Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Muvi Cinemas opened yet another cinema location at Haifa Mall in Jeddah, KSA on Friday 28th August 2020.
The cinema features 9 standard screens with a total of 900 seats and follows the opening of Muvi Cinemas – Jubail Mall (Jubail) on 25th August 2020 and Al Ahsa Mall (Hofuf) on 26th August 2020.
Muvi Cinemas also launched a 9-screen and 13-screen cinema at Aziz Mall (Jeddah) and Nakheel Mall (Riyadh) on 15th September and 23rd September 2020 (respectively).
*More information on Aziz Mall and Nakheel Mall to follow in the coming weeks.
Muvi Cinemas presently operates in 5 cities, across 9 locations, with a total of 85 screens, and plans to expand its footprint in Saudi Arabia, with its next location at Mall of Dhahran (Dhahran).
Motivate Val Morgan congratulates Muvi Cinemas on the launch of Haifa Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities.
Related Articles:
Muvi Cinemas Opens at Al Ahsa Mall in Saudi Arabia
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
Muvi Cinemas opened its doors to cinemagoers at Al Ahsa Mall in Hofuf – the major commercial center in the Eastern Province of KSA, on Wednesday 26th August 2020.
The cinema features 8 screens with a total seating capacity of 908, and also includes an Xperience screen.
Following the launch of the 8-screen cinema at Jubail Mall (Jubail) on 25th August 2020, Al Ahsa Mall is the second of four Muvi locations to launch after the re-opening of cinemas in Saudi Arabia, post COVID-19 lockdown.
Muvi Cinemas also launched two 9 screen cinemas at Haifa Mall and Aziz Mall in Jeddah on 28th August and 15th September 2020 (respectively).
*More information on Haifa Mall and Aziz Mall to follow in the coming weeks.
Spanning 5 cities, across 8 locations, with a total of 72 screens, the cinema exhibitor plans to expand its operation in Saudi Arabia with the launch of two more locations – Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh), by end September 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its openings at Al Ahsa Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas
