi nationals or expats.

Cinema was a popular medium for brands to convey their wishes to the nation this year. From French multinational retailer of personal care and beauty products – Sephora, to Saudi based telecom provider – Salam, STC and more…  here’s a look at ads that lit up the big screen to honour the Kingdom’s national day:



The cinema ad by Sephora features Saudi expressionist artist Ghada Al Rabea – a strong Saudi woman, who holds her culture at high esteem, but never shies away from her passion for art.

Commercial Duration: 15 Sec

Locations: Multiple VOX locations




The Small and Medium Enterprises General AuthorityMonsha’at booked a national day cinema ad celebrating the nation’s identity, culture, leadership and growth over the years.

Commercial Duration: 127 Sec

Locations: Multiple AMC and Muvi locations



Banque Saudi Fransi

The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.

Commercial Duration: 30 Secs

Locations: Multiple AMC, Muvi and VOX locations



Salam Mobile

Saudi Arabia’s new mobile service Salam mobile in their National Day ad features a virtually performed ballad about the nation’s heroic history by well-known Saudi artists from across the nation.

Commercial Duration: 180 Sec

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations



Saudi Electricity Company

KSA’s energy provider Saudi Electricity Company in their National Day ad emphasized its commitment to illuminate the nation’s future – “she is home to us, and we are the light for.”

Commercial Duration: 86 Sec

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations




Saudi Telecom Company commemorates this year’s national day by highlighting the nation’s support and empowerment for the advancement of its people.

Commercial Duration: 60 Sec

Locations: Select AMC, Cinépolis, Muvi and VOX locations



Virgin Mobile

Virgin Mobile in a tactical campaign, promoted their ‘National Day Special Offer’ on the big screens of cinemas across the country.

Commercial Duration: 15 Sec

Locations: Select AMC, Muvi and VOX locations



With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising to mark these special days!