Jazeera Airways recently booked an integrated cinema campaign through Zenith Media, to promote their summer offers, coinciding with the release of the action blockbuster Fast X at VOX Cinemas – The Avenues in Kuwait.
The on screen component of the campaign included a 30 sec. ad following Fast X, while the off-screen execution witnessed Jazeera Airways taking over the ‘Hero Screen’ (above the candy bar) from 23 May to 05 June 2023.
Leverage the power of an integrated cinema campaign to increase brand visibility through a combination of on and off screen advertising.
Contact us for more information on integrated cinema advertising opportunities across the Middle East.
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Dubai Municipality booked an off-screen cinema campaign to promote the eco-friendly Dubai Safari Park starting 10 November 2022.
The Branded popcorn tubs were distributed to moviegoers at VOX Cinemas – Mall of the Emirates, City Center Mirdif, City Center Al Zahia, and City Center Deira.
Dubai Safari Park also took over the digital screens at VOX Mall of the Emirates – the hero screen above the candy bar and the large screen at the entrance to the IMAX auditorium.
Contact us for more on how off screen cinema advertising could help move your brand closer to its target audience.
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